By Baylee Burke In 2025, how are consumers finding ways to indulge, personalize, and stay stylish without overspending? During a period of economic uncertainty, rising prices and financial caution, consumers are forced to rethink how they spend. Amid these pressures, small luxuries and clever alternatives are emerging as powerful new forces shaping the way people… The post Three Cost-Conscious Trends Reshaping Culture appeared first on Double Forte.| Double Forte
As platforms evolve and attention spans shift, it’s essential for PR and marketing professionals to understand how Gen Z gets their information and, more importantly, how to show up where this generation is paying attention. Below, we explore three key platforms—TikTok, Instagram, and Substack—and how brands can effectively engage Gen Z on each.| Double Forte
With the state of AI (and now GenAI) constantly evolving, communications, PR and marketing pros must embrace the changing environment to maximize impact while also staying fully aware of the potential risks if not used correctly.| Double Forte
By Doug Cipriani The world of influencers is ever evolving, but the success influencers hold when it comes to PR is undeniable. Brands continue to have major opportunities to work with creators to drive their reach, penetrate new audiences and foster connection with new & existing consumers. One of the most impactful ways to do…| Double Forte
By Lauren Trieschmann From jalapeños in Sauvignon Blanc to dirty sodas and the rise of elevated at-home espresso drinks, consumer trends are evolving faster than ever, fueled largely by social media and digital sharing. With new viral trends popping up daily, it’s important for public relations (PR) professionals to keep tabs on the latest fads…| Double Forte
Here are a few of our key takeaways from The PR Net 2025 Future Focus Marketing & Communications Industry Conference.| Double Forte
This June, the Double Forte team tackled Bar Convent Brooklyn (BCB), an event where we tasted and walked around a venue filled with over 230 exhibitors featuring premium craft spirits, no- and low-alcohol brands and mixers from both domestic and international markets. At an event designed for bar and beverage professionals, below are our top… The post Top Trends and Takeaways from Bar Convent Brooklyn appeared first on Double Forte.| Double Forte
Alternative news sources are on the rise as Americans’ perception of mainstream media outlets – once widely regarded as accurate, unbiased, and trustworthy sources of information – has declined significantly in recent years. Americans’ shift away from mainstream media, combined with rapid advancements in technology, has resulted in countless alternative news sources cropping up –… The post Why Americans Are Turning to Alternative Media Sources appeared first on Double Forte.| Double Forte
By Ana Cahuas The wellness landscape is evolving at lightning speed, with 2025 ushering in a new era of holistic, personalized, and community-driven health. From gut-friendly nutrition to mindful tech breaks, today’s trends reflect a desire for deeper connection—to ourselves, to others, and the planet. Here’s a look at the most exciting wellness trends of… The post Emerging Wellness Trends for 2025 appeared first on Double Forte.| Double Forte
By Gabriel Muñoz Social media is in flux. From Twitter rebranding itself to “X” after Elon Musk’s (unfortunate) takeover to TikTok’s (potential) federal ban that continues to loom over its head, social media is always making headlines, for better or worse. With those headlines come some exciting new features that each platform begins experimenting with… The post Three Buzzy Experimental Features That Could Upend Today’s Social Media Platforms appeared first on Double Forte.| Double Forte
In an era dominated by digital communication, social media, and polarization on a number of hot-button issues, the need for authenticity and transparency in public relations (PR) has never been more critical.| Double Forte
Competitive monitoring is critically important for Public Relations to ensure your media outreach is appropriate and relevant.| Double Forte
