How to Deliver Competitive Intelligence to Leadership
We've covered sales, marketing, and product, but there's another group that can make even greater use of competitive insights: the C-suite.| Competitive Intelligence Alliance
We've covered sales, marketing, and product, but there's another group that can make even greater use of competitive insights: the C-suite.| Competitive Intelligence Alliance
Many companies include battlecards among these resources and provide these assets to their sales reps to turn their buyer personas into fully-fledged customers.| Competitive Intelligence Alliance
Remember SWOT analysis? The framework has been the darling of business school textbooks the world over for some time. But not everyone’s so positive about it.| Competitive Intelligence Alliance
One advantage of product marketing is that we’re already positioned at the intersection of sales, product, and marketing, so I had a natural license to talk to everyone.| Competitive Intelligence Alliance
Learn how to analyze market and product lifecycles with practical tools and real-world examples. Gain insights to shape your business strategies.| Competitive Intelligence Alliance
Customer reviews are extremely important when it comes to building a brand, yet so many businesses don't realise how many opportunities they're missing. In this post, I'll break down 5 customer review strategies that you can use right away to build your brand and strengthen your brand positioning.| Competitive Intelligence Alliance
Ryan Law, VP of content at Animalz, is an authority on all things content marketing. We hear from the other side of the competitive intelligence transaction how Ryan receives and internalizes insights about rival solutions and how he uses that data to his advantage.| Competitive Intelligence Alliance
Competitive intelligence is ideal for keeping market rivals at an arm’s length; dedicating time, effort, and resources to making sure it’s done right is crucial. Are organizations taking competitive intelligence seriously enough? and are they putting their hands into their pockets to finance it?| Competitive Intelligence Alliance
Purpose, Priorities, Productivity. Let’s see how you can apply this sequence to move from data to action as you build your CI program.| Competitive Intelligence Alliance
How to design and execute an effective CI strategy, centralize information to create a single source of truth, and overcome limited resources.| Competitive Intelligence Alliance
Starting a business involves numerous challenges, and understanding the competitive landscape is crucial for success. Competitive analysis provides valuable insights into market dynamics, customer preferences, and strategic opportunities.| Competitive Intelligence Alliance
By pricing like your competitors, you can build a solid business that customers trust while leaving room to be different and come up with new ideas.| Competitive Intelligence Alliance
Struggling to gather competitive intelligence in healthcare? This guide will arm you with a step-by-step process on everything you need to know.| Competitive Intelligence Alliance
An actionable roadmap for navigating the tech B2B landscape: customers, competitors, influencers, and everything in between.| Competitive Intelligence Alliance
Go beyond traditional SEO.| Competitive Intelligence Alliance
By embracing radical simplicity, organizations can remove friction and turn employees’ knowledge into a steady stream of usable, actionable intelligence.| Competitive Intelligence Alliance
Porter's Five Forces seem complex? This guide and template simplify the process, helping you assess your industry’s potential with ease.| Competitive Intelligence Alliance
CI is now recognized as critical to growth. The industry’s maturing, new people are entering all the time, and the work we do has more impact than ever.| Competitive Intelligence Alliance
In practice, CI is best understood as a perpetual competitive intelligence cycle, with no clear end or beginning, where each element flows into the next. We walk you through its 5 elements.| Competitive Intelligence Alliance
Our mission is simple: to provide those responsible for competitive intelligence with the insights, resources, and foresight needed to thrive in their role.| Competitive Intelligence Alliance
SWOT analysis divides opinion, but has sat atop its semaphoric tower, guiding strategic marketers to better business decisions, for decades. Download the report to learn SWOT best practices, future forecasts, and more.| Competitive Intelligence Alliance
Your sales team is too busy trying to win deals to tinker with the CRM. That’s why many organizations have introduced two key roles to help your sales reps operate with killer efficiency: sales operations and sales enablement.| Competitive Intelligence Alliance
Sales enablement sits right next to revenue. With so much opportunity to impact the bottom line, there’s some eyebrow-raising compensation attached to successful sales enablement positions, with the average sales enablement manager earning $120,000.| Competitive Intelligence Alliance
Sales enablement is all about deal support. Sitting between sales and marketing, your sales enablement team exists to support your sales staff with key information at crucial moments. Information about competitors and about your product. All in line with your brand messaging.| Competitive Intelligence Alliance
With the rise of sales enablement platforms and Big Data, it has actually never been easier to prove the ROI of your enablement charter. You just have to know which metrics to track and how to track them.| Competitive Intelligence Alliance
Louis Jonckheere, co-founder and president of Showpad, discusses how to close the gap between revenue teams to deliver the best possible sales interactions and conversations with customers.| Competitive Intelligence Alliance
If you’ve read “The Future of the Professions” by Richard and Daniel Susskind, you’re already familiar with the fragility of your expertise: give it enough time and most of us will be out of a job…| Competitive Intelligence Alliance
Stop feeling frustrated with AI. This playbook shows you how to use the world's newest breakthrough technology to save you time, maximize your impact, and make your daily competitive intelligence work more enjoyable.| Competitive Intelligence Alliance
Need to choose the right SEO tracking tool? Unlock the essential features that will help you gather intelligence effectively and stay competitive in your market.| Competitive Intelligence Alliance
Trends are everywhere and constantly changing. They’re incredibly valuable tools for your product marketers because they allow you to follow new opportunities, consistently change and improve your product, and maintain both your product and your brand as something fresh and exciting.| Competitive Intelligence Alliance
SWOT is as crucial for SEO as for any other area of your organization. Whether you’re just getting started with SEO or want to take a comprehensive look at past efforts, a SWOT analysis will be an invaluable planning tool.| Competitive Intelligence Alliance
Your competitors have something to teach you. You may have differences in values, team, and sales targets, but one thing you have in common is the clients. You stand to gain a lot from paying attention to what they do and following their lead.| Competitive Intelligence Alliance
Get a clear understanding of your market landscape. This guide covers customers, competitors, partners, and external forces shaping your business.| Competitive Intelligence Alliance
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. You probably already knew that much, but what on Earth is SWOT analysis? And how, and why, is it used?| Competitive Intelligence Alliance
Explore the intricacies of social listening and how it can help your business. Key definitions, benefits, and real-life examples inside.| Competitive Intelligence Alliance
If you want to scale your CI practice and increase your organization’s impact on sales, start with these fundamentals.| Competitive Intelligence Alliance
Content marketers can make great product marketers because both roles rely on storytelling, crafting effective messaging, and deeply understanding customer pain points and their needs.| Competitive Intelligence Alliance
CI is no longer just about knowing what your competitors are up to, it’s also about building a smarter, more agile business.| Competitive Intelligence Alliance
A competitive intelligence career offers a unique blend of research, strategy, and influence.| Competitive Intelligence Alliance
When you focus, align, and enable your teams with purpose, you don’t just hold your ground – you win it back.| Competitive Intelligence Alliance
What’s your strategy for dealing with different forms of competition? Learn how to monitor direct and indirect competitors and outshine them all.| Competitive Intelligence Alliance
Master competitive analysis in digital marketing. Discover proven strategies to analyze competitors, uncover their tactics, and gain the edge you need to win.| Competitive Intelligence Alliance
A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in.| Competitive Intelligence Alliance
Here are 7 things AI can do for us, and with us, to make us more efficient and effective in our competitive intelligence work.| Competitive Intelligence Alliance
Simplify your SWOT analysis with tools for competitive research, sentiment tracking, data visualization, and actionable planning.| Competitive Intelligence Alliance
Learn how companies like Nvidia and Basecamp use strategies like innovation and reputation to maintain a competitive edge.| Competitive Intelligence Alliance
Learn to use generative AI to its fullest extent. This way, you become the differentiating variable. You become the competitive advantage.| Competitive Intelligence Alliance
TAM, SAM, SOM seem confusing? This guide offers a down-to-earth way to size your market (without made-up numbers or losing your mind).| Competitive Intelligence Alliance
The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale.| Competitive Intelligence Alliance
Learn how the top 5 keyword research tools, Semrush, Ahrefs, Moz, seoClarity, and Google Keyword Planner, help to boost traffic and rankings.| Competitive Intelligence Alliance
Social media competitive intelligence made easy. Get tips and tools for tracking competitors’ social feeds and gathering actionable insights.| Competitive Intelligence Alliance
In this guide to using competitive intelligence to power your sales enablement program, we cover everything you need to know about the discipline.| Competitive Intelligence Alliance
Market intelligence provides the backdrop against which you compete with business rivals. Competitive intelligence is more specific than market intelligence, dealing with specific competitors instead. Rather than the larger market both you and your competitors are a part of.| Competitive Intelligence Alliance
Here are 5 competitive enablement best practices to get your enablement program off to a flying start.| Competitive Intelligence Alliance
We show you how to examine competitors’ websites and their materials, giving you valuable insights that help your org beat the competition.| Competitive Intelligence Alliance
Win/loss interviews; social listening tools; competitive SEO; and competitor websites present four of the very best sources of competitive intel.| Competitive Intelligence Alliance
Building a strategic plan takes a lot of work. So when it comes time to put it into action, you want to get it right. But the truth is, an effective rollout starts during the planning process. Want to learn why? Stay tuned.| Competitive Intelligence Alliance
In this article, we’re going to be focusing on sales enablement content, both internal and external-facing, and how to make it great.| Competitive Intelligence Alliance
Up-to-date battlecards, sprinkled with the finest competitor intel, make your salespeople’s lives so much easier. Often, they'll forego the obvious. The stuff sales prospects can find in a blink.| Competitive Intelligence Alliance
CI, PM, and AI are converging, reshaping how businesses approach strategy and sales.| Competitive Intelligence Alliance
How do you decide which competitors to prioritize in a crowded industry? That's what Erik Mansur discusses with Matt Tyrer, Head of Competitive Intelligence at Commvault, on this episode of Into the Fray.| Competitive Intelligence Alliance
Do you wonder if there’s some part of the competitive intelligence process you’re missing? We put together Head-to-Head: The Competitive Intelligence Playbook for people like you. To bring you the knowledge you need to define, then refine your competitive edge.| Competitive Intelligence Alliance
Competitive intelligence done right is a powerful growth lever for any organization. But getting it right? That's the hard part. There are many concepts to master if you're to satisfy your customers, motivate your team, and optimize your workflows. Enter our Competitive Intelligence Framework.| Competitive Intelligence Alliance
Market segmentation is the process of splitting up your target market into a set of smaller groups based on shared needs or characteristics. It helps you make more sense of your audience. And studying each segment uncovers new useful information about its members.| Competitive Intelligence Alliance
As a competitive intelligence professional, you run the gamut. You’re talking to three, four, even five departments daily. You’re fielding requests, prioritizing, informing product positioning, and benefiting your organization in all sorts of ways. 👏| Competitive Intelligence Alliance
Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for.| Competitive Intelligence Alliance
Sales and customer success teams need to be able to handle prospects' objections and speak confidently about competitors. Here's how your CI helps them do that.| Competitive Intelligence Alliance
This article will help you realign with the key goals of competitive intelligence. Once you do, it’ll be crystal clear which priorities you’re neglecting, and which avenues to success you’re avoiding.| Competitive Intelligence Alliance
A competitive intelligence analyst gathers, analyzes, and makes actionable, data on key business competitors. Analysts gather this data from sources both internal and external to the business.| Competitive Intelligence Alliance
A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape.| Competitive Intelligence Alliance
Learn how to master competitor backlink analysis with actionable tips and tools to uncover valuable backlinks and dominate search results.| Competitive Intelligence Alliance
Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals.| Competitive Intelligence Alliance
Of all the possible ways you can segment your market, there are four that have stood the test of time. When intelligently combined, these segmentation methods make for effective, insightful segments with high ROI and strong predictive power.| Competitive Intelligence Alliance
Prestige pricing, also known as premium pricing, or image pricing, is what businesses do when they sell at a high price to communicate value.| Competitive Intelligence Alliance
Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.| Competitive Intelligence Alliance
SEO competitive analysis reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – and in this article, we’re going to show you how to do it.| Competitive Intelligence Alliance
We've compiled a list of the top three competitive intelligence tools in every key software category – from dedicated CI platforms to social listening tools and CRMs.| Competitive Intelligence Alliance
By aligning your CI efforts with company objectives from the get-go, you can transform competitive insights from a nice-to-have into the lifeblood of your organization.| Competitive Intelligence Alliance
In competitive intelligence, AI has the potential to be tremendously helpful in our day-to-day work. Anything that can make digesting and understanding all that data faster naturally benefits us as CI professionals.| Competitive Intelligence Alliance
Running a business analysis using Porter’s Five Forces (P5F) is an exciting opportunity to dig deeper into your customers’ motivations and behaviors. It’s a great way to gain new insights into your business, and it’s often used in strategic planning.| Competitive Intelligence Alliance
In this article we take you through the six steps to operationalize a strategic plan, including how to make the plan actionable.| Competitive Intelligence Alliance
Your brand positioning statement is a single sentence that sums up your competitive position - it’s your elevator pitch. If you were to describe to a new hire (or anyone else in the business) how you want people to see your product, your positioning statement would fill that role.| Competitive Intelligence Alliance
Just like passive income, you can have a stream of CI goodies dropped right into your inbox once a month when you sign up for our CIA Signal newsletter. Getting ahead of the game just got easier.| Competitive Intelligence Alliance
With an undifferentiated marketing strategy, rather than splitting the audience up, you’ll be marketing to the masses.| Competitive Intelligence Alliance
Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse.| Competitive Intelligence Alliance
Indirect competition is the kind of competition you experience from indirect competitors. These are competitors that offer different products and services to you, but targeting the same set of customers.| Competitive Intelligence Alliance
Competitive differentiation is the process of making your product offerings unique from those of your competitors. In practice, this often means creating or discovering what you do better than them, and emphasizing these aspects of your products or services.| Competitive Intelligence Alliance
It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how.| Competitive Intelligence Alliance
Not every business has the resources to throw behind a global marketing campaign. Whether your business is large or small, resource-rich or on a budget, sometimes a niche competitive advantage is the best fit.| Competitive Intelligence Alliance
A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry.| Competitive Intelligence Alliance
A competitor SWOT analysis is all about understanding your competitor. But how do you conduct one to help you identify opportunities in the market, raise awareness of potential threats, and construct a solid strategic plan? In this article, we show you how.| Competitive Intelligence Alliance
In this article, we’ll walk you through seven of the best ways you can use Chat-GPT right now to help lighten the competitive intelligence load. We’ll also walk you through how to improve Chat-GPT’s responses if it’s proving tricky to get what you need with your use case.| Competitive Intelligence Alliance
Low cost and differentiation are both competitive strategies for growth. They’re attempts at establishing competitive advantages. A low cost provider strategy has you aim to beat the competition on costs. A differentiation strategy has you aim to boost profits by offering more value.| Competitive Intelligence Alliance
If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle.| Competitive Intelligence Alliance
Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed.| Competitive Intelligence Alliance
Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started.| Competitive Intelligence Alliance
What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here.| Competitive Intelligence Alliance
A business achieves a low-cost competitive advantage when it’s able to manufacture goods and take them to the point of sale at a lower cost than competitors, while maintaining (or surpassing) competing products or services in quality.| Competitive Intelligence Alliance
Building out your first competitive intelligence program can be a difficult process. 😮💨 Who should be involved? Where do you start? With so many questions, so much data and so many competitors to get a handle on, it’s easy to get overwhelmed.| Competitive Intelligence Alliance
Amelia is a Content Executive at The Alliance. She’d love to ghostwrite your next article, so get in touch!| Competitive Intelligence Alliance
