Blue Star: Top Digital B2B Marketing Agency
We are a proven digital marketing agency based in Cleveland, OH. Our services include SEO, content development, social media, and creative.| Blue Star
When Google rolled out AI Overview and, most recently, AI Mode, the familiar naysayers showed up. This time, SEO is really done for, they cried, and there was much wailing and gnashing of teeth (we’re a dramatic bunch, marketers). So, is it true? Is SEO kaput for real this time? Will content marketing be caught […] The post GEO vs SEO: How to Show Up in AI Searches appeared first on Blue Star.| Blue Star
In today’s world of overflowing inboxes and non-stop notifications, even the best email can get buried–unless it lands at just the right moment. Timing isn’t just a bonus; it can make or break your open and click-through rates. Unlike B2C audiences, B2B readers don’t scroll through emails over breakfast or browse solicitations at midnight. Their […] The post The Best Time to Send B2B Emails: Timing Strategies That Drive Engagement appeared first on Blue Star.| Blue Star
In 2005, I might have been found chasing twin toddlers around a playground on weekends. At that same time, Google was busy acquiring a company called Urchin Tracking Systems, which led to the release of Google’s Universal Analytics in 2012. Google Analytics was a breakthrough for marketers as it helped us understand how visitors came […] The post UTM Codes: Your Fast Pass to Google Analytics appeared first on Blue Star.| Blue Star
The post Not Breaking the Mold, But Reshaping It: The Power of a Visual Brand Refresh appeared first on Blue Star.| Blue Star
The post GA4 basics: How to Escape the Chaos and Find Clarity appeared first on Blue Star.| Blue Star
“Change is the only constant.”– Heraclitus (and every social media manager on the planet) Social media is one of the most dynamic and fast-evolving spaces in digital marketing. Algorithms shift, trends come and go, platform features get updated or scrapped, and audience behavior continually evolves. Running social platforms for clients often feels like running on […] The post Case study: The Long Game of Social Media Optimization appeared first on Blue Star.| Blue Star
In the world of social media, no button is more tempting than the “Boost” button. With just one click, it offers a shortcut to attention—a quick fix of visibility, engagement, and reach. But beneath that instant gratification is a bigger question: Are we boosting strategically, or just pressing it for the dopamine hit? All social […] The post Boost vs Paid Social Ads: Houston, Explain the Problem appeared first on Blue Star.| Blue Star
“Can you send me the login to our Google Analytics account?” is the most common question our clients ask us. I’m not knocking anyone; losing your login key for anything is common. I literally hook my house keys to my purse when not in use so that my purse becomes the biggest keychain beacon ever. […] The post Getting into a Google Analytics Account: Help! appeared first on Blue Star.| Blue Star
One holiday, I was in the kitchen with my mom as she was making dinner. She was halfway along when her recipe card shifted, fell through a slit in the countertop, and buried itself behind the kitchen cabinets—all information and instructions, poof – gone. My husband stepped in to help. With years of experience working […] The post A recipe for how to write a blog with minimal client input appeared first on Blue Star.| Blue Star
The post Case Study: Writing Website Content with Minimal Information appeared first on Blue Star.| Blue Star
We are a proven digital marketing agency based in Cleveland, OH. Our services include SEO, content development, social media, and creative.| Blue Star
Learn how small, consistent changes in content, video, and employee involvement can boost visibility and audience growth.| Blue Star
