In 2025, the mobile gaming market is rewarding agility more than ever. Rising CPIs, shifting player behavior, and genre fatigue are forcing studios to rethink how they build, monetize, and scale. Gökhan Uzmez, mobile growth expert and game design consultant, shares why “old-school” fundamentals still outperform flashy strategies and how smart studios can adapt before […] The post Balancing Data, Creativity, and Profit in the 2025 Mobile Gaming Market first appeared on AppSamurai.| AppSamurai
Halloween isn’t just spooky, it’s strategic. Explore the top Halloween tactics by vertical, cross-category growth playbooks, and quick wins to make your October campaign stand out.| AppSamurai
Is there a topic you are looking for? Everything about mobile marketing. Search Search Mobile Marketing Blog| AppSamurai
Discover how to build a diverse UA mix for mobile games in 2025. Learn how rewarded UA, DSPs, and multi-channel strategies drive scalable growth.| AppSamurai
Your studio just spent a fortune acquiring a new player. You celebrated as they downloaded your game, completed the tutorial, and played for a solid 20 minutes. The next day? Silence. Day three? Nothing. Sound familiar? It’s the multi-billion-dollar heartbreak of the mobile gaming industry. UA costs are rising, yet player churn remains brutally high. […] The post Retargeting in Mobile Gaming: How to Win Back Players and Boost LTV in 2025 first appeared on AppSamurai.| AppSamurai
Japan’s mobile market is a lucrative but complex puzzle for global developers. Why do so many well-funded apps fail to connect with local users? The answer lies in a strategy that goes far beyond simple translation. We spoke with mobile marketing expert Yu Nakamura to unpack what truly works in Japan. In this Q&A, Yu […] The post Localization, Loyalty, and UA: How to Thrive in Japan’s Competitive App Market first appeared on AppSamurai.| AppSamurai
Hybrid monetization isn’t just a trend — it’s a structural shift in mobile gaming. Recent industry data reveals that nearly 72% of developers now combine multiple revenue streams, moving beyond the binary choice of IAP or IAA. This pivot reflects a growing sophistication in understanding player behavior: not every user will pay, but every user […] The post Maximize LTV with Hybrid Monetization: Lessons from Top Mobile Games first appeared on AppSamurai.| AppSamurai
Japan has long punched above its weight in games. On mobile, it’s a masterclass in extracting value from passionate, long-lived player bases, without the| AppSamurai
AppSamurai: A recent report you shared shows a 10% jump in in-game events in just one quarter. How do you see this acceleration shaping player engagement, and| AppSamurai
Unleash your app’s & games' full potential and accelerate growth with AI-driven user acquisition.| AppSamurai
Connected TV (CTV) has emerged as a pivotal platform in the AdTech ecosystem, offering mobile app developers and marketers a new and effective avenue for user| AppSamurai
