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CEOs: To Achieve Marketing greatness, apply some CMO scaffolding - KickStart Alliance - Customer Success Consulting
https://www.kickstartall.com/ceos-to-achieve-marketing-greatness-apply-some-cmo-scaffolding/
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"CMO Scaffolding" refers to a support structure that aids both the CEO and the CMO in order to groom the CMO to become the marketing leader the company needs him/her to be. Brian Gentile, former CMO and CEO and now CEO coach explains.
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