As you build your brand identity, it is critical that you create a cohesive system across media. From your logo design to your web design to your printed sales and marketing materials, etc. Here are 4 smaller items that when done right, can have a big impact. 1-Social media backgrounds or cover images With Facebook, LinkedIn, and Twitter, you can use a custom background image to adjust the colors on your profile page. The amount of background showing depends on the viewer's screen size, so ke...| Branding Compass
Clearly explaining what you're selling and why it's beneficial is at the heart of marketing your business. Once you know what's most important to your buyers, you can ensure that message is included in your website headlines, your introduction or elevator pitch, and your other marketing materials. When you create one succinct way of describing this, it's called a Unique Value Proposition. How to write a Unique Value Proposition Think of your UVP as a summary of what's most important about y...| Branding Compass
Color is a critical component of creating your brand identity. Read about color psychology, color choice and what to consider for your logo and branding.| Branding Compass
The color black is used for luxury, atheletic and rebellious brands and logos. Understand the color theory of black to learn if its right for you.| Branding Compass
Understand the color theory of purple to find out the associations with the color and the psychology of purple. It could be a great way to stand out.| Branding Compass
Blue is a commonly used color in branding and marketing. Understand the color theory of blue and the different associations to make the right choice.| Branding Compass
Color theory of green suggests nature, the environment, luxury and finance. Find out how to make green work for your branding and marketing.| Branding Compass
Yellow logos can be perceived as cheerful, warm or rugged. Understand the color theory of yellow and how to use it successfully in marketing.| Branding Compass
Understand the color theory of orange. For the right product or company, it just might be the right color to make your brand stand out.| Branding Compass
The color theory of pink is tightly connected to female brands and products. But it might be a unique way to make your brand stand out!| Branding Compass
Branding expert on color theory for red as a branding and marketing color. View red logo examples and understand cultural and psychology associations.| Branding Compass