Why Publishers Are Leaving Money on the Table With Irrelevant Video
Learn how your video strategy may not be matching the intent of your content while also draining your revenue potential.| blog.ex.co
Learn how your video strategy may not be matching the intent of your content while also draining your revenue potential.| blog.ex.co
Now live EX.CO’s new AI taxonomy solution organizes video libraries through intelligent categorization, enhancing searchability and monetization.| blog.ex.co
Learn how EX.CO’s AI engine optimizes publisher workflows and drives yield.| blog.ex.co
Publisher-oriented third-party vendors have one main task: to make their product work, in most cases by generating revenue for the publisher. If they can’t make that happen, they’ll tend to do the next best thing—i.e., try to make their product seem like it’s working.| EX.CO Blog
The Autopian used EX.CO’s video platform to boost engagement and revenue by 27%—all while preserving its unique voice and an exceptional user experience.| blog.ex.co
Stay up to date on the most important topics in digital video. Explore the latest trends, get how-to tips, and learn new strategies here.| blog.ex.co
Learn how EX.CO powered a flawless livestream for VentureBeat, delivering seamless video and zero glitches.| blog.ex.co
Here are five strategies to help publishers, media groups, brands, and agencies stay ahead this year, no matter what the economy throws our way.| blog.ex.co
Learn how we’re seeing and shaping machine learning as it transforms the media and publishing space. Not as a gimmick but as a force arriving during a time of need.| blog.ex.co
The price a company determines that it has to pay when ad impressions are sold are all part of auction dynamics. Find out more in this complete guide.| blog.ex.co
The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.| EX.CO Blog
Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding.| blog.ex.co
Learn all the benefits of omnichannel advertising, an approach that ensures your brand delivers a consistent, seamless experience across all platforms.| blog.ex.co
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more.| blog.ex.co
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth.| blog.ex.co
Video monetization is evolving, and choosing the right OVP is key to long-term success. Discover the essential strategies publishers use to evaluate platforms effectively and drive sustainable growth.| blog.ex.co
EX․CO teamed up with Brian Morrisey's The Rebooting for a deep-dive investigative research report into the state of publisher video. Read the insights here.| blog.ex.co
Learn everything there is to know about content recommendations and recommender systems.| blog.ex.co
Discover how our video recommendation engine transforms content delivery with real-time, relevant video matches, boosting engagement and experiences.| blog.ex.co
Understand why context and personalization matter in digital publishing and the benefits of contextual video recommendations for publishers.| blog.ex.co
Learn about contextual advertising, how it differs from behavioral advertising, why contextual is beneficial, and more in this blog post.| blog.ex.co
Learn about the “Great Video Advertising Bake-Off,” where the heat is on to find the perfect recipe for targeting success in a post-cookie world.| blog.ex.co
Learn about EX․CO's platform updates, including enhanced playlist, player, reporting, and media management features.| blog.ex.co
Learn how EX.CO helped turn digital cooperative 1XL into a video powerhouse with out-of-the-box video monetization and management solutions.| blog.ex.co
Learn how publisher powerhouse The Arena Group boosted revenue and audience engagement with EX.CO's online video platform.| blog.ex.co
Discover the ins and outs of contextual targeting, how it benefits both advertisers and publishers, and gain valuable insights about best practices.| blog.ex.co
Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP.| blog.ex.co
Learn the basic components of programmatic advertising in this quick overview.| blog.ex.co
Learn about “The Publisher’s Blueprint for Achieving Successful Video Monetization at Scale" and why it's a must-read for publishers of all sizes.| blog.ex.co
Learn about EX.CO's newest video player: its lightning-fast speed, improved Core Web Vitals, intuitive UX, and compliance with the IAB's new guidelines.| blog.ex.co
Learn how video publishers can thrive without third-party cookies and the new, privacy-friendly paths to addressability for advertisers.| blog.ex.co
EX.CO’s new vertical video player for the web is positioned to redefine the way audiences consume and engage with video content on publishers’ owned and operated sites.| blog.ex.co
Here's everything you need to know about the new IAB Tech Lab guidelines—and what publishers should expect.| blog.ex.co
Increase your monetization opportunities. Learn about EX.CO's new feature that allows publishers to upload YouTube video content directly into the EX.CO platform.| blog.ex.co
Learn about the inner-workings of content recommendation systems.| blog.ex.co
