Programmatic Direct is nowhere near the same as Real-Time Bidding. A lot of marketing jargon can be confusing. What you need is a point by point breakdown of how each of these programmatic elements is different. Something you could clearly explain at a meeting. Let’s comb through what makes each of these terms special in the programmatic advertising space. Here’s the outline of what we’ll cover: Programmatic Direct vs Real-Time Bidding (RTB) Definition The Biggest Difference Between Pro...
