GBP Keyword Impressions Likely Undercounted for June & July The News: SOCi, along with others in the industry, observed a widespread drop in Search Impressions from June 24 through July 18 due to a bug in Google reporting. Though Google confirmed no other insight metrics were affected by this bug, SOCi has observed that GBP… Continue Reading Local Memo: GBP Keyword Impressions Undercounted for June, July, LLMs Show Recency Bias, New Guidance on Review Extortion Scams The post Local Memo: GB...| SOCi
Learn the importance of local SEO and how you can rank for “near me” searches and other locally relevant inquiries. Continue Reading How to Optimize Your Local SEO to Rank for “Near Me” Searches The post How to Optimize Your Local SEO to Rank for “Near Me” Searches appeared first on SOCi.| SOCi
The Shift from Search Engines to AI Agents Search is evolving fast. Where people once relied solely on Google, today they ask AI-powered assistants like ChatGPT, Gemini, or Perplexity where to find the best nearby restaurant, gym, or real estate agent. These AI agents don’t just return links—they synthesize answers using data from across the… Continue Reading AI for Local SEO: How Agents Improve Rankings for Multi-Location Brands The post AI for Local SEO: How Agents Improve Rankings fo...| SOCi
OpenAI launches ChatGPT apps, Google experiments with AI meta descriptions, and new research reveals how AI Mode is reshaping search and visibility for local marketers.| SOCi
Stay compliant with SOCi Shield's comprehensive solutions. Manage regulations, standards, and best practices seamlessly across all locations.| SOCi
Enhance your multi-location marketing with SOCi's AI-driven solutions for local search, social media, and reputation management.| SOCi
A few changes to your listings and employee activities can make it easier for searchers to find and frequent your locations.| SOCi
The majority of search is unbranded, meaning no company named mentioned. These high-intent queries are up for grabs, if you optimize for it.| SOCi
Get the latest updates and tips on multi-location marketing from SOCi's blog, covering topics from social media strategies to reputation management and more.| SOCi
Artificial intelligence is reshaping how people find information online. Search isn’t just about typing keywords into Google anymore—it’s about conversational answers from tools like ChatGPT, Google’s AI Overviews, and Perplexity. Now, you may have heard that AI search means a completely new game: new ranking rules, new acronyms (“AEO,” “GEO,” etc.), and a new set… Continue Reading 10 Ways to Show Up in AI Search The post 10 Ways to Show Up in AI Search appeared first on SOCi.| SOCi
Agentic Restaurant Reservations and More Added to AI Mode The News Google is launching a new experimental feature in AI Mode that lets users book a restaurant reservation using a Google agent that matches user criteria to nearby restaurants. The feature can be enabled in Google Labs. The user enters a request, as shown in the… Continue Reading Local Memo: Agentic Reservations in AI Mode, ChatGPT Instant Checkout, TikTok’s Survival The post Local Memo: Agentic Reservations in AI Mode, Cha...| SOCi
SOCi’s Fall ’25 release brings the future of local marketing automation to life. With the launch of Genius Agents and new enhancements across Listings, Reputation, Surveys, and Social, multi-location brands can scale their marketing faster, smarter, and more consistently—without added headcount. From SEO gains to automated reputation management, this release is built to deliver results… Continue Reading SOCi Fall ‘25 Release Notes The post SOCi Fall ‘25 Release Notes appeared firs...| SOCi
LinkedIn Links: When They Help and When They Hurt The News LinkedIn’s Sr. Director of Product Rishi Jobanputra explains that including a link in a LinkedIn post does not automatically hurt reach. The key factor is how the post is framed. If the post itself provides genuine value (sharing insights, sparking conversation, or offering a… Continue Reading Local Memo: LinkedIn Links Clarified, Reddit Surges in AI Search, New Google AI Summaries, ChatGPT Focuses on Factuality The post Local Mem...| SOCi
Artificial intelligence isn’t just a back-end tool anymore—it’s reshaping how brands are discovered, evaluated, and trusted online. In 2025, online reputation management (ORM) has become more complex, more distributed across channels, and more deeply influenced by AI-driven tools and behaviors. Here’s what’s changing, and what multi-location businesses need to do to stay ahead. The Shift… Continue Reading How AI Is Changing Online Reputation Management in 2025 The post How AI Is C...| SOCi
Reputation management isn’t just about responding to reviews—it’s about tracking the right data to understand how your brand is perceived, and how that perception impacts growth. Reviews influence everything from SEO visibility to purchase decisions, and they’re central to customer evaluation: 91% of consumers use reviews to evaluate local businesses, according to SOCi’s 2025 Consumer… Continue Reading 10 Metrics to Track for Reputation Management Success The post 10 Metrics to Tr...| SOCi
Penske Media sues Google over AI summaries, Google Search Console reporting shifts after the 100-results change, and new research shows ChatGPT use for information is climbing. Here’s what it means for local marketers.| SOCi
Managing online reviews across dozens—or even hundreds—of locations can feel overwhelming. But every review is an opportunity: a chance to show customers you care, protect your brand reputation, and boost local visibility. For multi-location businesses and franchises, having standardized yet flexible response templates can save time, ensure consistency, and keep your brand voice intact across… Continue Reading 5 Review Response Templates for Franchises and Multi-Location Brands The post...| SOCi
Centralized review management keeps responses fast, consistent, and human. See how SOCi’s Genius Reputation Agent streamlines reviews across platforms to boost trust, SEO, and customer confidence.| SOCi
A simple Google Business Profile update drove a 350% boost in local search impressions for a fast casual brand. Here’s how.| SOCi
Automate and optimize local social media strategies with SOCi's AI-driven platform for multi-location businesses.| SOCi
SOCi’s Genius Search manages every listing in one place and is powered by AI. Keep accurate info and boost local SEO automatically.| SOCi
Boost your local reputation with SOCi Genius Reviews. Manage reviews and deliver genuine responses to improve brand visibility.| SOCi
Perplexity reveals AI-era ranking factors, Instagram rolls out detailed performance metrics, and Google quietly removes business types from its “Ask for Me” experiment.| SOCi
Key SEO insights from Google’s Search Central Live APAC and an update on the resolved Google Business Profile reporting error.| SOCi
Get a firsthand look at SOCi's AI marketing solutions. Discover why leading brands rely on SOCi for managing over three million locations. Request your demo now!| SOCi
Discover the future of local marketing with AI agents to automate tasks, boost engagement, and optimize your strategy.| SOCi
Discover SOCi’s Genius Agents, your AI-powered digital workforce transforming local marketing—no added headcount required!| SOCi
Google patent confirms user behavior influences search rankings, highlighting opportunities in "near me" optimization and noting the June 2025 core update rollout.| SOCi
We’re celebrating one year of The SEO Juice so we stepped back to look at what’s changed, what hasn’t, and what still works across local search. From the decline of Local Packs to growing trust in AI Overviews and shifting customer behaviors, this session was about clarity: knowing what your SEO team can control, what’s… Continue Reading The SEO Juice: A Year of Trends, Trust Signals & Traffic Truths| SOCi
See why brand awareness is losing steam and how unbranded searches emphasizing convenience and authenticity are reshaping consumer behavior.| SOCi
