Firebrand turns nine in the midst of a marketing transformation. In the AI Era of PR and Marketing, channels underperform, buyers self-serve with AI, and startups pivot to product-led growth. Here’s how we’re helping tech brands adapt, expand, and thrive. The post Firebrand Turns 9: Welcome to the AI Era of PR and Marketing appeared first on Firebrand Communications - Public Relations and Marketing Agency for Tech Startups.| Firebrand Communications – Public Relations and Marketing Agency for Tech S...
B2B content strategies fail because they're not built for AI-driven, multi-stakeholder buying committees. Learn how to change course and drive pipeline.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
Explore Generative Engine Optimization with Shane Jordan. Learn how to balance SEO and GEO for AI-friendly content in episode 92 of FiredUp!| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
Explore the emerging contenders for a new era of web and content optimization for AI: GEO, LLMO, and AIO.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
Discover how measuring B2B brand awareness can give you a clear view of your brand’s visibility, trust, and top-of-mind presence. Learn how to use proxy metrics, social sentiment, branded search, AI search sessions, PR coverage, and share of voice to track growth and guide marketing strategy in the AI era. The post How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics appeared first on Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...| Firebrand Communications – Public Relations and Marketing Agency for Tech S...
Learn how PR and GEO work together to increase AI search visibility, earn LLM citations, and shape how buyers discover and perceive your brand.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
Get the lowdown on GEO, an emerging form of organic content and website optimization for AI search engines.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
See our unique set of account-based marketing services that are scalable and flexible, making it accessible for companies of any size.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
Learn the best solutions for AI visibility. Get 5 actionable strategies to boost your brand’s visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
Discover the importance of FAQs on your website to boost product page visibility in both search engines and AI-generated results. Learn how to craft FAQs that win clicks, rank higher, and get your brand cited by generative AI tools.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
B2B tech marketers: assess your content strategy in minutes. Get a custom score, expert insights, and next steps with Firebrand’s free interactive tool.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
Is corporate blogging dead? Morgan and Nicole co-host this FiredUp! Podcast episode exploring its relevance and evolution in today's content strategy.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
Multiplier Marketing is a strategic integrated marketing approach that combines public relations, content marketing, and growth marketing.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
Why Interactive Content Matters More Than Ever in the AI Era| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
AI-driven B2B buyer behavior demands a new content strategy. See how interactive content delivers the signals you need to engage and convert.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
After 100 episodes of our b2b marketing podcast, we're sharing hard-won lessons on production, audience growth, and staying the course.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
Dive head-first into everything you need to know about what is LLMs.txt, and how to use LLMs.txt in your GEO strategy.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
Master the art of newsjacking. Learn how startups can use fit, speed, and substance to turn trending topics into powerful earned media wins.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
The rules of visibility have changed. Use our GEO press release strategy and free template to stay ahead. The post AI Press Release Optimization: GEO Strategy Best Practices appeared first on Firebrand Communications - Public Relations and Marketing Agency for Tech Startups.| Firebrand Communications – Public Relations and Marketing Agency for Tech S...
Here's what to ask (and what not to ask) if you want your PR agency to create maximum impact The post What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage appeared first on Firebrand Communications - Public Relations and Marketing Agency for Tech Startups.| Firebrand Communications – Public Relations and Marketing Agency for Tech S...
Startup marketing agency specializing in public relations, content and digital marketing. We help tech startups crush their marketing goals.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
We dive into essential LinkedIn B2B best practices that will help you maximize and scale your business’s budget and efforts.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...