Cybersecurity Glossary - Bora
A helpful cybersecurity glossary explaining common and important cybersecurity terms and the technology that they describe| Bora
A helpful cybersecurity glossary explaining common and important cybersecurity terms and the technology that they describe| Bora
Protected Health Information (PHI) is any identifying material that relates to an individual’s past, present or future health.| Bora
Data privacy is the process of safeguarding an individual’s personal information, ensuring it remains confidential, secure, and protected from unauthorized access or misuse.| Bora
The Domain Name System (DNS) is a critical component of the internet, functioning like a phone book for the digital world.| Bora
Business Email Compromise (BEC) is a cyberattack where hackers access business emails using social engineering or phishing.| Bora
Data protection refers to the practice of safeguarding sensitive information from unauthorized access, disclosure, alteration, or destruction.| Bora
Skimming devices are illicit tools used to capture data from magnetic stripe cards, allowing criminals to clone or misuse card information for fraudulent purposes.| Bora
Phishing-resistant MFA is a mechanism that prevents attacks from attempting to compromise or subvert the login process.| Bora
IoT, or Internet of Things, refers to interconnected devices, equipped with sensors and software enabling them to collect and exchange data.| Bora
Biometric authentication uses human body measurements and characteristics to identify users in order to allow access to a system.| Bora
Access management is the umbrella term for the solutions, policies, and tools used to control digital access to an enterprise IT environment.| Bora
Expand your cybersecurity reach globally with accurate translation services that respect culture, tone, and technical precision.| Bora
Establish authority and improve SEO with cybersecurity pillar pages that structure and optimize your content effectively.| Bora
Stand out in cybersecurity with visually engaging, professional graphic design that elevates your brand and captivates audiences.| Bora
Create cohesive marketing campaigns with tailored cybersecurity content campaign kits that drive awareness, leads, and engagement.| Bora
Exfiltration is the unauthorized transfer of data from a computer or network by an attacker or other entity.| Bora
A cyberattack is a deliberate and malicious attempt to exploit vulnerabilities in computer systems, networks, or software applications to cause damage, steal information, disrupt services, or gain unauthorized access.| Bora
Critical infrastructure refers to the systems, assets, and facilities that are essential for the functioning of a society and its economy.| Bora
This blog guides you through the dos of email marketing copy writing, enabling you to create compelling content that stands out.| Bora
Tech review sites are specialized online venues that evaluate and provide insights about various tech products, services, and innovations.| Bora
A well-known company that provides cloud security, data protection, access management, and software monetization asked us to source customer reviews for their product.| Bora
Learn how utilizing tech rating and review sites can help you to achieve your long-term advocacy goals in this blog from our internal expert.| Bora
Employee advocacy is achieved through creating a network of brand ambassadors from the social profiles of your employees who promote organically.| Bora
The most challenging part of an Employee Advocacy program is often the execution. Allow us to help you put your employee advocacy into action.| Bora
Boost brand awareness, nurture leads, and grow your sales pipeline with expert cybersecurity content marketing strategies.| Bora
Encryption converts readable data (plaintext) into a scrambled and unreadable format (ciphertext) using an algorithm and a key.| Bora
Cryptographic functions are a critical element of modern cybersecurity and are used to protect data from malicious actors.| Bora
Regulatory compliance refers to the act of adhering to the laws, directives, and requirements set by governmental bodies and industry authorities that pertain to a specific industry, sector, or business activity.| Bora
The Health Insurance Portability and Accountability Act (HIPAA) is a comprehensive piece of legislation enacted by the U.S. Congress in 1996.| Bora
The General Data Protection Regulation (GDPR) is a set of privacy and security standards enacted by the European Union (EU).| Bora
Social engineering is a tactic cybercriminals use to trick individuals into revealing confidential information or compromising security.| Bora
Phishing is a type of cyberattack in which attackers send fraudulent communications, or direct people to counterfeit websites in order to trick those individuals into revealing sensitive information.| Bora
Multi-factor Authentication (MFA) is a robust security method that enhances digital identity verification by requiring users to provide multiple authentication mechanisms before gaining access to a system, account, or application.| Bora
Malware is a broad category of software specifically designed to infiltrate, damage, or disrupt computer systems, networks, and devices.| Bora
Identity theft is a type of fraud in which an individual's personal and sensitive information is stolen and used by someone else without the former's permission or knowledge.| Bora
Authentication verifies a user or system's identity, confirming that the entity seeking access to a resource is genuine.| Bora
Transform your business with Bora's exceptional content marketing services. Our expert insights and guidance will help you reach new heights.| Bora
Ransomware is a type of cyberattack in which the attacker infects a computer with malicious software that encrypts the victim's data.| Bora
In this article, we’ll introduce Gartner Peer Insights, explore some of its new features, and outline the benefits of correctly leveraging tech review sites. To conclude, we’ll explain some of the advantages of outsourcing the management of your online presence. What is Gartner Peer Insights? Gartner Peer Insights is a centralized, online ratings platform where[…] The post The Benefits of the New Features at Gartner Peer Insights by Joanna Stevens first appeared on Bora.| Bora
Cybersecurity marketing is rewarding, stimulating, and future-proof. But that doesn’t mean it’s easy. As a cybersecurity marketer, you’ll be all too aware of this fact. Running engaging campaigns, communicating complex ideas, and standing out in an increasingly saturated market is no mean feat. And, in an industry as technical as ours, it’s easy to get[…] The post Know Your Audience and Cater to Them: Our Advice by Josh Breaker-Rolfe first appeared on Bora.| Bora
While many cybersecurity companies spend thousands – and even millions – investing in research and development, technology, and training, not all know how to combine their best features in a way that will showcase their values. That is what cybersecurity marketing and well-crafted customer-centric reports specifically can do. This blog will review what cybersecurity vendors[…] The post Turning Your Data into Reports That Showcase Your Cybersecurity Company by Katrina Thompson first appe...| Bora
There’s no sugaring the pill. Cybersecurity is a threat to every business, and the grim reality industries live with every day. However, too often, marketers resort to fear, uncertainty, and doubt (FUD) to sell solutions. Dire warnings of catastrophic breaches, nation-state hackers, and multimillion-dollar ransomware demands litter the headlines daily. While cyber threats are real,[…] The post Don’t Get Stuck in the FUD: A Reality Check for Cybersecurity Marketing by Kirsten Doyle first...| Bora
Create cybersecurity campaigns tailored to buyers that stand out and boost your online presence with these essential content marketing steps.| Bora
Empower staff as brand ambassadors using employee advocacy to amplify cybersecurity content, boost engagement, and foster company loyalty.| Bora
Drive engagement and conversions with strategic email marketing tailored to educate and connect in the cybersecurity industry.| Bora
Build trust with a customer advocacy program that leverages positive reviews and social proof to enhance brand credibility.| Bora
Boost your cybersecurity brand’s authority and visibility with expert backlink strategies designed to improve SEO and traffic.| Bora
Employee advocacy is a marketing technique whereby an organization's staff act as spokespeople for the brand.| Bora
Customer advocacy is an approach to customer service that focuses on building and nurturing relationships with loyal customers with the intent of using them as spokespeople for an organization’s brand.| Bora
Quantum computing is a cutting-edge field that leverages the principles of modern physics to perform operations significantly faster than classical computers.| Bora
Machine learning is a subset of Artificial Intelligence (AI) that involves the development of algorithms and models that enable computers to make predictions or decisions based on data without being explicitly programmed.| Bora
In part two, we take a deeper dive into Cyber Security and give you the essential 21 cybersecurity terms you should know about.| Bora
Discover how good AI detectors are and if educators, editors, and peer reviewers can rely on these tools to identify fraudulent authorship.| Bora
In 2025, the decision to invest in professional social media management cannot be taken lightly. Discover the benefits in our detailed blog.| Bora
Elevate your cybersecurity marketing with expert content creation that educates, engages, and enhances your brand presence.| Bora
Contact us today to discover how Bora can help you with your cybersecurity marketing requirements and help you to achieve your targets| Bora
AI is now an inescapable facet of cybersecurity marketing, and we need to learn how to use it effectively, honestly, and ethically.| Bora
Bora Director David Turner leverages years of cybersecurity marketing experience to outline the cybersecurity marketer's challenge in 2025.| Bora
Supercharge your cybersecurity brand’s online presence with expert social media management tailored to engage and grow.| Bora
Link-building campaigns play a crucial role in boosting a company's SEO and are essential for improving the ranking of websites and webpages.| Bora
This blog breaks down The Censuswide 2024 Voice of the CMO report in order to explore how cybersecurity CMOs can harness the power of data.| Bora
Hashtags are a form of metadata used on social networks such as Twitter, Instagram, Facebook, and others, marked by the prefix “#”.| Bora
Generative AI is a subset of artificial intelligence that focuses on creating new content by producing new data that mimics the training data| Bora
Discover how digital marketing leverages SEO, content, social media, and email to amplify brand reach, engagement, and conversions.| Bora
Artificial Intelligence (AI) refers to computer systems that aim to replicate or surpass human cognitive functions in various domains.| Bora
Schedule a discovery call today to discover how Bora can help you with your cybersecurity marketing requirements| Bora
AI Policy Content Generation and Generative AI Risks Privacy: Information provided to Gen AI tools such as ChatGPT, Google Gemini, Copilot, and others is not subject to confidentiality or trademark protection and may be shared with other users if they ask a question about the content submitted. Reliability: Gen AI responses to prompts may look[…]| Bora
Enhance your knowledge of cybersecurity marketing with our blog articles, providing the latest insights and opinions in the industry.| Bora
A data breach is a security incident in which unauthorized individuals access sensitive, confidential, or protected information.| Bora
Our updated blog brings you 50+ essential cybersecurity acronyms and definitions you need to know to master the language of cybersecurity.| Bora
Social Media Marketing (SMM) is a strategic approach using social media platforms to brand build, increase sales, and drive website traffic.| Bora
Email marketing keeps your brand in front of customers consistently, educating them about new releases and the value of your offerings.| Bora
Content creation refers to generating material, such as text, images, videos, or audio for online or offline platforms.| Bora
