August | 2025 | C-suite Blueprint
3 posts published by Ed Barks during August 2025| C-suite Blueprint
3 posts published by Ed Barks during August 2025| C-suite Blueprint
Alas, we have come to the conclusion of our summertime review of many of my 20-plus research reports and position papers. I trust you have found the principles and advice contained in them useful in your professional endeavors. This wrap-up centers on advocacy efforts. Specifically, we take a look into the new eighth edition of […]| C-suite Blueprint
Some reporters look askance at media training, thinking it a ploy to cover up the real news. Au contraire, my journalistic friends. Members of the Fourth Estate also stand to gain, as revealed in m…| C-suite Blueprint
As we approach the home stretch in the summertime review of my 20-plus research reports and position papers, today we take a look at If You Thought 2020 Was Challenging: The Future of Professional Development in a Hybrid Working World. Don’t let the date in the title fool you. Despite the reference to 2020, this […]| C-suite Blueprint
Modesty is a fine attribute. Far better than bloviating braggadocio. Still, there are times when you need to toot your own horn. That is the thesis of my research report But Mom Told Me Never to Brag: Raising Your Reputation with Thought Leadership, now in a new fifth edition. The report is the latest in […]| C-suite Blueprint
What is reputational risk? Why does it matter? How does it relate to financial risk? Why do smart companies guard their reputations fiercely? Those issues and more are addressed in “Beyond the Bott…| C-suite Blueprint
The most recent C-suite Blueprint entry centered on responding to questions; specifically, the position paper “Does Anybody Have Any Questions for My Answers? The 411 on Q&A.” Today, I’ll expand on the topic with a particular slice of Q&A as explained in “Sneak Peeks and Deflections: Two Often Ignored Media Interview Techniques Every Executive Needs […]| C-suite Blueprint
Quiz time. Which topic do you think I’ve found generates the most interest during my media training or presentation skills workshops? How to craft a magnetic message? Regrettably, no. Whether or no…| C-suite Blueprint
Crafting a persuasive message involves more than slapping some random words and ideas on a flip chart and calling it a done deal. I published the position paper “Eleven Elements to Model a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public” to introduce a model for message creation. Eleven […]| C-suite Blueprint
Our summertime whirlwind tour of my 20+ research reports and position papers continues with a look at “Assessing Feedback: The Surefire Way to Achieve Your Professional Goals.” Good, Better, Best Q…| C-suite Blueprint
Magnetic messaging and strong communications skills are vital for executives who deal with the media, deliver presentations, and advocate before policymakers. That’s why businesses need to find a communications strategy consultant capable of guiding their spokespeople toward success. The road to finding the right match can be strewn with potholes. That’s why I wrote “A […]| C-suite Blueprint
It’s June, which means meteorological summer is here. Throughout the balance of the season, the C-suite Blueprint will feature gems from the vault containing my research reports and position papers…| C-suite Blueprint
Your hands represent a motherlode of possibilities when speaking in public. Outstretched palms connote openness while a quick jab in the air can help to drive your point home. Some speakers, even e…| C-suite Blueprint
Professional speechwriters are a specialized breed. They are charged with the great responsibility of crafting remarks primarily for senior executives. The challenges can be formidable. Large organ…| C-suite Blueprint
There are plenty of misconceptions about public speaking floating around in the ether. You may have been subjected to some of them from ill-advised, albeit well-meaning, colleagues. Let’s take a lo…| C-suite Blueprint
