In today’s social-first world, B2B marketing is undergoing a profound shift. A recent session featuring top CMOs—including leaders from Bain, SAP, and Dentsu—illuminated three transformative trends your team needs to know: turning companies into people, embracing authentic imperfection, and mastering platform algorithms. Below, we unpack each insight and show how they fit into the strategic... The post People, Platforms & Imperfection: Why Modern B2B CMOs Are Rewriting the Playbook 🧩...
