How to Use AI for Content Creation
AI content creation tools can be big time-savers but they can sound pretty generic. Build an AI content creation strategy that truly helps your customers.| takeflyte
If you're in digital marketing, building a smart measurement plan is key to long-term success. With new platforms popping up, privacy rules evolving, and an overwhelming number of metrics to track, it’s easy to feel buried in data. But instead of chasing every stat, let’s focus on the ones that truly move the needle. This... Read more » The post Build a Smarter Marketing Measurement Plan appeared first on takeflyte.| takeflyte
Imagine a tool that could identify all the people who want to buy what you have to sell, right now. Wow, right? Wouldn’t that be absolutely amazing? Brace yourself: that tool exists, and you’ve probably even heard of it. All day long, every single day, all over the world, billions of people pull up the... Read more » The post Do Google Ads Really Work for Small Businesses? appeared first on takeflyte.| takeflyte
Google Ads (formerly AdWords, also known as pay-per-click (PPC) or paid search,) remains one of the most popular and effective advertising platforms out there. It helps businesses sell products, increase brand visibility, and drive traffic. With buying intent at the heart of Google’s targeting, your business must show up when your customers are actively searching... Read more » The post Google Ads for Beginners: 10 Key Terms to Know Before Launching Your First Campaign appeared first on ta...| takeflyte
Including client testimonials on your website is a powerful way of leveraging social proof to build trust with site visitors, but there’s definitely a right and a wrong way to go about it. If you’re looking to generate more leads and business from your website, and you want to see how testimonials can help, you’ve... Read more » The post Using Testimonials to Build Trust and Generate Leads at Your Website appeared first on takeflyte.| takeflyte
The WordPress Gutenberg block editor–sometimes called WordPress custom blocks–makes it easier for you to create and manage engaging content that drives traffic and generates leads at your website. However, like any new-to-you technology, if you’re migrating from a non-WordPress CMS, or are upgrading from a pre-Gutenberg WordPress setup, there can be a learning curve. So... Read more » The post What Are Gutenberg Blocks? appeared first on takeflyte.| takeflyte
Imagine setting off on a cross-country road trip. You punch in your destination, relax in your seat, and let your self-driving car handle the journey. It chooses the best route, adapts to traffic in real time, and optimizes for fuel efficiency. You're still along for the ride—adjusting the music, keeping an eye on the road—but... Read more » The post Let Google Take the Wheel: Understanding Performance Max Campaigns appeared first on takeflyte.| takeflyte
Spoiler alert: YES! And here’s why: Who else has gone down the Pinterest rabbit hole the second a new idea or project popped into your head? 🙋♀️ As an active Pinterest user myself, I’ve created countless boards over the years, each one unique to whatever phase of life I was in. Back in high school,... Read more » The post Are Pinterest Ads Worth It? appeared first on takeflyte.| takeflyte
These days in the digital marketing industry, it feels like everything is “AI this” and “AI that.” The technology is advancing rapidly, with new tools being released, integrated, and updated daily. Even our weekly staff meetings at flyte are punctuated by news of AI developments and our agency’s practices. All of which can, admittedly, become... Read more » The post The Good, The Bad & The Ugly of Native Facebook Ads AI Tools appeared first on takeflyte.| takeflyte
Reaching the right people with the right message at the right time—that’s the magic of Google Ads. But with so many targeting options, it can be overwhelming to know which one to choose. Whether you're trying to build brand awareness, capture high-intent shoppers, or re-engage past visitors, choosing the right audience type can make all... Read more » The post 8 Google Ads Audiences and How to Use Them appeared first on takeflyte.| takeflyte
AI content creation tools can be big time-savers but they can sound pretty generic. Build an AI content creation strategy that truly helps your customers.| takeflyte
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There are 9 main google ads campaign types, all serving different purposes. Let's dive into how to choose the right ones to maximize your budget & results.| takeflyte
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The 12 types of Google ad Assets (formerly Ad Extensions) that can enhance your ad experience and open more avenues to conversions| takeflyte
