Watch The Brief, Live! August 2025 Edition: Experiential News
Event Marketer’s editorial team recaps and provides commentary on the coquette aesthetic, hatching eggs, kidney pledges and plastic pauses.| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover Save Summer SmashCams, laundromat sampling and Gold Squads. The post The Brief: SmashCams and Gold Squads appeared first on Event Marketer.| Event Marketer
In the high-stakes world of experiential marketing, events remain one of the most powerful tools to inspire, connect, and convert audiences. The post Guest Column: From Greenwashing to Green Wins. Measuring Event Sustainability appeared first on Event Marketer.| Event Marketer
It’s been 30 years since “Clueless” introduced us to Cher’s digitized closet, and millennials are still not over it. Tech brands are getting closer to making this virtual wardrobe concept a reality, and the innovation has been popping up in demos at events like festivals and sports events, with brands enhancing activations with e-commerce and seamless photo ops through VR, […] The post Experiential Trend of the Week: Virtual Try-ons appeared first on Event Marketer.| Event Marketer
Skincare brand CeraVe is turning 20 and says it’s inviting all of “its friends” to celebrate. The brand is touring the country from July 29 to Sept. 14, popping up a birthday present-shaped activation in six cities: Chicago; San Francisco; Riverton, UT; Ann Arbor, MI; Tallahassee, FL; and Asbury Park, NJ. The 20 Years of CeraVe Tour’s larger-than-life, 20-by-20 gift […] The post CeraVe’s Six-city Birthday Tour Features a Giant Gift Box and Dermatologists appeared first on Event Ma...| Event Marketer
Event Marketer’s editorial team recaps and provides commentary on the coquette aesthetic, hatching eggs, kidney pledges and plastic pauses.| Event Marketer
In trade shows, the AI evolution is happening fast, with the tech powering everything from access to knowledge to building AI agents.| Event Marketer
Tanqueray's traveling Classic or Nothing Diner is popping up at cultural events, offering a fresh take on the "New York Happy Meal."| Event Marketer
From BÉIS Pit Stop to SipMARGS Sip Stop, take a spin through the latest gas station-inspired activations that revved up consumer engagement.| Event Marketer
Cheetos' product-inspired pop-up included a partnership with Chef Roy Choi, who designed the menu around a flavor popular in the L.A. market: Flamin' Hot.| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths.| Event Marketer
They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering a full menu of engagement opportunities that invite| Event Marketer
From “sailgates” to luxury bathroom trailers to germ zones, here’s how football sponsorship got its experiential game on this season.| Event Marketer
Meeting the information needs of strategic brand-side experiential marketers and event agency executives across the spectrum of face-to-face marketing--including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events| Event Marketer
Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles| Event Marketer
CAMPAIGN: Coca-Cola Holiday Express CLIENT: Momentum FABRICATOR: Evolve Concepts All Aboard Coca-Cola’s Magical Holiday Express Experiential powerhouse,| Event Marketer
Pinterest evolved its title sponsorship of Cairns Crocodiles by moving its footprint indoors, and taking a Gen Z-style approach to engagement.| Event Marketer
Welcome to Event Peeps, the podcast for creators of the brand experience. Listen in as we explore the experiential marketing discipline through the| Event Marketer
For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six| Event Marketer
We spotted branded vehicles all over the road and parked in a few unexpected areas on-site at Super Bowl LIX. Check out the top eight.| Event Marketer
This year marked New Orleans’ 11th time hosting the Super Bowl, and, as expected, the Big Easy certainly showed it knows how to party. Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX.| Event Marketer
This week’s hot topics in experiential cover Blue Diamond's Nutty Cruiser, Kiehl's slope-side skincare and Pret's Matcha Moments.| Event Marketer
The dust has settled on CES 2025, and if there’s one overarching theme that we walked away with it’s that static is no more.| Event Marketer
At CES 2025, Accenture invited clients to explore the AI-powered future, showcasing the power of new technology, reinvention—and trust.| Event Marketer
Messaging in HERE Technologies’ sustainability-focused CES 2025 booth proclaimed, “There’s More in HERE.” From a design POV, there sure was.| Event Marketer
Take a spin through top SDCC 2024 brand experiences found outside the convention center. No San Diego Comic-Con badge required.| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and a new mascot called Fab Daddy.| Event Marketer
