Market success is built on building credibility in the market. This requires creating Lightning Strike & Rolling Thunder moments.| KickStart Alliance - Customer Success Consulting
There is magic in a Marketing Offsite when you follow these best practices. Mike Gospe, GTM strategy & professional facilitator shares a few secrets. The post The Magic of the Marketing Offsite appeared first on KickStart Alliance - Customer Success Consulting.| KickStart Alliance – Customer Success Consulting
Your annual business planning offsite is likely your most important meeting of the year. Here are 5 tips to guide your high-stakes agenda.| KickStart Alliance - Customer Success Consulting
To be an effective "Launch Boss", I don't manage my team by department. Instead, I manage by "points of potential failure". Just like NASA.| KickStart Alliance - Customer Success Consulting
CEOs: The most productive annual planning workshops are conducted via an in-person leadership offsite. Here are three best practices that ensure yours get off on the right foot.| KickStart Alliance - Customer Success Consulting
Without a strategic business plan that is updated annually, your business is at risk. Creating or updating this important asset need not be stressful. Use these 6 tips to align your leadership team, create business momentum, and accelerate revenue growth.| KickStart Alliance - Customer Success Consulting
When companies are going through a transition, is it wise to hire an Interim Chief Marketing Officer (CMO)? An Interim CMO is a strategic short-term asset that dramatically reduces this risk of your hiring the wrong CMO. This article demystifies the role and shares when to hire one and how to use them to accelerate growth.| KickStart Alliance - Customer Success Consulting
Is your company poised for success in 2023? Lack of business planning and failure to align the leadership team are often cited as reasons that cripple the CEO’s vision and the company’s ability to achieve revenue growth. Here’s how one CEO used business planning exercises to align the company and achieve a successful business outcome.| KickStart Alliance - Customer Success Consulting
"CMO Scaffolding" refers to a support structure that aids both the CEO and the CMO in order to groom the CMO to become the marketing leader the company needs him/her to be. Brian Gentile, former CMO and CEO and now CEO coach explains.| KickStart Alliance - Customer Success Consulting
Marketers: Are you building your demand gen plan for next year? In this article, I have collected the required ingredients you will need to define your integrated marketing strategy and build your go-to-market plan. With a solid understanding of these foundational elements, your marketing programs will be designed properly to deliver the results your sales team expects and requires.| KickStart Alliance - Customer Success Consulting
Take part in our 2022 Customer Advisory Board best practices survey. How is your CAB program going? What wisdom can you share with your peers? What challenges do you face in 2023? I'll be sharing preliminary results in November. Join our community of CAB managers.| KickStart Alliance - Customer Success Consulting
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right now! Here's what you can do when your budget is cut.| KickStart Alliance - Customer Success Consulting
It takes six to nine months to hire the “right” Chief Marketing Officer (CMO). That can be a long time for your marketing team to be leaderless. This vacuum causes marketing programs to stall and morale to fall. To mitigate this risk, you may want to consider hiring an Interim CMO.| KickStart Alliance - Customer Success Consulting
With inflation and a looming recession, marketing teams and budgets are already being trimmed. Yet, for your business to survive the next 18 months and have a chance to leapfrog your competitors, marketing must play a critical role. Here are three questions to carefully consider and a few tips to guide your integrated marketing planning process.| KickStart Alliance - Customer Success Consulting
Customer Advisory Board managers: how does your CAB program rate compared with your competitors? Here's a table of elements for good, better, and best CAB programs.| KickStart Alliance - Customer Success Consulting
The average stint of a CMO is 40 months, the lowest of all C-suite titles. This is because not all CMOs are alike, and different skill sets are needed as a company grows from scrappy start-up, to adolescent company, to Fortune 1000 status. This new white paper shares a proven process for CEOs to use when screening candidates to become the next CMO.| KickStart Alliance - Customer Success Consulting
Staying close to your best customers and partners is critical to your business' future success, especially now! This is the only way to know how and when to alter course as business conditions change. Here's how to design your own virtual program -- one that encourages collaboration without overwhelming your customers, partners or your budget.| KickStart Alliance - Customer Success Consulting
This post provides an introduction to what it is, how it works, and why your company needs one.| KickStart Alliance - Customer Success Consulting
If you are gearing up to host your next Customer Advisory Board (CAB) meeting, or perhaps you're tasked with building your first CAB program, we invite you to check out our CAB Masterclass. Registration for our May series is now open: May 4, 11, & 18, 8:00 - 10:00 am PACIFIC.| KickStart Alliance - Customer Success Consulting
Your Sales Kickoff was a rousing success, and it was inspiring to be able to attend in person again. But you'll need more than just an SKO to ensure your marketing and sales organizations remain aligned. I'm a big fan of designing and facilitating bi-annual Sales & Marketing Summits. Here's what they are and how they work.| KickStart Alliance - Customer Success Consulting
KickStart Alliance launches 3 new services to supercharge Customer Advisory Board (CAB) and Partner Advisory Board (PAB) programs. Our new 360-degree assessment services will help you tune up your programs to deliver business results.| KickStart Alliance - Customer Success Consulting
Are you in the midst of business tsunami? Business tsunamis have definite warning signs. If you listen for the warning sirens, you can avoid their destruction or ride it out to career success. #1 EARLY WARNING: FIVE-DIMENSIONAL REALITY Five-dimensional reality. Five essential elements exist in every business: performance, productivity, innovation, transformation, and ecosystem. When all […]| KickStart Alliance - Customer Success Consulting
Our next live online CAB Masterclass series begins January 19, 2022. Mike Gospe, CAB strategist and professional facilitator, is your instructor. Join us for this 5-part series to learn the latest strategies for running a CAB program in the COVID era.| KickStart Alliance - Customer Success Consulting
The past 2 years have seen Customer Advisory Board (CAB) programs evolve dramatically. And they are continuing to evolve. As we head into 2022, this post dives into 3 things you need to know.| KickStart Alliance - Customer Success Consulting
Collaboration is an important ingredient in any organization. But you can't hide in a team. Success comes by taking personal responsibility. This is a lesson I learned at Carnegie Hall.| KickStart Alliance - Customer Success Consulting
Virtual advisory boards work differently than in-person boards. After facilitating 20 virtual meetings in 2020, here's what I've learned.| KickStart Alliance - Customer Success Consulting
New online course from KickStart Alliance: Mastering Customer & Partner Interviews. See our methodology, templates, and best practices as Karyn Holl and I describe our process.| KickStart Alliance - Customer Success Consulting
CMOs and executive leaders: Will you be running a Customer Advisory Board meeting in Q4 or Q1 2021? Here are three articles with advice and guidance from the Advisory Board front lines.| KickStart Alliance - Customer Success Consulting
Over the past couple of months we've interviewed dozens of CAB and PAC members around the world. Here's what we've learned.| KickStart Alliance - Customer Success Consulting
There's a good chance your CEO has a business coach. But what about you? Here are a few examples of how buisness coaches and mentors have helped VPs and the next generation of marketing, sales, and customer success leaders to unlock their full potential.| KickStart Alliance - Customer Success Consulting
Before 2020, Voice of the Customer (VOC) interviews presented a challenge: balance your objective to gather feedback with your desire to serve your customer’s needs. Then Covid-19 hit. Put aside for a moment the dramatic impact on our health, personal lives, and careers, even a simple customer conversation became riddled with risk. Do you ask […]| KickStart Alliance - Customer Success Consulting
