There’s no sugaring the pill. Cybersecurity is a threat to every business, and the grim reality industries live with every day. However, too often, marketers resort to fear, uncertainty, and doubt (FUD) to sell solutions. Dire warnings of catastrophic breaches, nation-state hackers, and multimillion-dollar ransomware demands litter the headlines daily. While cyber threats are real,[…] The post Don’t Get Stuck in the FUD: A Reality Check for Cybersecurity Marketing by Kirsten Doyle first...
