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Our founder, Joe McCormack helps professionals gain focus and clarity in a world of too much information, too much collaboration, and too much noise.| The Brief Lab
Reading Time: 2minutesby Joe McCormack Confusion is a Business Killer Everyone complains about wasted time in meetings. But here’s the truth: the real price you’re paying isn’t in minutes—it’s in confusion. Confusion kills clarity, stalls decisions, derails major initiatives, and silently drains the energy of your team. And the worst part? Most leaders don’t even realize they’re […] The post Confusion is a Business Killer first appeared on The Brief Lab.| The Brief Lab
Jargon kills clarity, so stop “speaking dolphin.” Learn how to simplify, translate, and sustain clear communication with BRIEF Team Builder.| The Brief Lab
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Reading Time: 4minutesGo On, Ask for Favors Why don’t we ask for favors? Favors are an untapped fuel source. They are powerful, yet we don’t request them often enough. The risks seem to outweigh the rewards. Over the course of my career, I have not asked enough, though I have asked for them. I not only have […] The post Three Reasons We Don’t Ask for Favors first appeared on The Brief Lab.| The Brief Lab
Reading Time: 4minutesSo You Want to Be a Thought Leader It’s easy to say you want to be a thought leader. It sounds impressive. Aspirational. Maybe even a little glamorous. But the real question is: *Why* do you want to be one? Thought leadership is about stepping forward to help others see the world more clearly—and move […] The post Thought Leader or Thoughtless Leader? first appeared on The Brief Lab.| The Brief Lab
Reading Time: 3minutesSpeak with Urgency and Clarity (or, “an unusable shower head must be fixed now”) This isn’t about plumbing but about speaking with a sense of urgency and clarity. Most people don’t do either. In other words, they bury their lead. Recently, I was teaching a BRIEF 101 course to a military unit and we did […] The post Speak with Urgency and Clarity first appeared on The Brief Lab.| The Brief Lab
Reading Time: 3minutesDare to Ask the Ultimate Question (This content was originally published on Joe McCormack’s Just Saying LinkedIn newsletter.) In marketing, the ultimate question is “how likely are you to recommend us to a friend or colleague?” Pretty straightforward. It gets to the heart of customer loyalty and brand advocacy and is called a Net Promoter Score […] The post Dare to Ask the Ultimate Question first appeared on The Brief Lab.| The Brief Lab
Reading Time: 3minutesWhy Strong Conversations Matter More than Perfect Presentations (Content based upon the “Just Saying” podcast, episode 364, Botching Your Day-to-Day Conversations) Most professionals spend time refining their presentation skills—training, practicing, and perfecting their delivery. But what about daily conversations? If you’re great at presentations but struggle with day-to-day discussions, you’re not alone. The reality is […] The post Strong Conversations, or...| The Brief Lab
Reading Time: 3minutesAre You an Inconsiderate Communicator? “You’re not an easy person to talk to.” That might sound harsh, what if it were true? What if that’s how people thought of you? What if you never knew, never asked, or found out at the end of your career – or your life? You may be inconsiderate (but […] The post Are You an Inconsiderate Communicator? first appeared on The Brief Lab.| The Brief Lab
Reading Time: 3minutesby Grace Aldridge Foster, BRIEF Lab Senior Instructor What is SITREP Storytelling? When it comes to communication challenges in the armed forces, two topics consistently dominate the conversation: emails and SITREPs (Situation Reports). Over nearly a decade of teaching BRIEF 102 (Writing), I’ve discovered that while improving email communication is relatively straightforward, improving SITREPs is […] The post What is SITREP Storytelling? first appeared on The Brief Lab.| The Brief Lab