EveryoneSocial is a solution used by leading communications teams to easily connect and communicate with people inside & outside your company.| EveryoneSocial
Looking to better understand the impact of employee engagement on workplace productivity and profitability? Learn more here.| EveryoneSocial
Read expertly crafted content to help refine your marketing, selling, and recruiting strategies on the EveryoneSocial blog.| EveryoneSocial
In today’s social-first world, B2B marketing is undergoing a profound shift. A recent session featuring top CMOs—including leaders from Bain, SAP, and Dentsu—illuminated three transformative trends your team needs to know: turning companies into people, embracing authentic imperfection, and mastering platform algorithms. Below, we unpack each insight and show how they fit into the strategic... The post People, Platforms & Imperfection: Why Modern B2B CMOs Are Rewriting the Playbook 🧩...| EveryoneSocial
I was recently visiting with some current and soon-to-be-customers in NYC and the topic of ROI came up. ROI is such a funny thing, especially when it comes to social/advocacy, and especially in 2025. Years ago people were serious about this question, because they didn’t know. Would an advocacy produce value? If so, what would... The post The ROI of Advocacy in 2025: Resources, Case Studies, Data appeared first on EveryoneSocial.| EveryoneSocial
There’s only one company that can compete with the major social networks in terms of users and engagement: OpenAI. Are OpenAI and the major social networks headed for a collision? Who knows? (Meta sure isn’t going to take it lying down.) But it’s definitely worth thinking about — especially if you’re a marketer! I had... The post How AI Is Reshaping Buyer Decisions — And What It Means appeared first on EveryoneSocial.| EveryoneSocial
We recently took a look at the most engaged content that was shared from EveryoneSocial in 2024, and it’s proof that authentic, employee-generated content wins every time. Scroll down to see which posts took the top spots, see why they performed so well, and get some tips to create your own high-performing social content. 1.... The post 10 of the Most Engaged Social Posts Shared in 2024 appeared first on EveryoneSocial.| EveryoneSocial
Below is a message I received from a new connection last week. His team uses an advocacy tool that came bundled with their larger social media management stack. Many teams we meet with are in the same boat: They use an advocacy tool like Sprinklr or Sprout that comes bundled with a larger social media... The post Why the World’s Largest Advocacy Programs Run on EveryoneSocial appeared first on EveryoneSocial.| EveryoneSocial
What’s something that I’m really excited about for 2025 with EveryoneSocial and advocacy? Helping our customers CONNECT their social media efforts to the things their senior leaders care about most. In the past, most senior leaders didn’t believe that social media was important. The problem was they just weren’t early adopters — they assumed social... The post What I’m Most Excited About for Advocacy in 2025 appeared first on EveryoneSocial.| EveryoneSocial
We often hear about the importance of external employer branding — creating a compelling image to attract top talent. But what about internal employer branding? Just as crucial, internal employer branding helps align employees with the company’s mission, values, and identity, creating a cohesive and motivated workforce. When executed effectively, it not only enhances employee... The post Essential Strategies to Improve Internal Employer Branding appeared first on EveryoneSocial.| EveryoneSocial
LinkedIn recently announced that it’s discontinuing its My Company and Employee Advocacy tabs in November, and it’s not the first time that LinkedIn has stepped back from the advocacy space. Years ago, LinkedIn had its own employee advocacy product called LinkedIn Elevate, but ultimately the social network decided to discontinue that as well. (Actually, when... The post LinkedIn Steps Back From Advocacy Once Again appeared first on EveryoneSocial.| EveryoneSocial
Let’s break down why all-in-one solutions like Sprinklr and Sprout shouldn’t be used for employee advocacy.| EveryoneSocial
Throw out outdated employee advocacy notions and embrace the new paradigm: Modern Advocacy, which is exclusive to EveryoneSocial.| EveryoneSocial
The future of influence relies on companies’ most valuable asset: their people. Employees are the most authentic, efficient, and effective way to reach customers, prospects, potential hires, and everyone else. Ogilvy’s 2024 Influence Trends report details why: 89% of C-Suite marketers recognize that employees hold immense value for their businesses Employee influencers are no longer a...| EveryoneSocial
Looking for the latest employee burnout statistics? Find them here and learn how to prevent it and help workers feel supported.| EveryoneSocial
List of the best user-generated content statistics that you and your organization should know to help build your own unique content strategy.| EveryoneSocial