Sparks of Genius: How One Simple Tactic Drove a 350% Surge in Local Search Visibility for a Fast Casual Brand - SOCi
A simple Google Business Profile update drove a 350% boost in local search impressions for a fast casual brand. Here’s how.| SOCi
Property marketers in multifamily, senior living, and student housing face an overwhelming flow of online reviews. Every resident interaction—positive or negative—appears publicly, shaping how prospects evaluate communities and how residents judge their experience. The expectation to engage quickly and consistently has never been higher. Yet three out of four resident reviews go unanswered. That silence… Continue Reading Stop Drowning in Reviews—Let AI Agents Manage Your Reputation Th...| SOCi
Tool Tracks Referral Traffic From ChatGPT vs Google: Can AI Catch Up? The News Barry Schwartz, writing for Search Engine Roundtable on August 20, reported that Tim Soulo and Ahrefs launched a tool at chatgpt-vs-google.com to track referral traffic growth between ChatGPT and Google Search. The data shows that while ChatGPT’s referral traffic is growing… Continue Reading Local Memo: Shifts in Search, Messaging, Social — Platforms Redefine Engagement The post Local Memo: Shifts in Search, ...| SOCi
There’s that moment where you’re sure you’ve got everything covered. Your brand data is clean, your new store launches are logged, your teams are on top of updates. But then you search for one of your own locations, and something’s wrong. The hours are outdated. The phone number’s missing. Or worse, a customer edit slipped… Continue Reading Managing Local Listings at Scale—When Every Detail Can Make or Break a Sale The post Managing Local Listings at Scale—When Every Detail Ca...| SOCi
Google Removes 3 Billion Knowledge Panels The News Jason Barnard, writing for Search Engine Journal, reports that Google has removed roughly 3 billion entities from its Knowledge Graph in an effort to improve the quality of data used by its large language models. According to Barnard, this kind of cleanup isn’t unusual for Google, with… Continue Reading Local Memo: Google Removes 3 Billion Knowledge Panels, New Attribute Confirmations, Creating a Why Choose Us Page for AI The post Local M...| SOCi
A simple Google Business Profile update drove a 350% boost in local search impressions for a fast casual brand. Here’s how.| SOCi
Learn how SOCi helped a hotel management group streamline operations, boost reviews, and enhance guest satisfaction.| SOCi
Automate and optimize local social media strategies with SOCi's AI-driven platform for multi-location businesses.| SOCi
SOCi’s Genius Search manages every listing in one place and is powered by AI. Keep accurate info and boost local SEO automatically.| SOCi
Boost your local reputation with SOCi Genius Reviews. Manage reviews and deliver genuine responses to improve brand visibility.| SOCi
The Moment You Realize You’re Not Keeping Up There’s that moment where you’re doing everything right, and still, something slips through the cracks. Your marketing calendar’s packed, your social’s active, your star ratings look solid… but then you spot it: a one-star review, sitting unanswered on Google. It’s from two weeks ago and it’s just… Continue Reading Faster Review Responses at Scale: From One to One Thousand Without Missing a Beat The post Faster Review Responses at...| SOCi
OpenAI Restores Popular GPT-4o After Swift GPT-5 Backlash The News: OpenAI’s launch of GPT-5, marketed as a “PhD-level expert,” sparked swift and intense pushback. Users said the new model was less accurate, emotionally flat, and disruptive to established workflows. Within 24 hours, CEO Sam Altman reinstated the previous GPT-4o model for ChatGPT Plus subscribers, promised… Continue Reading Local Memo: OpenAI Reinstates GPT-4o, Google Adds “Preferred Sources,” Why Semantic HTML Is ...| SOCi
Still think SEO begins and ends with Google? Think again. This month’s SEO Juice unpacks what’s really happening across social, search, and AI—and why your strategy needs to catch up. Spoiler alert: Success in local discovery now hinges on how well your brand shows up everywhere. Industry Updates: Fresh Squeezed Insights Google’s Core Update Google… Continue Reading The SEO Juice: Rewriting the Rules with Search Everywhere Optimization The post The SEO Juice: Rewriting the Rules wit...| SOCi
Financial services institutions (FSIs) face growing pressure to compete locally. Yet many still rely on outdated, manual marketing processes. Managing hundreds or thousands of branches through spreadsheets, disconnected tools, and siloed teams often results in inconsistent data, limited local discoverability, and missed business opportunities. Local ranking performance plays a crucial role in how consumers discover… Continue Reading Working Smarter in Finance: How Search Agents Power Local ...| SOCi
Genius Search Agent: Your New Digital Teammate for Scalable Listings Management Managing local listings is no longer optional for today’s digital marketing strategy. And for multi-location brands with hundreds or even thousands of locations, keeping business listings accurate and consistent across platforms is an ongoing challenge. Seasonal changes and business updates often require store information… Continue Reading Genius Search Agent: Your New Digital Teammate for Scalable Listings Ma...| SOCi
Perplexity reveals AI-era ranking factors, Instagram rolls out detailed performance metrics, and Google quietly removes business types from its “Ask for Me” experiment.| SOCi
The path to purchase used to be a funnel. Now it’s a decathlon. Here’s a familiar scenario: An influencer posts a rave-worthy brunch spot. You save it on TikTok. Then Google it. Then Yelp it. Then check if it’s even on Google Maps. Before you know it, you’ve opened five tabs and made zero decisions.… Continue Reading On-Brand Automation at Scale: One Voice for Thousands of Locations The post On-Brand Automation at Scale: One Voice for Thousands of Locations appeared first on SOCi.| SOCi
Key SEO insights from Google’s Search Central Live APAC and an update on the resolved Google Business Profile reporting error.| SOCi
Key local search updates, including a Google Business Profile reporting bug, AI-powered upgrades to Google Search, and Instagram carousel insights testing.| SOCi
Discover how autonomous AI-powered agents help multi-location brands overcome fragmented local search, reviews, and social media—maximizing visibility, driving engagement, and preventing costly marketing leaks.| SOCi
Boost your local search visibility effortlessly with AI-powered Search Agents—automate listings, optimize in real-time, and scale faster than ever.| SOCi
Stay informed with the latest digital marketing trends: Instagram indexing changes, TikTok's upcoming U.S. app transition, and Google's increasing use of AI-generated answers.| SOCi
SOCi empowers Mutual of Omaha Mortgage to streamline marketing initiatives and efforts with one platform to drive online reputation and social strategies.| SOCi
Learn how to drive borrower growth with this simple, scalable playbook that uses online reputation and local search.| SOCi
Get a firsthand look at SOCi's AI marketing solutions. Discover why leading brands rely on SOCi for managing over three million locations. Request your demo now!| SOCi
Discover why an enterprise-ready agentic stack is critical to staying competitive by 2026. Learn how AI-powered autonomous agents drive efficiency, reduce costs, and position your brand to lead—not chase—the future.| SOCi
Learn how leading multi-location marketers are leveraging AI to drive real results and what it takes for your brand to achieve the same success.| SOCi
A few changes to your listings and employee activities can make it easier for searchers to find and frequent your locations.| SOCi
The majority of search is unbranded, meaning no company named mentioned. These high-intent queries are up for grabs, if you optimize for it.| SOCi
Get the latest updates and tips on multi-location marketing from SOCi's blog, covering topics from social media strategies to reputation management and more.| SOCi
Discover the future of local marketing with AI agents to automate tasks, boost engagement, and optimize your strategy.| SOCi
Discover SOCi’s Genius Agents, your AI-powered digital workforce transforming local marketing—no added headcount required!| SOCi
Google patent confirms user behavior influences search rankings, highlighting opportunities in "near me" optimization and noting the June 2025 core update rollout.| SOCi
We’re celebrating one year of The SEO Juice so we stepped back to look at what’s changed, what hasn’t, and what still works across local search. From the decline of Local Packs to growing trust in AI Overviews and shifting customer behaviors, this session was about clarity: knowing what your SEO team can control, what’s… Continue Reading The SEO Juice: A Year of Trends, Trust Signals & Traffic Truths| SOCi
Discover Google's latest AI search features, the critical role of fresh content, and the ongoing TikTok saga.| SOCi
Discover SOCi’s Summer '25 updates, featuring enhanced compliance enforcement, new healthcare network integrations, Salesforce integration, and powerful local marketing tools designed for multi-location brands.| SOCi
SummaryThis week's memo highlights important shifts affecting digital visibility, including insights on ChatGPT’s handling of local business queries, the latest study on AI information sources, Facebook’s new link guidelines, and Instagram’s grid posts soon appearing in Google searches. How ChatGPT “Ranks” Local Businesses The News: While ChatGPT doesn’t use traditional “rankings” like Google’s search algorithm,… Continue Reading Local Memo: How ChatGPT Ranks Local Busines...| SOCi
Discover how SOCi Shield makes built-in compliance automatic across social media, local SEO, and review responses.| SOCi
Discover how banks can consolidate marketing efforts and drive sustainable growth with unified social, search, and reputation management.| SOCi
Explore Generative Engine Optimization (GEO) to enhance your multi-location marketing strategy. Get insights on trends and best practices.| SOCi
AI Mode insights from Sundar Pichai, Google's new questions in local profiles, and the expanded full-width Knowledge Panels.| SOCi
See why brand awareness is losing steam and how unbranded searches emphasizing convenience and authenticity are reshaping consumer behavior.| SOCi
Enhance your multi-location marketing with SOCi's AI-driven solutions for local search, social media, and reputation management.| SOCi
Learn about the different components and branches of artificial intelligence (AI), and how they work together in modern AI-driven technology.| SOCi
