ABM has been a cornerstone of B2B go-to-market strategies for years. But with new acronyms and approaches emerging—like BGM (Buyer Group Marketing)—and AI transforming how buyers engage with content, is ABM still the right playbook? In a recent session with Robert Norum, ABM and Demand Strategy Expert at the B2B Marketing Propolis Community, we dug into this question and explored the evolving role of ABM.| Trendemon
The shift from SEO to GEO (Generative Engine Optimization) isn’t just coming — it’s already here. Buyers are no longer “Googling” their way to your site, they’re asking AI chats for direct answers. And that changes everything about discovery, intent, and conversion. That’s why we’ve put together an exclusive playbook for B2B marketing and growth practitioners.| Trendemon
TrenDemon accelerates revenue and pipeline by empowering marketers with AI-based web personalization and content marketing insights| Trendemon
The way B2B buyers discover and evaluate solutions is changing faster than ever before. Traditional SEO, once the cornerstone of digital visibility, is giving way to a new paradigm: Generative Engine Optimization (GEO). Instead of simply delivering lists of links, AI-powered platforms are reshaping the buyer journey into conversations, answers, and contextual recommendations.| Trendemon
Sign up for a demo with Trendemon. Experience firsthand how our platform enhances website personalization, boosts engagement, and drives conversions.| Trendemon
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Website optimization in B2B has long been stuck at the page level and it’s been plateauing for a while. You run an A/B test. You tweak a CTA. You swap a headline. Maybe conversions nudge up a few points but then they plateau. Why?| Trendemon
The way people discover content online is changing fast. Instead of relying on traditional search engines, buyers are turning to AI chat platforms like ChatGPT and Perplexity for direct, conversational answers. This shift from SEO to GEO—Generative Engine Optimization—requires a new approach to content, strategy, and personalization.| Trendemon
Traditional go-to-market motions are being stress-tested by budget scrutiny, AI disruption, and shifting buyer behaviors, and as a result – marketers are being challenged to adapt. We sat down with Hillel Zvi, Head of SEO and ABM at Check Point, and Greg Campbell, Head of Strategic Growth at Infuse EMEA, to unpack a bold ABM […] The post From Black Swan to Bottom-Line: Check Point’s Hybrid ABM Pivot appeared first on Trendemon.| Trendemon
Buyer journeys start anonymously—and often stay that way unless marketers find new ways to earn attention, relevance, and trust. In our recent session with Eric Cisternelli, Senior Digital Marketing Manager at Bitsight, we explored how Bitsight tackled this challenge head-on using an “always-on” personalization strategy powered by Trendemon. Here’s a look at how they turned […] The post From Anonymous to Engaged: Bitsight’s Always-On Web Personalization Playbook appeared first on ...| Trendemon
Shifting to account-based marketing (ABM) isn’t just a marketing tactic—it’s a strategic transformation that requires organizational alignment, the right tools, and a fresh mindset. In a recent session with ABM expert and fractional CMO Paola Piccinno, we unpacked the ten most common pitfalls that companies face during the transition to ABM—and how to avoid them. […] The post Top 10 ABM-Transition Traps (and how to sidestep them) appeared first on Trendemon.| Trendemon
In this webinar we explored the powerful shift from traditional Account-Based Marketing (ABM) to Buying Group Marketing (BGM)—a more precise, people-first approach that accounts for the complex nature of B2B purchase decisions.| Trendemon
You’ve done the hardwork. Now capture buyers where it matters most – your website! If you’re a 6sense customer, you’re already ahead of the game with intent-based marketing. You’ve built your 6QA segments, aligned your paid and outbound motion, and are working hard to bring high-fit accounts into your pipeline. But here’s where you may […] The post Always-On Journeys: 5 Steps to Turn 6QA Accounts into Real Pipeline appeared first on Trendemon.| Trendemon
Website personalization has quickly become a core pillar in B2B GTM strategies—but it’s often misunderstood, overcomplicated, or misapplied. In our recent webinar, Demystifying B2B Personalization, we broke down what personalization really means, why it’s become a must-have, and how companies at different maturity levels can approach it pragmatically. Whether you’re a one-person marketing team or […] The post Demystifying B2B Personalization: What It Is (and Isn’t) appeared first ...| Trendemon
In the age of pipeline-focused GTM, most B2B marketers are still stuck using analytics tools designed for a different era — and a different business model. For this insightful webinar we teamed up with Elad Hefetz, CEO of Airfleet, to unpack why legacy analytics tools like Google Analytics fail to meet the needs of B2B marketers.| Trendemon
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In this e-book, we delve into the trends and benchmarks that are shaping the way B2B buyers interact with businesses, focusing on data and insights from the past three years up to 2023.| Trendemon
