A close look at the psychology of wine, how marketing affects your perceptions, and why you’re paying too much for wine. In 2002, four Wall Street businessmen sat down for dinner at the Balthazar in New York City. They ordered a Mouton Rothschild 1989 for the table. The Balthazar menu lists this wine at $2,000. […] The post Does expensive wine taste better? appeared first on Kent Hendricks.
