Net Promoter Score research in one place. This list is targeted at primary research that adds to the body of knowledge of the efficacy of NPS| Genroe | Customer Experience | Net Promoter Score
In the search for the perfect customer feedback metric there is an ongoing arms race but which customer feedback metric is the best?| Genroe | Customer Experience | Net Promoter Score
Genroe provide end to end CX consulting services: strategy, design, implementation and measurement of all aspect of the customer experience.| Genroe | Customer Experience | Net Promoter Score
An introduction to the popular Customer Experience metric Net Promoter Score (NPS) and how to use it to increase revenue and reduce costs for your business.| Genroe | Customer Experience | Net Promoter Score
NPS Bencmarks are very popular but can also be very misleading. This post helps assess & validate if the external data is valid for your situation.| Genroe | Customer Experience | Net Promoter Score
Reprint: R0312C Companies spend lots of time and money on complex tools to assess customer satisfaction. But they’re measuring the wrong thing. The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend? This finding is based on two years of research in which a variety of survey questions were tested by linking the responses with actual customer behavior—purchasing patterns and referrals—and ultimately with com...| Harvard Business Review