How do you explain hundreds of robotics products to thousands of global attendees with fluency, clarity and a human touch? At Automatica 2025, ABB and| Event Marketer
This year's RSAC 2025 Conference included the Yerba Buena Center for the Arts hosting keynotes, RSAC Sandbox, and the DARPA AIxCC Experience.| Event Marketer
A perfect mix of brand and business, Google Cloud Next 25 showed the transformative power of AI and its practical applications for companies.| Event Marketer
Equal parts music festival, cram marathon and family reunion, Dreamforce, Salesforce’s annual user conference and flagship marketing event, welcomed more| Event Marketer
CollegeVine's Vineyard Summit was built for cross-university sharing of best practices and use-cases for using AI in campus operations.| Event Marketer
It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of bathroom-themed experiences has infiltrated the industry, stamping out stigmas around what was once considered a taboo topic. Whether solving for a pain point, leveraging toilet humor as an engagement tactic or a mix of the two, brands are cleaning up with experiential potty parties. Lipton […] The post Experiential Marketing Trend of the Week: Potty Parties appeared first on Event Marketer.| Event Marketer
In a partnership launched this year with Formula 1, the Lego Group has gone full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations have been popping up at U.S. F1 races, with the first taking place at the Miami Grand Prix and the next two coming to Austin, TX, this month and Las Vegas […] The post Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation appeared first on Event Marketer.| Event Marketer
Immersive entertainment experiences have seen explosive growth of late, and Grand Marnier added fuel to the fire on Sept. 19 at a historic opera house in Brooklyn, NY. As part of a strategic shift toward engaging younger, diverse consumers, the brand fused two unlikely art forms—hip-hop and ballet—to deliver “DS2 Remixed: The Ballet,” a sophisticated, culture-forward dance performance that was […] The post How Grand Marnier’s ‘DS2 Remixed: The Ballet’ Married Two Unlikely Art ...| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas and Hair Monsters. The post The Brief: Farmer’s Barkets and Hair Monsters appeared first on Event Marketer.| Event Marketer
Marketers are ready to accept AI as a member of the team. Enter: AI agents, which are shifting from curiosities to game-changing assistants.| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover Red Nail Bars, pop-up newsstands and V.I.PEE stalls.| Event Marketer
In trade shows, the AI evolution is happening fast, with the tech powering everything from access to knowledge to building AI agents.| Event Marketer
Tanqueray's traveling Classic or Nothing Diner is popping up at cultural events, offering a fresh take on the "New York Happy Meal."| Event Marketer
From BÉIS Pit Stop to SipMARGS Sip Stop, take a spin through the latest gas station-inspired activations that revved up consumer engagement.| Event Marketer
Cheetos' product-inspired pop-up included a partnership with Chef Roy Choi, who designed the menu around a flavor popular in the L.A. market: Flamin' Hot.| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths.| Event Marketer
They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering a full menu of engagement opportunities that invite| Event Marketer
From “sailgates” to luxury bathroom trailers to germ zones, here’s how football sponsorship got its experiential game on this season.| Event Marketer
Meeting the information needs of strategic brand-side experiential marketers and event agency executives across the spectrum of face-to-face marketing--including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events| Event Marketer
Tapping into a garden party aesthetic, which is more Gen Z-friendly than a wild night out, Fujifilm leveraged the atrium at The Line Hotel in Los Angeles| Event Marketer
For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six| Event Marketer
We spotted branded vehicles all over the road and parked in a few unexpected areas on-site at Super Bowl LIX. Check out the top eight.| Event Marketer
This year marked New Orleans’ 11th time hosting the Super Bowl, and, as expected, the Big Easy certainly showed it knows how to party. Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX.| Event Marketer
This week’s hot topics in experiential cover Blue Diamond's Nutty Cruiser, Kiehl's slope-side skincare and Pret's Matcha Moments.| Event Marketer
The dust has settled on CES 2025, and if there’s one overarching theme that we walked away with it’s that static is no more.| Event Marketer
At CES 2025, Accenture invited clients to explore the AI-powered future, showcasing the power of new technology, reinvention—and trust.| Event Marketer
Messaging in HERE Technologies’ sustainability-focused CES 2025 booth proclaimed, “There’s More in HERE.” From a design POV, there sure was.| Event Marketer
Take a spin through top SDCC 2024 brand experiences found outside the convention center. No San Diego Comic-Con badge required.| Event Marketer
This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and a new mascot called Fab Daddy.| Event Marketer
