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Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.| MediaDev
Disruptive marketing for Software Vendors. Connect to opportunities for growth, channel partnerships and OEM relationships globally.| MediaDev
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These comprehensive yet simplified tips and workbooks should help you get started with your marketing efforts.| MediaDev
Discover smart strategies for software vendors to maintain omnichannel marketing during summer break. Learn how to automate, repurpose content, and stay visible while you recharge.| MediaDev
Here are 3 sure-fire techniques you can use so that your call takes you to the next level of engagement with your prospects.| MediaDev
Integrating or embedding one software product into another (or connecting two solutions via APIs) is a pillar to ensure growth for both the ISV and the OEM provider. These ISV-to-ISV relationships or ISV-OEM partnerships are, now more than ever, in great demand. The economic downturn will only accelerate the need for ISVs to partner The post How to Choose the Best ISV Prospects for OEM Partnerships appeared first on MediaDev.| MediaDev
ISV – OEM marketing is a beast. One of the things that most people don’t realize about OEM sales to ISVs is how critical timing is, which means it is super important to have a giant sales funnel. OEM sales cycles are usually long—in some cases taking upwards of 18 months to complete from The post Common Misconceptions about ISV – OEM Marketing and Sales appeared first on MediaDev.| MediaDev
Get these ISV-OEM lead generation strategies that work as you implement one of the fastest growing business drivers out there.| MediaDev
Finding deep insights on ISVs is a daily obsession of our Market Intelligence team. This webinar will give you the tools and strategies to understand how we do that so that you and your team can benefit from our expertise in this area. In this webinar, we will cover: The challenges of finding ISV The post How to Find Reliable Market Intelligence on ISVs appeared first on MediaDev.| MediaDev
If you are reading this article, I am assuming that you landed here because you are in need of reliable ISV data. Software companies with white labelling or embedded offers, and who are looking to sell with or to ISVs are becoming more and more prevalent. The business model is lucrative and creates a The post How Can I Find Reliable ISV Data? appeared first on MediaDev.| MediaDev
It seems like it’s a daily occurrence that I get emails, Inmails and spam coming from all sorts of people trying to sell me leads. Maybe you get those messages too—the ones that promise you’ll close more deals faster and look like they’ve been copy/pasted, then sent out to everyone under the sun… I don’t know about| MediaDev
Should you hire a team of full-time marketers or a software marketing agency? Here are factors to consider as you weigh your options.| MediaDev
Refer to this checklist to help you ensure that the lead-generation service provider you will choose implements the best practices.| MediaDev
