IWSR’s Global Forecast Suite provides unrivalled granularity into the future of the beverage alcohol market: 10-year outlook, bi-annual updates, scenario-planning| IWSR
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The post Status spirits decline more cyclical than structural appeared first on IWSR.| IWSR
India’s duty free and travel retail market is experiencing rapid growth, ensuring that the country’s travellers are poised to play a crucial role in the sector in the years ahead. Volumes are currently heavily weighted to whisky – and Scotch in particular – but there are signs of increasing sophistication and category diversification.| IWSR
IWSR’s video series, IWSR Speakeasy, features experts from across global beverage alcohol discussing key trends and shifts in the market.| IWSR
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The post Three strategies for engaging with Gen Z LDA+ audiences appeared first on IWSR.| IWSR
As wine’s core consumer ages and new recruits are put off by the category’s perceived lack of accessibility, RTDs have gained momentum, boosted by their convenience, flavour innovation and appeal to younger LDA drinkers. How can the wine industry stem the tide?| IWSR
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After a difficult year for beverage alcohol in 2024, when total beverage alcohol (TBA) volumes declined by -1% and revenue gains were elusive, with value up by +1%, brand owners are facing up to an ever more complex and changeable marketplace.| IWSR
IWSR's products range from the annual market data release for the beverage alcohol industry to forecasting, consumer and on-trade insights.| IWSR
At IWSR, we combine best-in-class data, AI-enabled analytics and human intelligence to deliver insights for the global drinks industry.| IWSR
Moderation – for both health-related and economic reasons – is a significant driver of reduced alcohol consumption and spend, but the picture is a nuanced one, with diverse motivations and behaviours around the world.| IWSR
IWSR’s On-Trade Value data delivers unparalleled transparency into the beverage alcohol on-trade channel across the top 20 global markets.| IWSR
IWSR is the leading data and intelligence source for the global beverage alcohol industry. Our data and insights are used to benchmark the market, analyse performance and outlook, drive investment decisions, and inform strategic planning.| IWSR
Trading conditions are challenging in the US and China, but pockets of potential can still be found in segments as diverse as Tequila, premium beer and RTDs. Meanwhile, Canada’s tariff war with the US offers opportunities for local players and imports – while Spain’s resurgence is bucking the negative global wine trend.| IWSR
Budgets for alcohol are shrinking in many markets, thanks to cost-of-living concerns and the moderation trend, but affluent consumers appear more insulated – and Gen Z is making a comeback, according to Bevtrac, IWSR’s longitudinal consumer sentiment tracker.| IWSR
Trusted by industry leaders for over 50 years, IWSR’s Global Database is the leading data source for the global drinks industry.| IWSR
India is spearheading a new era of developing market expansion, with Brazil, Mexico, South Africa and Türkiye all poised for strong gains over the next decade.| IWSR
RTDs have become a vital growth engine for beverage alcohol in recent years – but the ways in which brand owners are using innovation is evolving as the category matures| IWSR
A recovering global on-trade is key to the revival of beverage alcohol across key markets, but how do you obtain a clear and consistent measure of this notoriously fragmented and elusive channel?| IWSR
Beverage alcohol fell short of forecasted expectations in 2024 as key markets around the world underperformed, impacted by a move away from super-premium spirits, ongoing weakness in the Chinese market and wine’s long-term structural decline.| IWSR
The global drinks industry is facing a “subdued but opportunity-rich” trading environment in 2025, with five key trends set to shape the year ahead, according to the latest research from IWSR, the global authority on beverage alcohol data and intelligence.| IWSR