Our AIO Dashboard Reveals AI Overview Performance | Terakeet
See how our AIO Dashboard gives visibility into a brand’s AI-generated results, helping teams analyze and act on a rapidly evolving search landscape.| Terakeet
Explore the latest trends, strategies, and best practices for achieving brand growth.| Terakeet
Terakeet's OAO strategies allow brands to own their story and improve consumer connection. Ready to supercharge your assets? Let’s Talk.| Terakeet
Terakeet helps global brands secure their narrative and grow visibility in organic search and generative search experiences. Learn more.| Terakeet
See how our AIO Dashboard gives visibility into a brand’s AI-generated results, helping teams analyze and act on a rapidly evolving search landscape.| Terakeet
Learn the most effective business growth strategies to expand market share, win new customers, and grow revenue.| Terakeet
Generative AI search tools like AI Mode and ChatGPT pose new reputational risks for executives. Here’s what to do about it.| Terakeet
Learn how to calculate market share to gain insight into where your business is winning and falling behind.| Terakeet
A digital marketing strategy is a roadmap for reaching marketing goals using online channels. Learn to build a strategy with strong results.| Terakeet
Multi-touch attribution is a marketing attribution model that provides insight into what role each touchpoint played in the conversion event.| Terakeet
SEO is the process of helping search engines understand your content in order to increase organic (non-paid) search visibility.| Terakeet
Google highly values websites and pages that demonstrate expertise, authority, and trustworthiness. See how to improve your E-A-T.| Terakeet
Whether you're new to SEO or you're already familiar with the basics, these quick content optimization tips are a tailwind for your traffic.| Terakeet
Learn how our Growth Projections tool helps brands forecast organic search performance, prioritize opportunities, and scale strategies.| Terakeet
The main term in the AI optimization world seems to be generative engine optimization (GEO). GEO represents the most written-about and the most proven type of optimization for large language models (LLMs). It’s what we offer for brands seeking visibility, narrative control, and positive sentiment in tools like ChatGPT, AI Mode, and others. The flood… The post AEO vs AIO vs GEO – What’s The Difference? appeared first on Terakeet.| Terakeet
As AI challenges brand-audience connection, it’s time to shift from traffic and clicks to influence, relevance, and trust. Find out why.| Terakeet
Search data reveals how weight loss drugs are reshaping the market, and how pharma brands have can capture consumer attention in them.| Terakeet
Content strategy is a long-standing component of well-rounded digital marketing, and there are specific considerations for content strategy when approaching search engine optimization (SEO). Developing, creating, and distributing strategic content at scale is the fastest path to ranking in search. As AI-driven search and tools like ChatGPT, Gemini, and Perplexity play a larger role in… The post Content Strategy for Generative Engine Optimization (GEO) appeared first on Terakeet.| Terakeet
Learn how experience optimization improves the full customer journey to support brand affinity, revenue, and business growth. Read more.| Terakeet
Generative Engine Optimization (GEO) burst onto the digital marketing scene over the last 12–18 months. This was due to the speed of AI adoption and the recognition by savvy marketers that brands need a foothold in the artificial intelligence space. With visitor numbers reaching into the billions (AI Overviews already broke 1 billion monthly users… The post Why Brands Need Generative Engine Optimization (GEO) and SEO appeared first on Terakeet.| Terakeet
Terakeet’s patented TAM tool helps brands identify their search opportunity at scale and build strategies that align with business goals.| Terakeet
Digital marketing channels enable you to connect and engage with your audience efficiently and effectively.| Terakeet
Brand reputation has a long-term impact on your success, so it's vital to strengthen your reputation before a crisis strikes.| Terakeet
Brand loyalty brings customers back to your brand time after time — improving customer retention and lowering CaC.| Terakeet
Brand awareness is the first step in brand building. Learn to increase your brand awareness and recognition to achieve greater brand equity.| Terakeet
Learn about customer touchpoints, common touchpoint types, and how a touchpoint network can optimize the entire buyer’s journey.| Terakeet
Is banner blindness eating your paid ad revenue? Find out what it is and how to drive 20X more traffic for your brand through SEO.| Terakeet
See what we learned from our preliminary research into Google’s AI Overviews (AIO), led by Terakeet’s data science team.| Terakeet
What is the Google SERP? Find out how to overcome the evolving Google search engine results page to maximize SEO traffic!| Terakeet
The battle for undecided insurance customers is increasingly being fought — and won — through organic search. In 2024, only 47% of insurance-related queries included a brand name. This highlights a massive opportunity to connect with customers who haven’t made up their minds yet. Terakeet estimates the non-brand organic search market for insurance is valued… The post Winning the $2.9B Battle for Undecided Insurance Customers appeared first on Terakeet.| Terakeet
Learn how being included (or not being included) in AI Overviews can impact your website’s traffic from Google Search.| Terakeet
Reception marketing is a new approach to marketing that uses consumer intent insights to drive channel-agnostic strategy and content creation.| Terakeet
Learn the essential components of a highly effective SEO strategy for increased visibility, higher traffic and greater ROI.| Terakeet
Search intent describes the purpose of a search query. Do users want to learn something, take action, make a purchase, or go somewhere?| Terakeet
Online reputation management is the process of controlling the online information about a person or brand. Learn how!| Terakeet
The MACH-6, or 6-Level Marketing Asset Control Hierarchy, is the framework for executing owned asset optimization. Learn more.| Terakeet
Traditional marketing isn't creating authentic customer connections but fixing funnel flaws and rethinking consumer attention is the cure.| Terakeet
The buyer’s journey model ignores the truth about consumer behavior. It’s time to create a new journey more aligned with reality.| Terakeet
Brand trust is the metric that matters to leaders. Across industries, trust is declining, but there is a unified strategy to fix this.| Terakeet
Brand pirates are non-traditional competitors who steal brand attention and hijack your carefully crafted narrative. Learn who you’re facing.| Terakeet
Brand equity is required for brands to stand out. Learn why brand equity matters and how to achieve it with a single, unified strategy.| Terakeet
Discover how brands can redefine their Total Addressable Market (TAM) through a digital perspective and stay ahead in evolving markets.| Terakeet
Terakeet's approach to online brand management leverages unique data, expertise, and proprietary insights to drive meaningful outcomes.| Terakeet
Generative Engine Optimization, or GEO, is an emerging strategy for brands maintain positive online visibility in the age of AI. Learn more.| Terakeet
Owned assets are the unique digital properties that brands have complete control over. Here’s how they can revolutionize your marketing.| Terakeet
OAO differs from other marketing in how it optimizes a brand’s assets. Learn about the value of OAO compared to other digital strategies.| Terakeet
Google is your always on focus group powered by real consumers. It reveals unparalleled insight into consumer desire and how to satisfy it.| Terakeet
Develop a content strategy to plan, create, distribute, manage, and govern engaging content across the buyer’s journey.| Terakeet
Bounce rate is an analytics metric that measures the ratio between single-page sessions and all sessions. Let's explore this metric further!| Terakeet
Behavioral marketing strategies help brands reach and engage with their audience using more personalized messaging.| Terakeet
Owned asset optimization (OAO) is a new approach to marketing the connect brands to the customers through a network of assets. Learn more.| Terakeet
Marketing ROI is a metric for determining the effectiveness of your marketing activities to ensure you’re focused on what moves the needle.| Terakeet
Conversion rate optimization is a crucial process for increasing the value of your website. Learn how CRO can help you drive more leads.| Terakeet
We sourced the most compelling SEO statistics we could find about business impact, content, search market share, search behavior, and more.| Terakeet
The death of third-party cookies will have a lasting impact on digital advertising. Here’s how marketers can prepare for the change.| Terakeet
AI Overviews, formerly Search Generative Experience, is an AI-powered search engine feature of Google Search that brands must reckon with.| Terakeet
Learn about authentic consumer connections, the unique bonds brands achieve with consumers based on deep insights and consistent solutions.| Terakeet
AI ethics guides responsible tech adoption and development. Understand the importance of balancing consumer trust and business innovation.| Terakeet
Unlock the secrets behind OpenAI's success and its impact on the $1.8 trillion AI market. Read the latest brand breakdown.| Terakeet
Customer journey maps are marketing gold. Here's how to map the buyer's journey and deliver a superior customer experience at each step.| Terakeet
Brands and marketers must adapt to the rising power and ubiquity of AI in digital spaces. Here’s how OAO makes that journey possible.| Terakeet
