Every single person at every dealership is having to adapt to the new reality. Remaining inactive in the face of significant change is a sure path to distress. As margins decline, inventories shrink and markets soften, it’s even more crucial to scrutinize digital dealership performance more closely. An integral analysis component is to examine outdated […] The post 8 Digital Dealership Focus Areas for Greater Performance appeared first on Kruse Control Auto.| Kruse Control Auto
I’ve always believed that fear based leadership is detrimental to an organization’s overall health. It’s toxic to employees, customers, and business growth. Fear Is a Disguise. Fear-based leadership is often used to cover the leader’s fear and insecurities, whether they’re aware of it or not. I listen to podcasts every morning when I walk. Today, I heard a story from […] The post Fear-Based Leadership is Not Leadership appeared first on Kruse Control Auto.| Kruse Control Auto
The following story seems unbelievable, really. But it’s true. How do I know? Because it happened after I left one of the big dealerships I used to manage. It’s a case study for what not to do when it comes to dealership management. It’s evidence that employee training is crucial and by telling this story, […] The post How to Learn the Hard Way that Employee Training Keeps Money in the Bank appeared first on Kruse Control Auto.| Kruse Control Auto
The following is a comment I shared on my social media in 2011. At the time, I had hoped it would start some conversations and perhaps inspire change. Unfortunately, 7 years later, we still need to have this conversation because most dealership sales department business models are outdated. “In a few years, auto dealerships will […] The post 3 Myths of Today’s Dealership Sales Department appeared first on Kruse Control Auto.| Kruse Control Auto
It’s human nature to seek pleasure and avoid pain. Change disrupts both. However, when the customer behaves differently and their needs change, NOT changing means inevitable extinction. The auto retail industry is beginning to recognize the importance of digital transformation, but technology has also accelerated at a breakneck speed, making it even more difficult for […] The post Auto Retail: Prioritize Digital Transformation or Be Phased Out appeared first on Kruse Control Auto.| Kruse Control Auto
You work very hard to increase and maintain profitability, right? What if I told you there was an additional way to improve profits that didn’t require late nights grinding for every deal? Would you want to know about it? It’s called Employee Engagement. According to a recent study, engagement for employees of all ages is much […] The post STUDY: Employee Engagement, Profitability Linked Directly with Strength of Leadership appeared first on Kruse Control Auto.| Kruse Control Auto
Dealership profits are under intense pressure today and in the coming months, according to a just-released NADA study reported on by Automotive News. U.S. franchised new-vehicle dealerships sold about the same number of new vehicles through June this year as they did the year earlier, but dealers are making less money on them. Even profits […] The post Study: Dealership Profits are Evaporating, Here’s How to Stop It appeared first on Kruse Control Auto.| Kruse Control Auto
Shifting auto retail operations from a strictly ‘bricks and mortar’ model to one that incorporates facets of digital commerce has not been an easy road for most dealers. Adapting to ‘digital operations’ has a lot more challenges than meets the eye. There’s been a severe lack of information and leadership from manufacturers, leaving dealers to […] The post True Story of How Adapting to ‘Digital Operations’ Sells Cars appeared first on Kruse Control Auto.| Kruse Control Auto
Every single person and every store is having to adapt to the new reality. Remaining inactive in the face of significant change is a sure path to disaster. As margins decline, inventories shrink and markets soften, it’s even more crucial to scrutinize digital dealership performance more closely. An integral component of your analysis is to […] The post 8 Digital Dealership Operations Focus Areas for Better Performance appeared first on Kruse Control Auto.| Kruse Control Auto
Customers who view your About Us page will spend 22.5% more than those that don’t. And, according to Blue Acorn, those who view it are 5x more likely to make a purchase. I’ve wanted to address the subject of dealership About Us pages for some time. I’ve often wondered why it is that dealers don’t […] The post 5 Tips to Improve Your Dealership About Us Page appeared first on Kruse Control Auto.| Kruse Control Auto
For any dealership to succeed at digital transformation, it's got to establish an effective digital lead process before seeking more lead generation.| Kruse Control Auto