There is no such thing as an impulse purchase. Just because something is “inexpensive” doesn’t mean it’s an impulse decision. Just because someone tends to purchase suddenly doesn’t mean they are making those decisions impulsively. They’ve gone through a purchase journey – may be faster than others, but they have. This customer thought that his […]| Invesp
This was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website: “Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.” But after running the A/B test, the results surprised the […]| Invesp
Think back to a time you had a bad experience using a website. Maybe the site was slow, or it had illegible typography and bad spacing on long landing pages. Or perhaps the navigation was confusing – too many options to choose from. Do you have a moment in mind?| Invesp
Reading Time: 10 minutesYour website hosts an astonishing number of factors that could make your users leave after just a couple of seconds. Fears, uncertainties and doubts, or simply FUDs, group a big portion of these factors. FUDs are certain elements that cause bad user experience and deflate user confidence. These elements raise doubts on your website visitors, […]| Invesp
Reading Time: 6minutesConversion rate optimization is a science. This means you should be able to reproduce a process, step by step, through a time-tested system, to achieve the increase in conversions you aspire for your website. Sounds good, right? That is why we created the Conversion Framework. The goal of the Conversion Framework is to remove the guesswork from the conversion optimization […] The post The Conversion Framework: 7 Principles to Increase Conversion Rates appeared fir...| Invesp
Reading Time: 9minutesMore than half of Shopify store traffic now comes from mobile devices and that share is only growing. That means that you’re missing out on many potential customers if you don’t optimize your Shopify site for mobile users. A clunky mobile checkout, slow load times, or hard-to-tap buttons can push customers away in seconds. The […] The post Shopify Mobile Optimization Guide (2025): 9 Essential Fixes appeared first on Invesp.| Invesp
Email marketing yields $36 for every $1 spent, but that power is wasted without a strong email conversion rate. Time to optimize.| Invesp
In this article you will learn about abandonment rate types of e-commerce website including Product Page abandonment rate , Checkout page abandonment rate and Shopping Cart Abandonment Rates and how to calculate them,| Invesp - Conversion Rate Optimization Blog
Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase?| Invesp - Conversion Rate Optimization Blog
Reading Time: 15minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. The value that Conversion Rate Optimization (CRO) brings to the table is […] The post What It Takes to Execute a Successful CRO Program in 2025 appeared first on Invesp.| Invesp
Discover 11 of the best SaaS value proposition examples for 2025. See why they work in the AI era and how to craft messaging that converts.| Invesp
Did you know that 79% of companies with high-performing supply chains achieve revenue growth greater than the average within their industries whereas business with optimized supply chains have 15% lower supply chain costs , less than 50% of inventory holdings and 3X faster cash to cash cycles. Check out our infographic "The State of E-commerce| Invesp - Conversion Rate Optimization Blog
Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. The value that Conversion Rate Optimization (CRO) brings to the table is […]| Invesp
Check out our infographic, “Facebook Advertising Statistics and Trends” to see how Facebook has transformed the world of social advertising.| Invesp - Conversion Rate Optimization Blog
Explore the 31 best marketing books on strategy, content, persuasion, and AI to build strong brands and adapt to the future of marketing.| Invesp
Discover what Microsoft Clarity does and why it's a must-have for UX insights. Includes real examples, key features, and alternative.| Invesp
Reading Time: 8minutesChanges in global online retail statistics and trends can overwhelm online businesses. With e-commerce sales hitting record highs and new shopping trends popping up everywhere, it takes time to keep up. But don’t worry—we’ve got you covered. In this article, we’re diving deep into the “Global Online Retail Statistics and Trends For 2025.” We’ll explore […] The post Global Online Retail Statistics and Trends For 2025 appeared first on Invesp.| Invesp
Reading Time: 9minutesThe “above the fold” content is your chance to make a positive, lasting impression on your website visitors. Most web designers take special care when designing this front page part. After all, it is what visitors see without scrolling down, and it plays a massive role in whether they stay or go. Let’s explore the […] The post Above The Fold: Best Practices for Your Website In 2025 appeared first on Invesp.| Invesp
Discover how behavioral marketing works, why it drives higher ROI, and how to personalize campaigns using real user actions—not assumptions.| Invesp
Check out some good and bad conversion optimization tactics in this random ambush of online lead generation forms.| Invesp - Conversion Rate Optimization Blog
Reading Time: 2 minutesHow important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is […]| Invesp
Reading Time: 14 minutesMost online shoppers are goal oriented. Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties […]| Invesp
The average Shopping Cart Abandonment Rate of e-commerce websites is 65.23%, which means that shoppers didn’t complete the checkout process 65 times out of 100.| Invesp - Conversion Rate Optimization Blog
Trust is the cornerstone of long-distance relationships. Without the proximity of in-person purchases in brick-and-mortar stores, trust becomes vital in your connection to your online customers. Luckily, you can manage and convey trust on your site, as one of the dynamics of the Conversion Framework. Our Framework is built around the potential customer’s needs, interest, motivations,| Invesp - Conversion Rate Optimization Blog
more than 80% of consumers are now using social media to engage with brands. Check out our infographic "The State of Social Media Customer Support" for latest social media customer support statistics and trends.| Invesp - Conversion Rate Optimization Blog
Let's do a mental throwback, shall we? Think of every time you've had to sign up to take a course, download an application or input your email to get a lead magnet. Can you picture those times perfectly? I'm sure there was a button you had to click on to either download, signup, or buy| Invesp - Conversion Rate Optimization Blog
Certainly, there’s really no easy way when it comes to understanding your customer’s experience. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things: If you go with customer journey maps, we highly recommend you […]| Invesp
Unlock higher profits with Customer Value Optimization—learn how to increase LTV, boost retention, and turn customers into lifelong revenue drivers.| Invesp - Conversion Rate Optimization Blog
My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.| www.invespcro.com
Explore omnichannel shopping trends with our revealing infographic. Discover key statistics shaping consumer behavior and retail strategies.| Invesp - Conversion Rate Optimization Blog
Beginner, Conversion Optimization, General, Intermediate | www.invespcro.com
Simba Dube is the Digital Marketing Lead at Invesp. He is passionate about marketing strategy, digital marketing, content marketing, and customer experience optimization.| www.invespcro.com
Discover practical strategies to implement the experimentation framework effectively. Boost your success and enhance decision-making. Read the article now!| Invesp - Conversion Rate Optimization Blog
200+ Absolutely Free CTA buttons! Plus, learn the 17 elements of a highly converting call to action buttons.| Invesp - Conversion Rate Optimization Blog
User testing is a technique to quickly identify issues with your product that are occurring with your visitors and customers daily, allowing you to make quick adjustments and improve the overall user experience. It's easy to underestimate the importance of the user experience and how it can greatly impact your conversion rates. This article will| Invesp - Conversion Rate Optimization Blog
Check out our new infographic on SaaS Customer Acquisition for latest SaaS business customer acquisition strategies, the most commonly tracked metrics, as well as the investments on customer retention.| Invesp - Conversion Rate Optimization Blog
Discover an effective CRO strategy to enhance your conversion rates in 2025. Learn actionable tips to optimize your approach and boost results. Read more!| Invesp - Conversion Rate Optimization Blog
Check out this infographic to identify trends, statistics, and general traits to address impulse buying prospects on your website and in business.| Invesp - Conversion Rate Optimization Blog
AI Meets CRO: How Artificial Intelligence is Shaping Conversion Optimization Imagine walking into a bookstore where every shelf you pass seems to have the exact book you’ve been looking for. The store knows exactly what you love to read—before you even realize it yourself. It’s like your favorite shopkeeper can predict your next purchase, offering| Invesp - Conversion Rate Optimization Blog
Check out our new infographic titled, “How Social Media Influences Purchase Decisions – Statistics And Trends” to know more about this topic.| Invesp - Conversion Rate Optimization Blog
Discover 10 proven Black Friday marketing strategies for 2024 to boost sales, drive traffic, and outshine competitors. Your ultimate guide to success awaits!| Invesp - Conversion Rate Optimization Blog
Usability is a part of CRO. You cannot have a high converting site or application without proper usability. It’s an essential piece to the entire process.| Invesp - Conversion Rate Optimization Blog
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.| www.invespcro.com
Omnichannel customer service consists of numerous interactions across multiple touchpoints between a customer, or prospective customer, and product or service provider.| Invesp - Conversion Rate Optimization Blog
Calculating the sample size required for an AB test prior to starting prevents us from running the test for a smaller sample size, thus having an “underpowered” test.| Invesp - Conversion Rate Optimization Blog
Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off. Elizabeth Wellington explains; “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how| Invesp - Conversion Rate Optimization Blog
Discover how Multi-Armed Bandit Tests can optimize marketing strategies, boost conversions, and streamline decision-making for smarter, faster results.| Invesp - Conversion Rate Optimization Blog
Learn how to design high-converting e-commerce category pages that boost user engagement, improve SEO, and drive more sales for your online store.| Invesp - Conversion Rate Optimization Blog
Discover the science behind ecommerce conversion rate optimization and learn strategies to boost your online sales and drive revenue.| Invesp - Conversion Rate Optimization Blog
Understanding your customers’ true feelings about your brand is more crucial than ever. Enter the Net Promoter Score (NPS) – a straightforward yet powerful metric that reveals how likely your customers are to recommend your business. But NPS is more than just a number; it’s a window into customer satisfaction and loyalty, offering valuable insights| Invesp - Conversion Rate Optimization Blog
Discover 8 powerful strategies to improve your e-commerce customer Journey user experience and boost conversions. Unlock the path to seamless shopping today!| Invesp - Conversion Rate Optimization Blog
The primary goal of every CRO Agency is to increase website conversions by ensuring that every aspect of the site is functioning properly. Weeks and months are spent conducting different conversion researches so that every element on the site persuades customers to either make a purchase, download, signup or subscribe. But, having a well-functioning or| Invesp - Conversion Rate Optimization Blog
Brand design is the visual and emotional representation of your brand's identity. It encompasses everything from your logo, color schemes, typography...| Invesp - Conversion Rate Optimization Blog
Discover the latest customer experience statistics (2024), which reveal insights into consumer behavior, satisfaction trends, and business growth opportunities.| Invesp - Conversion Rate Optimization Blog
Explore key global online retail statistics and trends for 2024. Discover insights and data to boost your e-commerce strategy and stay ahead in the market.| Invesp - Conversion Rate Optimization Blog
Did you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data| Invesp - Conversion Rate Optimization Blog
Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on "The importance of lead nurturing" for latest| Invesp - Conversion Rate Optimization Blog
Boost your direct mail conversion rate with our practical tips. Discover what an average rate looks like in the US and how to exceed it.| Invesp - Conversion Rate Optimization Blog
Check out our infographic "The importance of cross selling and E-commerce product recommendations" for latest e-commerce product recommendations statistics and trends.| Invesp - Conversion Rate Optimization Blog
Did you know that 73% of customers find live chat to be the most satisfying way of communicating with a business. Check out our infographic on "Live Chat Customer Support" for latest statistics and trends.| Invesp - Conversion Rate Optimization Blog
Did you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value? Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand. Check out our infographic “The importance of Referral […]| Invesp
Explore welcome email statistics through our insightful infographic. Learn key trends and best practices for engaging your audience effectively.| Invesp - Conversion Rate Optimization Blog
Check out our infographic to know about the growing importance of mobile app push notifications, the impact of sending push notifications on app retention and engagement rate and latest statistics and trends.| Invesp - Conversion Rate Optimization Blog
Check out our latest infographic to understand the effectiveness of customer loyalty programs and how they influence consumer purchase decisions.| Invesp - Conversion Rate Optimization Blog
Did you know that using e-commerce product videos on product pages can help you increase your online sales and boost the conversion rate of your e-commerce website? 73% of online consumers say they are more likely to buy a product after watching videos that explain how it works. 58% of consumers think companies with product| Invesp - Conversion Rate Optimization Blog
Discover the power of Word of Mouth Marketing through insightful statistics and trends. Harness the influence of recommendations for your brand's success.| Invesp - Conversion Rate Optimization Blog
Did you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items| Invesp - Conversion Rate Optimization Blog
Explore insightful statistics on product return rate through our compelling infographic. Gain valuable insights into consumer behavior and trends.| Invesp - Conversion Rate Optimization Blog
Explore the significance of Same Day Delivery through compelling statistics and trends. Stay ahead in the fast-paced world of eCommerce.| Invesp - Conversion Rate Optimization Blog
Did you know A/B testing is the second most popular CRO method after customer journey analysis? Check out our infographic "The State of A/B Testing".| Invesp - Conversion Rate Optimization Blog
Check out our infographic on “Online Shopping Personalization – Statistics and Trends” for the latest statistics on how online shopping personalization affects shoppers and how it can increase your ROI.| Invesp - Conversion Rate Optimization Blog
Gain insights into effective sale follow-ups with our infographic. Explore key statistics and strategies for optimizing your sales process.| Invesp - Conversion Rate Optimization Blog
Unlock the power of marketing automation with our insightful infographic. Discover key statistics shaping digital strategies and trends.| Invesp - Conversion Rate Optimization Blog
Did you know 47% of email recipients open email based on the subject line .Check out our infographic on E-mail subject lines for latest statistics and trends.| Invesp - Conversion Rate Optimization Blog
Chatbots can save up to 30% in customer support costs and can help businesses save on customer service costs by speeding up response times.| Invesp - Conversion Rate Optimization Blog
Did you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic "How Effective is Inbound Marketing" for latest inbound marketing statistics and trends. Infographic by- Invesp Conversion Optimization Services To Publish| Invesp - Conversion Rate Optimization Blog
Dive into ad retargeting statistics with our informative infographic. Discover trends and insights to enhance your marketing campaigns.| Invesp - Conversion Rate Optimization Blog
Discover compelling insights into online customer reviews with our infographic. Explore key statistics shaping consumer decisions and trends.| Invesp - Conversion Rate Optimization Blog
Did you know that it costs five times as much to attract a new customer? Check out this article about ‘Customer Acquisition Vs Retention Costs to learn more.| Invesp - Conversion Rate Optimization Blog
