Your studio just spent a fortune acquiring a new player. You celebrated as they downloaded your game, completed the tutorial, and played for a solid 20 minutes. The next day? Silence. Day three? Nothing. Sound familiar? It’s the multi-billion-dollar heartbreak of the mobile gaming industry. UA costs are rising, yet player churn remains brutally high. […] The post Retargeting in Mobile Gaming: How to Win Back Players and Boost LTV in 2025 first appeared on AppSamurai.| AppSamurai
Japan’s mobile market is a lucrative but complex puzzle for global developers. Why do so many well-funded apps fail to connect with local users? The answer lies in a strategy that goes far beyond simple translation. We spoke with mobile marketing expert Yu Nakamura to unpack what truly works in Japan. In this Q&A, Yu […] The post Localization, Loyalty, and UA: How to Thrive in Japan’s Competitive App Market first appeared on AppSamurai.| AppSamurai
Hybrid monetization isn’t just a trend — it’s a structural shift in mobile gaming. Recent industry data reveals that nearly 72% of developers now combine multiple revenue streams, moving beyond the binary choice of IAP or IAA. This pivot reflects a growing sophistication in understanding player behavior: not every user will pay, but every user […] The post Maximize LTV with Hybrid Monetization: Lessons from Top Mobile Games first appeared on AppSamurai.| AppSamurai
The mobile gaming industry has matured into one of the most competitive landscapes in digital business. With fewer new titles launching, legacy hits dominating the charts, and hundreds of games fighting to keep players hooked through fresh content drops, the question isn’t whether mobile gaming will continue to grow, but how developers and publishers can […] The post Monetization, Retention, and the Marathon of Mobile Gaming first appeared on AppSamurai.| AppSamurai
Japan has long punched above its weight in games. On mobile, it’s a masterclass in extracting value from passionate, long-lived player bases, without the massive audience sizes you see in the U.S. or China. The result is extraordinary monetization efficiency: Japan represents a single-digit share of the world’s gamers but a far larger slice of […] The post High-ARPU, High Potential: Why Japan Leads in Mobile Game Monetization first appeared on AppSamurai.| AppSamurai
AppSamurai: A recent report you shared shows a 10% jump in in-game events in just one quarter. How do you see this acceleration shaping player engagement, and| AppSamurai
Unleash your app’s & games' full potential and accelerate growth with AI-driven user acquisition.| AppSamurai
Connected TV (CTV) has emerged as a pivotal platform in the AdTech ecosystem, offering mobile app developers and marketers a new and effective avenue for user| AppSamurai
