What women want: Key trends shaping female clients’ expectations in professional services | Beaton
Discover how understanding gender buyer behaviour can enhance your B2B marketing strategies and improve client retention.| Beaton
A detailed B2B buyer behaviour analysis empowering firms to create more inclusive, effective strategies to market to all genders.| Beaton
Discover how understanding gender buyer behaviour can enhance your B2B marketing strategies and improve client retention.| Beaton
This policy is based on a risk management foundation to ensure all Beaton people consistently identify, assess and respond to key AI-related risks in Beaton’s research, operations, compliance, strategy, reputation and financial management. This policy is designed to govern our actions, give our clients confidence in our data handling, and outline our expectations of suppliers…| Beaton
What drives professional services firms? After 30 years of research, consulting and advising some of the world’s leading firms, Dr George Beaton shares the biggest lessons learned. From professionalism and client trust to NewLaw, AI and the future of client experience, discover the forces shaping how firms succeed today. The post What drives professional services firms? 30 years of insights appeared first on Beaton.| Beaton
When are clients willing to pay more? Discover the latest pricing trends in professional services and how firms can charge higher fees by delivering clear value, building trust, and leveraging competitive advantage. Backed by Beaton’s 20+ years of data. The post Pricing trends: When clients are willing to pay more appeared first on Beaton.| Beaton
Growing faster and more profitably is what owners, boards, CEOs and CFOs of every professional services firm want. Growing faster and more profitably is what owners, boards, CEOs and CFOs of every professional services firm want. The post How to grow your firm profitably: 10 forces that shape success appeared first on Beaton.| Beaton
Learn how to measure customer lifetime value (CLV) in B2B professional services and use it to boost client retention, build lasting relationships, and drive long-term profitability. The post How to measure B2B customer lifetime value and boost client retention appeared first on Beaton.| Beaton
Understanding what a customer needs compared to what a customer wants can be two very different things. In the competitive landscape of B2B professional services, understanding client needs can be the difference that puts your firm ahead. Any of your competitors can offer a service. Truly understanding customer needs requires going beyond delivering a service… The post Understanding customer needs in B2B professional services appeared first on Beaton.| Beaton
Inconsistent client service is stalling your firm’s growth. Learn how to fix it with proven strategies for consistency, feedback, and client experience. The post Inconsistent client service is killing your firm’s growth. Here’s how to fix it appeared first on Beaton.| Beaton
The Beaton Benchmarks survey measures the attributes of your firm’s service and performance that matter most to clients. Our measurement model is built around 16 attributes – asking clients about things like how responsive you are, whether they understand your business, and how easy you are to deal with. We use the client ratings on… The post Attribute definitions for the Beaton Benchmarks survey appeared first on Beaton.| Beaton
CX leaders play a crucial role in shaping customer experience success. In B2B firms, strong customer experience leadership fosters a firm-wide CX commitment, embedding client-centric culture and breaking down silos for CX. This article explores the critical success factors that set top CX leaders apart, from CX change management to leveraging data for customer experience improvement. The post How good leaders ensure CX success appeared first on Beaton.| Beaton
Have you ever lost a client to a competitor? If so, you’re not alone. Many professionals assume that client turnover is an inevitable part of doing business in B2B industries like law, accounting, management consulting or engineering consulting. But this is incorrect. Beaton’s 20-plus years of research into client preferences finds that, in most cases,… The post Stop losing clients: Debrief for better CX appeared first on Beaton.| Beaton
Beaton shares how it is using AI to support its work. The AI policy governs how AI is used in data analysis.| Beaton
Beaton is a global research and consulting firm for the professional services industry, specialising in client feedback.| Beaton
Learn about business benchmarking for B2B professional services and unlock the power of benchmarking for your business.| Beaton
