Five AI Personalization Tools to Watch | Persado
AI personalization tools for digital marketers 1. Persado 2. MessageGears 3. Klaviyo 4. Marigold 5. Bloomreach| Persado
By Taylor Mahoney, VP of Solutions Consulting Picture this. The Federal Reserve has just dropped interest rates. So, your marketing team has raced to prepare copy for a timely mortgage product campaign designed for likely first-time home buyers. The messaging is compelling and you’re excited to get it out the door. Fast. Your competitors are... The post Calculating What Your Bank Spends on Marketing Compliance Reviews appeared first on Persado.| Persado
Persado maximizes the performance of messages exposed through digital channels at each stage of the customer journey (from acquisition to customer retention, including onboarding). On one hand, by maximizing the performance of digital marketing campaigns for a given audience, resulting in a significant increase in leads, relationship initiations, cross-selling, or up-selling. On the other hand,... The post Hani Ramzi tells us more about Persado, the power of “Motivation AI” appeared first...| Persado
The adoption of generative AI (GenAI) is transforming industries, with financial services at the forefront of this evolution. However, as banks and other financial institutions embrace AI’s promise, they face a pivotal challenge: how to balance innovation with strategic risk management while maximizing ROI. In this blog, we explore key considerations for integrating AI effectively... The post Unlocking AI’s ROI Potential: A Strategic Guide for Financial Services appeared first on Persado.| Persado
It’s no secret that today’s consumers expect more than generic messaging from the brands they trust. And yet, new data suggests that banks are falling short on personalization, pushing many customers to consider other options. According to a study from Motivation AI company Persado, 45% of consumers would consider switching banks for one that prioritizes... The post Why Consumers Are Unimpressed By Financial Services Marketing—And What Banks Can Do About It appeared first on Persado.| Persado
It’s exciting when esteemed tech industry judges recognize your platform as trailblazing and driving real-world business impact. This week, we celebrated a new accolade for the Persado Motivation AI platform. Fintech Futures named Persado one of only three vendors shortlisted among a select group of innovators in the Bank Tech Awards’ highly competitive “Tech of... The post Banking Tech Awards Name Persado a Finalist in Tech of the Future: AI and Data Category appeared first on Persado.| Persado
The climate for consumer lending just got a boost. On September 19, 2024, The Federal Reserve slashed its benchmark interest rate by half a percentage point—the first, and the biggest, cut since March 2020 when COVID-19 adversely affected borrowers and disrupted the economy. This most recent cut amounts to a declaration of victory over inflation,... The post Top Tips for Banks to Engage Consumers Amid Fed Rate Cuts appeared first on Persado.| Persado
Large Language Models (LLMs) have become a transformative force in the marketing industry. Their sophisticated algorithms and vast data processing capabilities can automate and optimize a wide array of marketing functions, including content creation and management, ad copywriting and customer interaction, personalization and SEO enhancement, and market insights and campaign optimization. Through these applications, LLMs... The post Crafting Words that Sell: How Persado Harnesses Specialized L...| Persado
Generation Z—those born between 1997 and 2012—is particularly unique. As the first to grow up constantly surrounded by smartphones and social media, these individuals are tech-savvy, drivers of innovation, and beginning to make their mark on the workforce. This digital fluency, mixed with adaptability and awareness, has positioned Gen Z to be an important audience... The post Three Ways to Authentically Engage GenZ Using GenAI appeared first on Persado.| Persado
Before OpenAI’s GPT-3 burst onto the scene a few years ago with the first commercially available large language model (LLM), the modern consumer’s most likely interaction with the category of AI known as natural language processing (NLP) was customer service agents like “Ask Julie.” Amtrak introduced the virtual travel assistant in 2001 as an early... The post AI 101: Natural Language Processing (NLP) appeared first on Persado.| Persado
AI personalization tools for digital marketers 1. Persado 2. MessageGears 3. Klaviyo 4. Marigold 5. Bloomreach| Persado
Full-stack GenAI evaluated, audited, adopted, and scaled by the world’s most prominent banks and credit card issuers| Persado
Over 50% of shoppers who make it to the checkout page, do not complete their purchases. Learn how to improve checkout completion rate.| Persado
