Discover how measuring B2B brand awareness can give you a clear view of your brand’s visibility, trust, and top-of-mind presence. Learn how to use proxy metrics, social sentiment, branded search, AI search sessions, PR coverage, and share of voice to track growth and guide marketing strategy in the AI era. The post How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics appeared first on Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
