What is Connected TV (CTV) Advertising?
Learn about what Connected TV is all about. How does it relate to OTT, what the advertising options are and the benefits of them!| War Room Inc
Learn about what Connected TV is all about. How does it relate to OTT, what the advertising options are and the benefits of them!| War Room Inc
Running marketing campaigns for your brand? Find out which advertising channel will work best for your objective and audience!| War Room Inc
War Room's blog is a library of blog articles covering digital advertising topics from marketing tips, news insights, and more.| War Room Inc
So, you need a simple and easy-to-understand guide to programmatic video advertising. We’ve got just what you need. We will cover what programmatic video ads are and how they fit into a sprawling programmatic advertising landscape that never stops growing. There are many different types of programmatic advertising out there, and one of the most popular involves video. It’s different from other media types, with the same advertising technology. This post walks you through: What is Programm...| War Room Inc
When it comes to digital ads, attribution is crucial in identifying the most effective channels. Learn about attribution models & windows.| War Room Inc
There are a lot of programmatic advertising agencies and platforms out there. If you’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner—you’re in the right place. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further, faster. But who do you trust? You could spend weeks gathering data on the top Demand Side Platforms (DSPs) and the best Supply Side Platforms (SSPs) around. You could put your finest ...| War Room Inc
If you’re looking for ideas or content to inform your programmatic ad strategy, or to justify moving to a new Demand Side Platform (DSP) for improved results, this post is a solid resource.| War Room Inc
Unlock the power of IP location data in GA4, prioritizing user privacy and compliance with GDPR for enhanced digital strategies.| War Room Inc
If you’re looking to improve your eCommerce platform, consider programmatic advertising. It can provide many benefits, including increased sales and improved ROI.| War Room Inc
So you’re trying to get a better understanding of programmatic advertising and you’d like to see some examples? As a marketer, it’s important to know how other brands are succeeding online with automated ads. That’s why we’ve put together a master list of examples that will inspire your next big idea. Go ahead and skip to the programmatic advertising examples that leap out at you as you browse. There are a lot of moving parts when it comes to running an extraordinary programmatic ad...| War Room Inc
Programmatic Direct is nowhere near the same as Real-Time Bidding. A lot of marketing jargon can be confusing. What you need is a point by point breakdown of how each of these programmatic elements is different. Something you could clearly explain at a meeting. Let’s comb through what makes each of these terms special in the programmatic advertising space. Here’s the outline of what we’ll cover: Programmatic Direct vs Real-Time Bidding (RTB) Definition The Biggest Difference Between Pro...| War Room Inc
So, you’ve found yourself at the crossroads of advertising. First of all, congratulations! Your digital strategy has become more intricate as your business grows, and you’re ready for the next step in scaling your advertising. If your brand runs ad campaigns across various platforms, you must be juggling between dashboards, budgets, and data reporting systems. That’s why consolidating it all and utilizing a programmatic platform is the solution to scale. Check out our blog for the 14 b...| War Room Inc
Programmatic ads should be measured for better performance. Start by understanding the best metrics to analyze when running your campaigns.| War Room Inc
Bing Ads vs Google Ads: which should you use? We compare ad types, user demographics, and pros & cons of these 2 advertising platform giants!| War Room Inc
Discover proven strategies for connecting with your target audience. Tailor your messaging and build lasting engagement.| War Room Inc
Learn why and how you can repurpose user-generated content (UGC) for your paid advertising strategy to amplify your brand presence!| War Room Inc
Return on Ad Spend (ROAS) is an important metric for marketers to evaluate their paid ad performance. But, what is a good ROAS? Read on.| War Room Inc
How will Google AI Search impact your ads and SEO efforts? Read on to learn how Google AI will transform search engine results as we know it.| War Room Inc
Looking to drive more engagement on social media? Contests and giveaways are a proven strategy! Explore our step-by-step guide to get started.| War Room Inc
Explore interactive ads immersive experiences, strategies, and benefits for optimizing your digital presence.| War Room Inc
We've curated 11 statistics for digital marketing we think will be influential in 2022. Take a look at these insights and tips!| War Room Inc
