Generate More Care Home Enquiries | Data-Driven Marketers Guide | Mediahawk
Discover how to use intelligent data capture to identify which marketing efforts bring in residents and generate more care home enquiries.| Mediahawk
Discover how to use intelligent data capture to identify which marketing efforts bring in residents and generate more care home enquiries.| Mediahawk
Customise reports and segment marketing responses using multichannel tracking and custom campaign tagging with Mediahawk.| Mediahawk
Discover how marketing attribution models help you track ROI and improve campaigns. Learn key types, examples, and which model suits your strategy.| Mediahawk
How do you provide the best, smoothest buying journey and customer experience for your prospects? Customer journey mapping holds the key.| Mediahawk
Want to know more about our call tracking service, request a demo or just ask a tentative question.| Mediahawk
Learn how speech analytics will uncover new audiences and how to use this data to create highly targeted segments in Google Analytics.| Mediahawk
Take a read of Mediahawk's quick and easy guide on the difference between dynamic and static call tracking.| Mediahawk
Get more accurate data and save time by automatically updating HubSpot with lead and conversion data. Track all enquiries from call to sale.| Mediahawk
Mediahawk's Google Ads integration lets you see the real impact of PPC phone calls on your customer journeys and revenue.| Mediahawk
See how Mediahawk helped a care home marketing team build high-performing campaigns and ensure they never miss a sales opportunity again.| Mediahawk
Read how Mediahawk helped DCBL achieve a 22% saving on its Google Ads spend and better focus their efforts on driving new enquiries.| Mediahawk
Discover how Mediahawk's speech analytics helped Ashtons Legal halve call listening time and boost productivity for their marketing team.| Mediahawk
If inbound calls aren't handled in the right way, your marketing spend will go to waste. Here are our top tips to improve your call handling.| Mediahawk
React to trends in your marketing performance instantly. Mediahawk's Insights feature provides you with real-time analysis of your marketing performance.| Mediahawk
Organise and extract campaign response data and gain deeper insight into your marketing effectiveness.| Mediahawk
See your user’s experience from end-to-end, automatically in one place. Identify touchpoints and smart actionable data. Find out more today.| Mediahawk
Getting enquiries isn’t hard. Getting the right ones – from patients who are ready to book now – is where the challenge lies. “Private healthcare marketing has never been trickier,” says Faye Thomassen, Head of Marketing at Mediahawk. “Patients are doing hours of research before they make a decision. If you don’t understand what drives […] The post How to attract high value patients who are ready to book now appeared first on Mediahawk.| Mediahawk
Mediahawk, pioneers in call tracking and marketing attribution technology, is delighted to announce a first-of-its-kind integration with CareHQ. This new integration enables marketers to capture inbound telephone enquiries directly into CareHQ in real time, significantly enhancing enquiry visibility and attribution accuracy. Mediahawk’s CareHQ integration With this launch, Mediahawk’s platform can now send and receive data […] The post Mediahawk launches new CareHQ integration to give m...| Mediahawk
When budgets are tight, marketers need to justify every penny of their spend. But without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually working. It’s all too easy to overlook channels that are flying under the radar, but playing a crucial role in the customer journey. Full-funnel […] The post Are you focusing on the wrong channels? Find out with full-funnel attribution appeared first on Mediahawk.| Mediahawk
Guest post by Adam James, Director at Springup PR If you want to increase self-funding enquiries and fill beds faster, you’ll need more than just a few ads and an open day. A structured marketing and PR plan, backed by your senior care and operations team, will put you ahead of other homes in your […] The post What should be in a care home marketing strategy? 11 proven tactics to fill beds faster appeared first on Mediahawk.| Mediahawk
How marketers can adapt to AI Overviews, lost clicks, and the new customer journey. It used to be that ranking first in Google was the ultimate prize. Now? Ranking first doesn’t guarantee anyone will even land on your site. Almost 60% of searches now end without a click. People either get the answer straight from […] The post Zero-click searches: Search that ends before it begins appeared first on Mediahawk.| Mediahawk
Are your site traffic and leads being swallowed up by AI-assisted search? Explore how you can adapt your approach by pairing lead generation with demand generation techniques. If you’ve noticed a subtle (or not-so-subtle) drop in your search traffic and the resulting leads in past months, you’re not alone. AI-assisted search and answer engines are […] The post Is AI stealing your leads? Here’s how to generate your own demand appeared first on Mediahawk.| Mediahawk
Does your marketing always deliver results? Or does it flop mysteriously? Dental practices, private clinics, care homes, and other healthcare businesses are starting to discover a curious quirk going on behind their campaigns. Digital dreams paying off? Running digital marketing campaigns is easy. You can set the wheels in motion on your mobile in the […] The post Private healthcare marketing’s curious quirks laid bare appeared first on Mediahawk.| Mediahawk
Digital marketing analytics. It’s a subject that’s loaded with jargon and tech-speak. So, what do we really mean by digital marketing analytics? In this blog, we’ll answer some of the common questions, giving you an insight into what digital analytics is all about and why it’s useful for you. TL;DR Digital marketing analytics translates customer […] The post The ultimate guide to digital marketing analytics in 2025 appeared first on Mediahawk.| Mediahawk
Our 2025 State of call tracking report uncovers the metrics that matter most. From attribution to conversion, these are the benchmarks guiding marketers as they balance tighter budgets with ambitious growth goals. “As marketers, we’ve all felt the pressure: tighter budgets, longer customer journeys, and the constant need to prove which campaigns are actually working,” […] The post Top 5 call tracking metrics every marketer should be measuring appeared first on Mediahawk.| Mediahawk
Agency life is fast-paced and hard work. It can also be very rewarding. Watching your agency grow – with new talent, higher value clients, and bigger and better campaigns – is incredibly exciting. Right now, however, there’s a serious side to business growth, too. With many marketing agencies still reeling from the effects of the […] The post Business growth strategies for agencies: Are these challenges holding you back? appeared first on Mediahawk.| Mediahawk
Wondering how to master your pay-per-click (PPC) campaigns in Google Ads? The key is using a strategic mix of advanced techniques and Artificial Intelligence (AI) features. In this article, we reveal the top ten strategies to optimise your Google Ads PPC campaigns, from precise targeting to leveraging Google AI tools. We’ll cover: What PPC is […] The post The top 15 Google Ads PPC optimisation strategies appeared first on Mediahawk.| Mediahawk
Answer engines are reshaping how people find information - and how marketers need to think about visibility, attribution, and measurement.| Mediahawk
Mediahawk turns online and offline call data into actionable insights, helping marketers optimise campaigns and improve ROI.| Mediahawk
Sync Mediahawk with Google's marketing tools for a complete view of performance. Track, analyse, and optimise your campaigns in one place.| Mediahawk
Explore Mediahawk's Parameter Connect for seamless cross channel reporting. View all marketing activity in one place and make smarter decisions.| Mediahawk
Adapting your healthcare marketing strategy to changing needs is key to maintain a steady flow of new and returning patients.| Mediahawk
Healthcare lead attribution is vital for marketers to get right - but it's so easy to get it wrong. Are you making these common mistakes?| Mediahawk
Use Mediahawk's PPC call tracking to find out which keywords, ads, and landing pages drive inbound leads to improve your paid search ROI.| Mediahawk
Read our blog to get advice, news, insights and tips on call tracking, marketing analytics, data, marketing attribution, and much more.| Mediahawk
Learn how Mediahawk helped the Dick Lovett automotive group to pinpoint lost leads and achieve 100% marketing attribution.| Mediahawk
Track form fills, chat sessions, web email links and other call to actions, as well as phone calls.| Mediahawk
Get more accurate data and save time by automatically updating Salesforce with lead and conversion data. Track all enquiries from call to sale.| Mediahawk
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Businesses trust call tracking company Mediahawk with their marketing campaigns. Take a look at our success stories and why we are trusted.| Mediahawk
Website call tracking helps you know which of your phone leads come through your website and see every marketing touchpoint that led to a call.| Mediahawk
See how Mediahawk helped Platinum Wave Campers better understand where leads are coming from and improve sales processes.| Mediahawk
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Meet our clients as they discuss their aims and challenges, and how Mediahawk's call tracking and analytics solution helps them succeed.| Mediahawk
Our plans are some of the most inclusive on the market. With simple, clear pricing, Mediahawk has a plan to meet every business need.| Mediahawk
Use Mediahawk multi-channel marketing attribution software to achieve an omnichannel view of marketing activity, online and off. Find out more here.| Mediahawk
Connect Mediahawk’s call tracking and analytics integrations to your martech stack for deeper insight into your full marketing response. Book a demo today.| Mediahawk
Request a personalised online demo today. Our call tracking specialists will explain how Mediahawk can help your business succeed and grow.| Mediahawk
Discover Mediahawk's voice analytics and speech analytics solutions and unlock insights from every call. Spot trends and improve ROI today.| Mediahawk
Combine Sales Matching with customer matching and attribution to track what drives revenue. Make smarter marketing decisions with Mediahawk.| Mediahawk
Website call tracking helps you know which of your calls come through your site and see every marketing touchpoint that led to a call.| Mediahawk
Call tracking software gives you insight into the marketing channels that generate leads and revenue. Find out more.| Mediahawk
Use Mediahawk's Instagram & Facebook call tracking integration to measure offline responses. Improve attribution and ad insights with Mediahawk.| Mediahawk
Improve customer experience & increase conversions with secure call handling. Power your sales and marketing with Mediahawk’s call analytics features.| Mediahawk
Explore inbound call tracking and call attribution features to understand marketing performance and increase ROI with Mediahawk.| Mediahawk
