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Personalized Journeys for Buying Groups — Scale Your ABM with AI - Trendemon
https://trendemon.com/blog/personalized-journeys-for-buying-groups-scale-your-abm-with-ai/
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strategy
webinar
abm
b2b personalization
tools & tips
measurement and attribution
In this webinar we explored the powerful shift from traditional Account-Based Marketing (ABM) to Buying Group Marketing (BGM)—a more precise, people-first approach that accounts for the complex nature of B2B purchase decisions.
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