When budgets are tight, marketers need to justify every penny of their spend. But without full-funnel attribution, spending decisions are often based on what’s easy to measure rather than what’s actually working. It’s all too easy to overlook channels that are flying under the radar, but playing a crucial role in the customer journey. Full-funnel […] The post Are you focusing on the wrong channels? Find out with full-funnel attribution appeared first on Mediahawk.
