A few changes to your listings and employee activities can make it easier for searchers to find and frequent your locations.| SOCi
The majority of search is unbranded, meaning no company named mentioned. These high-intent queries are up for grabs, if you optimize for it.| SOCi
Get the latest updates and tips on multi-location marketing from SOCi's blog, covering topics from social media strategies to reputation management and more.| SOCi
Artificial intelligence is reshaping how people find information online. Search isn’t just about typing keywords into Google anymore—it’s about conversational answers from tools like ChatGPT, Google’s AI Overviews, and Perplexity. Now, you may have heard that AI search means a completely new game: new ranking rules, new acronyms (“AEO,” “GEO,” etc.), and a new set… Continue Reading 10 Ways to Show Up in AI Search The post 10 Ways to Show Up in AI Search appeared first on SOCi.| SOCi
Agentic Restaurant Reservations and More Added to AI Mode The News Google is launching a new experimental feature in AI Mode that lets users book a restaurant reservation using a Google agent that matches user criteria to nearby restaurants. The feature can be enabled in Google Labs. The user enters a request, as shown in the… Continue Reading Local Memo: Agentic Reservations in AI Mode, ChatGPT Instant Checkout, TikTok’s Survival The post Local Memo: Agentic Reservations in AI Mode, Cha...| SOCi
SOCi’s Fall ’25 release brings the future of local marketing automation to life. With the launch of Genius Agents and new enhancements across Listings, Reputation, Surveys, and Social, multi-location brands can scale their marketing faster, smarter, and more consistently—without added headcount. From SEO gains to automated reputation management, this release is built to deliver results… Continue Reading SOCi Fall ‘25 Release Notes The post SOCi Fall ‘25 Release Notes appeared firs...| SOCi
LinkedIn Links: When They Help and When They Hurt The News LinkedIn’s Sr. Director of Product Rishi Jobanputra explains that including a link in a LinkedIn post does not automatically hurt reach. The key factor is how the post is framed. If the post itself provides genuine value (sharing insights, sparking conversation, or offering a… Continue Reading Local Memo: LinkedIn Links Clarified, Reddit Surges in AI Search, New Google AI Summaries, ChatGPT Focuses on Factuality The post Local Mem...| SOCi
Artificial intelligence isn’t just a back-end tool anymore—it’s reshaping how brands are discovered, evaluated, and trusted online. In 2025, online reputation management (ORM) has become more complex, more distributed across channels, and more deeply influenced by AI-driven tools and behaviors. Here’s what’s changing, and what multi-location businesses need to do to stay ahead. The Shift… Continue Reading How AI Is Changing Online Reputation Management in 2025 The post How AI Is C...| SOCi
Reputation management isn’t just about responding to reviews—it’s about tracking the right data to understand how your brand is perceived, and how that perception impacts growth. Reviews influence everything from SEO visibility to purchase decisions, and they’re central to customer evaluation: 91% of consumers use reviews to evaluate local businesses, according to SOCi’s 2025 Consumer… Continue Reading 10 Metrics to Track for Reputation Management Success The post 10 Metrics to Tr...| SOCi
Penske Media sues Google over AI summaries, Google Search Console reporting shifts after the 100-results change, and new research shows ChatGPT use for information is climbing. Here’s what it means for local marketers.| SOCi
Managing online reviews across dozens—or even hundreds—of locations can feel overwhelming. But every review is an opportunity: a chance to show customers you care, protect your brand reputation, and boost local visibility. For multi-location businesses and franchises, having standardized yet flexible response templates can save time, ensure consistency, and keep your brand voice intact across… Continue Reading 5 Review Response Templates for Franchises and Multi-Location Brands The post...| SOCi
Negative reviews are inevitable—even for the best-run businesses. The question isn’t whether they’ll happen, but how you respond when they do. For multi-location businesses, the stakes are especially high: one ignored review can ripple across hundreds of locations, shaping customer perception at scale. Handled well, a response to a negative review can transform frustration into… Continue Reading How to Respond to Negative Reviews Without Hurting Your Brand The post How to Respond to N...| SOCi
Do LLMs Dream of 404 Pages? Ahrefs Says Yes The News: A new Ahrefs study analyzing 16 million URLs found that AI assistants, particularly ChatGPT, are significantly more likely than Google Search to direct users to non-existent “404” pages. Key findings from the study: AI-generated links return 404 errors 2.87× more often than those from… Continue Reading Local Memo: LLMs Send Users to 404 Pages, Users Trust Blue Links Over AI Answers, ChatGPT Relies on Scraped Google Data The post Loc...| SOCi
Let’s skip the humblebrag and get to the point: SOCi just snagged Leader status in 11 overall categories in G2’s Fall 2025 Reports. Not one. Not five. Eleven. That’s everything from Multi-Location Marketing Platforms and Local Listings Management to Social Media Management and Local SEO. AKA: the real tools marketers rely on when “do more… Continue Reading 11 Ways We’re Dominating 2025 G2 Reviews—And Why That Matters for Multi-Location Marketers The post 11 Ways We’re Dominati...| SOCi
Why Reviews Matter in Local SEO When a customer searches “near me,” the businesses that appear in Google’s coveted local pack aren’t chosen at random. Google looks at three factors: relevance, distance, and prominence. While distance is fixed, prominence is largely determined by signals like links, citations, and—critically—reviews. In fact, review signals make up about… Continue Reading How Reviews Impact Local SEO (And What to Do About It) The post How Reviews Impact Local SEO...| SOCi
Centralized review management keeps responses fast, consistent, and human. See how SOCi’s Genius Reputation Agent streamlines reviews across platforms to boost trust, SEO, and customer confidence.| SOCi
A simple Google Business Profile update drove a 350% boost in local search impressions for a fast casual brand. Here’s how.| SOCi
Automate and optimize local social media strategies with SOCi's AI-driven platform for multi-location businesses.| SOCi
SOCi’s Genius Search manages every listing in one place and is powered by AI. Keep accurate info and boost local SEO automatically.| SOCi
Boost your local reputation with SOCi Genius Reviews. Manage reviews and deliver genuine responses to improve brand visibility.| SOCi
Perplexity reveals AI-era ranking factors, Instagram rolls out detailed performance metrics, and Google quietly removes business types from its “Ask for Me” experiment.| SOCi
Key SEO insights from Google’s Search Central Live APAC and an update on the resolved Google Business Profile reporting error.| SOCi
Key local search updates, including a Google Business Profile reporting bug, AI-powered upgrades to Google Search, and Instagram carousel insights testing.| SOCi
Discover how autonomous AI-powered agents help multi-location brands overcome fragmented local search, reviews, and social media—maximizing visibility, driving engagement, and preventing costly marketing leaks.| SOCi
Boost your local search visibility effortlessly with AI-powered Search Agents—automate listings, optimize in real-time, and scale faster than ever.| SOCi
Stay informed with the latest digital marketing trends: Instagram indexing changes, TikTok's upcoming U.S. app transition, and Google's increasing use of AI-generated answers.| SOCi
SOCi empowers Mutual of Omaha Mortgage to streamline marketing initiatives and efforts with one platform to drive online reputation and social strategies.| SOCi
Learn how to drive borrower growth with this simple, scalable playbook that uses online reputation and local search.| SOCi
Get a firsthand look at SOCi's AI marketing solutions. Discover why leading brands rely on SOCi for managing over three million locations. Request your demo now!| SOCi
Discover why an enterprise-ready agentic stack is critical to staying competitive by 2026. Learn how AI-powered autonomous agents drive efficiency, reduce costs, and position your brand to lead—not chase—the future.| SOCi
Learn how leading multi-location marketers are leveraging AI to drive real results and what it takes for your brand to achieve the same success.| SOCi
Discover the future of local marketing with AI agents to automate tasks, boost engagement, and optimize your strategy.| SOCi
Discover SOCi’s Genius Agents, your AI-powered digital workforce transforming local marketing—no added headcount required!| SOCi
Google patent confirms user behavior influences search rankings, highlighting opportunities in "near me" optimization and noting the June 2025 core update rollout.| SOCi
We’re celebrating one year of The SEO Juice so we stepped back to look at what’s changed, what hasn’t, and what still works across local search. From the decline of Local Packs to growing trust in AI Overviews and shifting customer behaviors, this session was about clarity: knowing what your SEO team can control, what’s… Continue Reading The SEO Juice: A Year of Trends, Trust Signals & Traffic Truths| SOCi
Discover Google's latest AI search features, the critical role of fresh content, and the ongoing TikTok saga.| SOCi
Discover SOCi’s Summer '25 updates, featuring enhanced compliance enforcement, new healthcare network integrations, Salesforce integration, and powerful local marketing tools designed for multi-location brands.| SOCi
SummaryThis week's memo highlights important shifts affecting digital visibility, including insights on ChatGPT’s handling of local business queries, the latest study on AI information sources, Facebook’s new link guidelines, and Instagram’s grid posts soon appearing in Google searches. How ChatGPT “Ranks” Local Businesses The News: While ChatGPT doesn’t use traditional “rankings” like Google’s search algorithm,… Continue Reading Local Memo: How ChatGPT Ranks Local Busines...| SOCi
Discover how SOCi Shield makes built-in compliance automatic across social media, local SEO, and review responses.| SOCi
Discover how banks can consolidate marketing efforts and drive sustainable growth with unified social, search, and reputation management.| SOCi
Explore Generative Engine Optimization (GEO) to enhance your multi-location marketing strategy. Get insights on trends and best practices.| SOCi
AI Mode insights from Sundar Pichai, Google's new questions in local profiles, and the expanded full-width Knowledge Panels.| SOCi
See why brand awareness is losing steam and how unbranded searches emphasizing convenience and authenticity are reshaping consumer behavior.| SOCi
