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Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research have earned him an acclaimed reputation as a respected scientist and engaging storyteller. His books have sold more than five million copies in 41 languages.| Influence at Work
In the increasingly overloaded lives we lead, more than ever we need shortcuts or rules of thumb to guide our decision-making. Dr. Cialdini's research has identified six of these shortcuts as universals that guide human behavior.| Influence at Work