If you don’t know everything about the item you’re selling, you have no business selling it. A lot of salespeople do nothing to prepare for a potential customer or sale. They don’t know anything about the customer and, worse yet, they don’t know their products or services the way a customer has the right to expect they should.| Joe Girard
If I had to name the tools that worked best to build my business, the list would probably not surprise you. It would obviously include my phone, my customer files and my business cards.| Joe Girard
Always, I repeat, always tell your customer that he or she made a wonderful decision to buy and you appreciated their business. Many buyers are nervous and have second thoughts about whether they have bitten off more than they can chew.| Joe Girard
Setting goals is an important step as you head for the top. In your overall game plan, break this step down into a number of smaller steps. It doesn’t matter what your business is| Joe Girard
The more you understand about your prospect’s needs and wants, the better equipped you’ll be to provide them with the right solution and product!| Joe Girard
The beauty of the phone is that it can be a very persuasive communication tool if you use it properly. It’s convenient, fast, and compared to the cost of printing, very cheap. In fact when I first got into retail automotive selling, I was basically provided with a phone and a desk.| Joe Girard
” If you follow my simple techniques on time management you’ll know all you need to know about controlling your time! Don’t be one of those people who look back on his or her life saying, “If only I had made better use of my time”. Organizing your time forces you to look ahead—to plan for and anticipate the unexpected.| Joe Girard
You must remember that your job isn’t simply to go from sale to sale, putting all of your effort into developing new customers—you must make the time to take care of your existing customers. When you give steady reliable service and keep in constant contact with your customer, whenever a problem does occur, you can work with him to solve it.| Joe Girard
That word is called Faith. Faith in yourself and in others. Faith in your abilities and in your future. The second most powerful word is a four letter word called Fear| Joe Girard
At one time in my life, I was guilty of almost letting “won’t power” take over my life. It was because my dad constantly used the word won’t: “You won’t amount to anything Joe”. “You won’t make it. “You won’t get anywhere in life”.| Joe Girard