Meeting the information needs of strategic brand-side experiential marketers and event agency executives across the spectrum of face-to-face marketing--including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover the VIP treatment, Talisman Experiences and checkered takeovers. The post The Brief: Charm Bars and the World Cup ‘Treatment’ appeared first on Event Marketer.| Event Marketer
On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives the illusion of more in addition to capturing eyeballs from long distances. But this year, we’re drawn to height of another kind—columns and towering booth elements that feel monumental and stick out in a sea of walls or lack thereof. Columns caught our attention at […] The post Experiential Marketing Trend of the Week: Curious Columns appeared first on Event Marketer.| Event Marketer
Pack Expo welcomed more than 50,000 packaging and processing professionals to the Las Vegas Convention Center Sept. 29 through Oct. 1. Produced by PMMI, the Association for Packaging and Processing Technologies, the show displayed innovation across a record-breaking 1 million square feet of space, the largest in its 30-year history. According to PMMI president and ceo, Jim Pittas, the technologies […] The post Big Machines, Big Ideas: How Exhibitors Engineered Engagement at Pack Expo 2025...| Event Marketer
This year’s Groceryshop 2025, held Sept. 28 through Oct. 1 at the Mandalay Bay Convention Center in Las Vegas, drew more than 5,000 senior-level retail, grocery and CPG professionals from more than 50 countries, with topics such as enterprise-wide AI and health-driven, value-conscious consumers dominating conversations. Owned and produced by Hyve Group, the show has a signature vibe that is festival-meets-marketplace, with thoughtful community […] The post Portals, Dimension, an...| Event Marketer
Amid generational shifts and evolving attendee habits, trade shows are increasingly investing in exhibitor education long before the doors open, ensuring| Event Marketer
How do you explain hundreds of robotics products to thousands of global attendees with fluency, clarity and a human touch? At Automatica 2025, ABB and| Event Marketer
This year's RSAC 2025 Conference included the Yerba Buena Center for the Arts hosting keynotes, RSAC Sandbox, and the DARPA AIxCC Experience.| Event Marketer
A perfect mix of brand and business, Google Cloud Next 25 showed the transformative power of AI and its practical applications for companies.| Event Marketer
Equal parts music festival, cram marathon and family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more| Event Marketer
CollegeVine's Vineyard Summit was built for cross-university sharing of best practices and use-cases for using AI in campus operations.| Event Marketer
Marketers are ready to accept AI as a member of the team. Enter: AI agents, which are shifting from curiosities to game-changing assistants.| Event Marketer
In trade shows, the AI evolution is happening fast, with the tech powering everything from access to knowledge to building AI agents.| Event Marketer
Tanqueray's traveling Classic or Nothing Diner is popping up at cultural events, offering a fresh take on the "New York Happy Meal."| Event Marketer
From BÉIS Pit Stop to SipMARGS Sip Stop, take a spin through the latest gas station-inspired activations that revved up consumer engagement.| Event Marketer
Cheetos' product-inspired pop-up included a partnership with Chef Roy Choi, who designed the menu around a flavor popular in the L.A. market: Flamin' Hot.| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths.| Event Marketer
They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering a full menu of engagement opportunities that invite| Event Marketer
For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six| Event Marketer
We spotted branded vehicles all over the road and parked in a few unexpected areas on-site at Super Bowl LIX. Check out the top eight.| Event Marketer
This year marked New Orleans’ 11th time hosting the Super Bowl, and, as expected, the Big Easy certainly showed it knows how to party. Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX.| Event Marketer
This week’s hot topics in experiential cover Blue Diamond's Nutty Cruiser, Kiehl's slope-side skincare and Pret's Matcha Moments.| Event Marketer
The dust has settled on CES 2025, and if there’s one overarching theme that we walked away with it’s that static is no more.| Event Marketer
At CES 2025, Accenture invited clients to explore the AI-powered future, showcasing the power of new technology, reinvention—and trust.| Event Marketer
Messaging in HERE Technologies’ sustainability-focused CES 2025 booth proclaimed, “There’s More in HERE.” From a design POV, there sure was.| Event Marketer
Take a spin through top SDCC 2024 brand experiences found outside the convention center. No San Diego Comic-Con badge required.| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and a new mascot called Fab Daddy.| Event Marketer
