It’s understandable at some companies why employees’ minds might start to wander on a Friday afternoon. After all, it’s hard not to focus on the clock when the arrival of the weekend is just a few hours away. But if you’re a Business Development Representative making B2B cold calls, Friday is no time to slack […]| VSA Prospecting: Lead generation | (B2B) | Marketing
The words “artificial intelligence” are ubiquitous across all industries these days, and for good reason. AI-based systems are revolutionizing technology, processes, and workflows, empowering businesses of all shapes and sizes to maximize efficiency while saving significant time and expense. More and more, VSA’s B2B lead generation clients are touting AI-based tools and approaches as a […]| VSA Prospecting: Lead generation | (B2B) | Marketing
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This article is not being written by AI. Honest. Every last word will be authored by an actual, human VSA employee. But the fact that it could be written by AI—and few if any people would know the difference—is more than a little scary. During a time of the year rife with creepy costumes, spooky […]| VSA Prospecting: Lead generation | (B2B) | Marketing
August 28 – Haddon Township, N.J. – VSA is always on the lookout for more efficient ways to engage with our clients’ customers and sales prospects, and that means utilizing the best available technology. The best-in-class call center firm, whose offerings include outbound lead generation and inbound customer service, has recently added to its tech […]| VSA Prospecting: Lead generation | (B2B) | Marketing
From the outside, a well-executed telephone lead generation campaign can look almost effortless. You build a contact list, write a script, make a bunch of calls, schedule some sales appointments, and, ideally, close a few deals. Simple, right? Hardly. The truth is, there are countless moving parts behind the scenes involved in building and sustaining […]| VSA Prospecting: Lead generation | (B2B) | Marketing
Everyone’s heard the expression “the luck of the Irish.” It’s especially prevalent this time of year, during the recent St. Patrick’s Day celebrations. But did you know this seemingly innocuous phrase initially had negative undertones? It is believed the saying originated during the U.S. gold rush in the 19th century, when many of the most […]| VSA Prospecting: Lead generation | (B2B) | Marketing
Business Development Representatives typically do not last long in their job. According to recent statistics compiled by Zippia, 66% of BDRs remain in the position for two years or less, with 33% leaving within the first year. Given the nature of the job, this is not all that surprising. Cold-calling strangers on the phone day […]| VSA Prospecting: Lead generation | (B2B) | Marketing
There’s no disputing the fact that cold calling as a lead generation technique is difficult. Whether the goal is scheduling an appointment or demo for your sales rep, gathering market intelligence, or simply sharing new information about a product or service, people are often reluctant to engage in conversations with strangers—if they bother to get […]| VSA Prospecting: Lead generation | (B2B) | Marketing
