Seemingly everybody makes new year’s resolutions this time of year, but how many people actually keep them past January? It’s tempting to seek out splashy, short-term fixes, but the smarter strategy is often to focus on gradual, big-picture improvements that can be adapted and implemented over time. This is true in business, as well as […] The post Five Lead Generation New Year’s Resolutions for 2025 appeared first on VSA Prospecting: Lead generation | (B2B) | Marketing.| VSA Prospecting: Lead generation | (B2B) | Marketing
It might be tempting to scale back your B2B cold calling efforts around the holidays. Many of your target prospects could be taking extra time off, and those who are still in the office are perhaps distracted by the end-of-the-year hustle and bustle. Scheduling appointments for your sales reps this time of year can understandably […] The post Six Reasons to Keep Cold Calling During the Holiday Season appeared first on VSA Prospecting: Lead generation | (B2B) | Marketing.| VSA Prospecting: Lead generation | (B2B) | Marketing
Here’s a rhetorical question for you: Are you more likely to reply to (or even open) an email from an unfamiliar sender or answer a phone call from an unknown caller? If we’re being brutally honest, the most common answer is probably “neither.” It’s human nature to be leery of unexpected communication, especially as scams […] The post Cold Calls vs. Cold Emails: 5 Things We Know for Sure appeared first on VSA Prospecting: Lead generation | (B2B) | Marketing.| VSA Prospecting: Lead generation | (B2B) | Marketing
Think about the tools and resources utilized by your business 5, 10, 20 years ago, and compare them to what’s available now. From artificial intelligence to virtual & augmented reality to big data & analytics to advanced robotics to 3D printing to cloud computing, modern technology has completely changed the ways companies across multiple industries […] The post How Evolving Technologies Are Creating New Business Opportunities for VSA Clients appeared first on VSA Prospecting: Lead genera...| VSA Prospecting: Lead generation | (B2B) | Marketing
The oft-expressed idiom “good things come to those who wait” dates back at least as far as a 19th century poem (and probably much further than that), but that’s not exactly good advice when it comes to customer service and telephone lead generation. Instead, the optimal strategy can be summed up with a much more […] The post 5 Reasons to Take a Proactive Approach to Customer Service and Lead Generation appeared first on VSA Prospecting: Lead generation | (B2B) | Marketing.| VSA Prospecting: Lead generation | (B2B) | Marketing
November 1 – Haddon Township, N.J. – VSA’s Inbound Customer Service team recently fielded a record-breaking number of incoming calls for a client and successfully rose to the challenge, exceeding all agreed-upon performance guarantees. The client is a municipal health services system that provides benefits to hundreds of thousands of city and county employees and […] The post VSA Helps Inbound Client Handle Record-Breaking Call Volume appeared first on VSA Prospecting: Lead ge...| VSA Prospecting: Lead generation | (B2B) | Marketing
Been on social media lately? Turned on the TV or radio? If the answer to either question is yes, then you’ve no doubt been bombarded with noise surrounding the upcoming election—angry rants, scathing campaign ads, squabbling media pundits, conflicting poll numbers, and an endless stream of inflammatory headlines. Throw in the closeness of the presidential […] The post Don’t Let Election Stress Thwart Your 2025 Sales Strategies appeared first on VSA Prospecting: Lead generation | (B2B)...| VSA Prospecting: Lead generation | (B2B) | Marketing
A company specializing in a unique type of imaging technology had recently acquired a groundbreaking product designed to strengthen security for a niche market. The product had already been proven successful within this market, with a dramatic impact on day-to-day operations. But getting the word out and building brand awareness was a challenge. The company […] The post Case Study: Building Brand Awareness of a Groundbreaking Product via Cold Calling appeared first on VSA Prospecting: Lead ...| VSA Prospecting: Lead generation | (B2B) | Marketing
No business can succeed without keeping its customers happy and loyal. And much of that responsibility lands directly on the frontline employees—the Customer Service Representatives. At a third-party call center firm such as VSA, the pressure on Customer Service reps to excel is even greater. Not only do we have to satisfy the needs of […]| VSA Prospecting: Lead generation | (B2B) | Marketing
VSA Prospecting is an inbound & outbound call center providing business process outsourcing to their clients. Services include lead generation, cold calling, appointment setting, market research, incident reporting, and more.| VSA Prospecting: Lead generation | (B2B) | Marketing
The end of the year is always a time for reminiscing, but this December has us feeling more nostalgic than usual. With the move to a mostly remote workforce, VSA has been busy downsizing our physical office in South Jersey. In the process of dismantling workstations and cleaning out desk drawers and file cabinets, we […]| VSA Prospecting: Lead generation | (B2B) | Marketing
This article is not being written by AI. Honest. Every last word will be authored by an actual, human VSA employee. But the fact that it could be written by AI—and few if any people would know the difference—is more than a little scary. During a time of the year rife with creepy costumes, spooky […]| VSA Prospecting: Lead generation | (B2B) | Marketing
August 28 – Haddon Township, N.J. – VSA is always on the lookout for more efficient ways to engage with our clients’ customers and sales prospects, and that means utilizing the best available technology. The best-in-class call center firm, whose offerings include outbound lead generation and inbound customer service, has recently added to its tech […]| VSA Prospecting: Lead generation | (B2B) | Marketing
From the outside, a well-executed telephone lead generation campaign can look almost effortless. You build a contact list, write a script, make a bunch of calls, schedule some sales appointments, and, ideally, close a few deals. Simple, right? Hardly. The truth is, there are countless moving parts behind the scenes involved in building and sustaining […]| VSA Prospecting: Lead generation | (B2B) | Marketing
Everyone’s heard the expression “the luck of the Irish.” It’s especially prevalent this time of year, during the recent St. Patrick’s Day celebrations. But did you know this seemingly innocuous phrase initially had negative undertones? It is believed the saying originated during the U.S. gold rush in the 19th century, when many of the most […]| VSA Prospecting: Lead generation | (B2B) | Marketing
Business Development Representatives typically do not last long in their job. According to recent statistics compiled by Zippia, 66% of BDRs remain in the position for two years or less, with 33% leaving within the first year. Given the nature of the job, this is not all that surprising. Cold-calling strangers on the phone day […]| VSA Prospecting: Lead generation | (B2B) | Marketing
There’s no disputing the fact that cold calling as a lead generation technique is difficult. Whether the goal is scheduling an appointment or demo for your sales rep, gathering market intelligence, or simply sharing new information about a product or service, people are often reluctant to engage in conversations with strangers—if they bother to get […]| VSA Prospecting: Lead generation | (B2B) | Marketing
