Why do so many businesses struggle to deliver good customer service? The harsh reality is that many businesses struggle to show empathy for their customers. What is Empathy and Why Does it Matter to Your Business? First, what is empathy? I asked Grok, it said empathy is “the ability to understand, share, and vicariously experience […] The post Empathy is Your Customer Service Secret Weapon appeared first on MackCollier.com.| MackCollier.com
Growth on Substack is easier to track than you think. In May of 2024, I started investigating Substack. I had heard from peers that Substack was growing and that I should build a presence there. For those that aren’t familiar with Substack, it’s a newsletter site that has a social component built on top of […] The post Understanding Substack’s Three Growth Stages appeared first on MackCollier.com.| MackCollier.com
I started blogging officially in September of 2005. I launched my own blog for the first time in March of 2006. This blog launched in June of 2009. One of the things that blogging for that long affords me is the ability to know what blogging was like before Facebook, Twitter and other social media […] The post Blogging Isn’t Dead, it’s Morphed Into Substack appeared first on MackCollier.com.| MackCollier.com
A bit of housekeeping: I am moving The Backstage Pass newsletter from Mailchimp to Substack. Effective next week. If you haven’t yet subbed to The Backstage Pass, please do so over on Substack. Why the change? Substack has two key advantages over Mailchimp for me: 1 – I can add more social elements. I’ve growth […] The post The Backstage Pass is Moving to Substack appeared first on MackCollier.com.| MackCollier.com
Today we celebrate Easter, which commemorates the resurrection of Jesus Christ three days after He was crucified. In the process of Jesus’ death, resurrection and return to Heaven, God granted three eternal gifts to all Christians. The first gift you know about, the second gift you are likely aware of, but may not appreciate its […] The post Easter and the Three Eternal Gifts God Gives to Christians appeared first on MackCollier.com.| MackCollier.com
Would you believe that 97% of loyalty programs fail? And 77% of them fail in two years or less. Why? It’s due to a basic design flaw that many loyalty programs suffer from. It’s a design flaw that reflects a fundamental misunderstanding of why people participate in loyalty programs. The reason why the average loyalty […] The post Research: 97% of Loyalty Programs Fail Due to This Simple Design Flaw appeared first on MackCollier.com.| MackCollier.com
Happy Monday, y’all! Hope everyone is having a great early Spring and are ready for a productive week ahead. Here’s a few business, marketing and digital stories that caught my eye recently: Reddit had its long-anticipated IPO last week, and it went surprisingly well! Shares ended its debut day up almost 50% over the […] The post Monday’s Marketing Minute: Reddit’s Banger IPO, X Launches Articles, Liquid Death’s CoFounder on Innovation appeared first on MackCollier.com.| MackCollier.com
In January of 2023, I started a daily practice of reading the Bible. It’s been a wonderfully transformative force in my life. One of the most surprising elements of reading the Bible every day has been the Bible itself. I am finding daily that the actual teachings of the Bible are quite different from what […] The post “The serpent deceived me, and I ate” appeared first on MackCollier.com.| MackCollier.com
Welcome to the Tourism Power List for January! The Power List features the Top 10 professionals in the tourism industry! You can view the previous Power Lists for the Tourism and Hospitality industry by clicking here. Sponsorship options are now available for The Tourism Power List! If you want to sponsor this month’s list, click here for […] The post The Tourism Power List for January appeared first on MackCollier.com.| MackCollier.com
Happy Monday, y’all! So a week ago, we were preparing for what we thought would be a light dusting of snow here in Alabama. A week later, we are just now starting to see the ice start to significantly melt. Many roads in this area are still closed. We had a terrible situation where snow […]| MackCollier.com
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One of the biggest misconceptions companies have about online and social media is that any and all negative reviews and comments should be completely ignored. The idea seems to be that if companies ignore the negative response from customers, that it ‘goes away’. A new Harris survey concludes that the opposite is true, if companies […]| MackCollier.com
