How to Subvert a Survey
Stories, ideas, strategies, tips, and other devious bits from JUST EVIL ENOUGH, the subversive marketing handbook.| JUST EVIL ENOUGH
Just Evil Enough will be unleashed on the world later this year. Rhona’s first step was a mood board. This stage of the design process is a visual collage of the concepts and feelings we’ve shared. Done right, the ley lines of the finished product begin to emerge. The post Designing the cover appeared first on JUST EVIL ENOUGH.| JUST EVIL ENOUGH
Think about the last time you visited a bar: If you see four premium brands on the top shelf of a bar, and a fifth, unknown, brand alongside them, you’ll infer that the fifth brand is of similar quality. The post The top shelf strategy appeared first on JUST EVIL ENOUGH.| JUST EVIL ENOUGH
Underdogs compete within a system whose rules were made by those in power. To win, you have to subvert the system. That means getting it to behave in ways its creators didn’t intend that give you an unfair advantage. The post How to think subversively appeared first on JUST EVIL ENOUGH.| JUST EVIL ENOUGH
Years before the printing press, the Romans were fetishising an interest in current affairs and news through the use of handwritten newsletters. The post Reinventing the Business of News appeared first on JUST EVIL ENOUGH.| JUST EVIL ENOUGH
One of the key questions any business, brand or book needs to be able to answer is - “who is your audience?” The post Do you need this book? appeared first on JUST EVIL ENOUGH.| JUST EVIL ENOUGH
Robert Passarella has spent two decades at the top table of Wall Street, and is a veteran of JP Morgan, Meryll Lynch, Dow Jones and Bloomberg – among others. Fanatical about the intersection of technology and finance, he is an astute observer and history buff with a BBA in Finance from Baruch College and an MBA from Columbia Business School. Despite all of those things, he also happens to be funny as hell and whole-heartedly irascible. The post The Root of All Evil – Talking Money with Wa...| JUST EVIL ENOUGH
The goal: Eliminate revenue fraud. The vulnerability: Humans love to gamble – Chinese people more than most. What changed: .. The post Fāpiào, Game Theory and Compliance appeared first on JUST EVIL ENOUGH.| JUST EVIL ENOUGH
The goal: De Beers needed to create demand for diamonds after the recession of 1929. De Beers’ PR firm hijacked the movie industry ... The post Diamonds Suck – De Beers Subverts the Market appeared first on JUST EVIL ENOUGH.| JUST EVIL ENOUGH
Stories, ideas, strategies, tips, and other devious bits from JUST EVIL ENOUGH, the subversive marketing handbook.| JUST EVIL ENOUGH
JUST EVIL ENOUGH is the subversive marketing handbook from Alistair Croll, author of Lean Analytics, and Emily Ross of X.| JUST EVIL ENOUGH
Stories, ideas, strategies, tips, and other devious bits from JUST EVIL ENOUGH, the subversive marketing handbook.| JUST EVIL ENOUGH
