It is one of the best ways I know for a presenter to get into a self-inflicted jam. I’ve seen it happen time and again. Far too many speakers exhale a sigh of relief when they complete their prepared remarks and turn to the audience for questions. You have no doubt experienced it sitting in […]| C-suite Blueprint
One recent issue of note is the backsliding on ethical guidelines for public officials and those who seek to influence them. Have you ever considered how reporters might frame their questions on this concern? There is no time like the present, so let’s delve into a handful of such issues along with questions that shrewd […]| C-suite Blueprint
As C-suite Blueprint community members know, I typically stick to verbal (and nonverbal) communications in these writings. However, I was so awe struck (not in a good way) by an email missive that …| C-suite Blueprint
There’s nothing like turning to the “boots on the ground” to get a clear view of any landscape. That’s why I reached out to numerous colleagues with solid experience in the podcasting world, be they program hosts or frequent guests, when I put together my new research report, Podcast Perfection: What It Takes to Become […]| C-suite Blueprint
Let’s dig into another aspect of my new research report Podcast Perfection: What It Takes to Become a Go-to Expert. You will recall that last week I analyzed the role of hosts and producers. This t…| C-suite Blueprint
It’s here. My brand new research report published today, Podcast Perfection: What It Takes to Become a Go-to Expert. And it’s yours. Free. No strings. No nags. Just strategies you can begin to implement right away should you decide to pursue podcasting possibilities. The Authorities Speak I reached out to a group of experts with […]| C-suite Blueprint
In my last post, I wrote about the need for journalism to recalibrate the approach to its craft given current and very real threats to it and to our society. This entry focuses on the same general …| C-suite Blueprint
I don’t often recycle content here on the C-suite Blueprint. This entry is an exception given the increasing peril journalism (and, indeed, our entire society) currently faces. The piece below is republished from August 2022 with no edits. There are, however, some updates that bear mentioning. First, when Jennifer Rubin penned the op-ed referenced, she […]| C-suite Blueprint
Over the summer, I delved into a book by the Wharton school’s Associate Professor of Marketing Jonah Berger titled, Magic Words: What to Say to Get Your Way. His blurb in Goodreads, where it receiv…| C-suite Blueprint
Alas, we have come to the conclusion of our summertime review of many of my 20-plus research reports and position papers. I trust you have found the principles and advice contained in them useful in your professional endeavors. This wrap-up centers on advocacy efforts. Specifically, we take a look into the new eighth edition of […]| C-suite Blueprint
Some reporters look askance at media training, thinking it a ploy to cover up the real news. Au contraire, my journalistic friends. Members of the Fourth Estate also stand to gain, as revealed in m…| C-suite Blueprint
What is reputational risk? Why does it matter? How does it relate to financial risk? Why do smart companies guard their reputations fiercely? Those issues and more are addressed in “Beyond the Bott…| C-suite Blueprint
Professional speechwriters are a specialized breed. They are charged with the great responsibility of crafting remarks primarily for senior executives. The challenges can be formidable. Large organ…| C-suite Blueprint
