Hey, what’s your win rate? It’s another seemingly simple question. But, like most SaaS metrics, when you dig deeper you find it’s not. In this post we’ll take a look at how to calculate win rates and use win rates … Continue reading →| Kellblog
The software-as-a-service (SaaS) space is full of seemingly simple metrics that can quickly slip through your fingers when you try to grasp them. For example, see Measuring SaaS Renewals Rates: Way More Than Meets the Eye for a two-thousand-word post examining the … Continue reading →| Kellblog
Quick, go ask any sales manager or Silicon Valley how much pipeline you need to make your quarter. The answer you will hear: 3x. Always, everywhere, every time. Let’s talk about why that’s true, what it means, and what to … Continue reading →| Kellblog
I was reading a SaaS benchmark report the other day and encountered this line: “Win rates declining [over the two-year period] from 23% to 19% might not seem all that significant. But in terms of required pipeline, it represents a … Continue reading →| Kellblog