In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs.| Revenue Marketing Alliance
Figuring out how to navigate customer success may initially seem like a bit of a minefield. We're here to map out exactly how you can use customer success metrics to improve your revenue and customer retention.| Customer Success Collective
Revenue marketing is an important strategy for driving growth. This guide will provide an overview of its benefits and how to grow your business.| Revenue Marketing Alliance
Unlock 11 proven growth strategies - from strategic partnerships, to customer retention - that you can apply to your business for the best impact.| Revenue Marketing Alliance
It’s super common for marketing and sales to be misaligned, so we put together a Marketing and Sales Alignment Playbook. In this article, enjoy just a taste of our insights from the playbook.| Revenue Marketing Alliance
Aligning sales and marketing departments can generate 208% more revenue from marketing campaigns. Here's what it takes to align teams.| Revenue Marketing Alliance
Having built customer success teams from the ground up, I can tell you that data is key when it comes to being proactive. In the ever-changing business landscape, it's not enough to just win customers over – we need to anticipate and address their needs to deliver the maximum value possible.| Customer Success Collective
Our State of Revenue Marketing report is packed full of data about how our respondents are fairing in terms of their revenue performance. In this preview, we share some of our findings from the report related to revenue goals.| Revenue Marketing Alliance
Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more.| Revenue Marketing Alliance
So you've heard the term “growth marketing” thrown around a lot and you're not sure what it means? Don't worry, you're not alone. In this article, we answer just that.| Revenue Marketing Alliance
Our groundbreaking 2024 Customer Acquisition and Marketing Attribution Survey will reveal the inner workings of today's state-of-the-art revenue engines. And you can help uncover the key insights.| Revenue Marketing Alliance
Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins.| Revenue Marketing Alliance
Retention marketing is a strategic approach that focuses on nurturing and strengthening relationships with existing customers.| Revenue Marketing Alliance
Ask any marketer and they'll emphasize the value of investing in loyal customers. And a surefire way to help you improve customer loyalty is through retention marketing. But what exactly is it?| Marketing Alliance
Messaging is the beating heart of product marketing. In this article, we look at how messaging changes in both B2B and B2C companies.| Marketing Alliance
Your audience can vary a lot, and you need marketing strategies to reflect that. This is where segmentation comes into play! Find out more here.| Marketing Alliance
Learn how to craft an experiential marketing strategy that transcends the transactional and transforms ordinary interactions into extraordinary memories.| Marketing Alliance
North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy.| Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
Harness the power of 4.48 billion global users and craft an impactful strategy that drives conversions and skyrockets your brand's visibility.| Revenue Marketing Alliance
