MNTN Research| MNTN Research
To understand what Mother’s Day might look like for advertisers this year, we dug into first and third party data. Here are the top four trends we uncovered.| MNTN Research
Connected TV (CTV) and streaming platforms are gaining serious momentum as more advertisers shift their focus away from linear TV.| MNTN Research
Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, thanks to consumers getting their gift ideas straight from CTV ads.| MNTN Research
Holiday sales in 2023 reached a record $964.4 billion. And 2024’s holiday season is likely to be even bigger, especially because inflation recently dropped to its lowest point in three years.| MNTN Research
NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with 23.5 billion minutes of Olympic content consumed — marking a 40% increase over all previous […]| MNTN Research
The 2024 Paris Summer Olympics are in full swing. But how are audiences tuning in to this highly anticipated event?| MNTN Research
We’re sharing every streaming TV and CTV advertising stat we’ve found, from consumer and viewer trends to how advertisers are approaching it — curated specifically for the Summer Games.| MNTN Research
With high expectations for the 2024 Paris Olympics coming from all angles, the viewer experience is more important than ever.| MNTN Research
As we count down to the 2024 Summer Olympics, it’s clear that this is shaping up to be a record-breaking year.| MNTN Research
A complete rundown on advertiser and consumer behaviors during the BTS and BTS for college shopping period.| MNTN Research
In this article, we bring our first party findings together with third party data to give you the full picture of advertiser and consumer behaviors during the hottest months of the year.| MNTN Research
We dug into first and third party data to better understand advertiser and consumer behavior when it comes to Dad’s big day.| MNTN Research
According to new data from eMarketer, over two thirds of Americans currently use CTV, and by 2028, the source expects those numbers to pass 250 million.| MNTN Research
With the right partner, CTV can transform the TV screen from a brand awareness play to a targeted performance marketing tool.| MNTN Research
Data-driven insights on Connected TV and video advertising formats.| MNTN Research
Insight into the statistics and trends shaping streaming television advertising.| MNTN Research
Women are the new decision-makers of the household. Why are advertisers still lacking in accurate representation and important targeting?| MNTN Research
With a lack of new content to start 2024, advertisers need to shift their budgets to platforms with large libraries of rerun content.| MNTN Research
Streaming services continue to climb in cost as more consumers cut the cord. Here's how this will open up new opportunities for advertisers.| MNTN Research
Last year’s BTS season may have been hit hard by inflation, but in 2023, it’s looking like this spend is making a comeback.| MNTN Research
Brands are rushing to adopt generative AI into it's offerings, but what does the consumer actually think about this buzzy new technology?| MNTN Research
Analysis of viewership and adoption of streaming television.| MNTN Research
