It’s no longer the preserve of artificial-intelligence researchers and born-digital companies like Amazon, Google, and Netflix.| McKinsey & Company
Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.| McKinsey & Company
Companies that create exceptional customer experiences can set themselves apart from their competitors.| McKinsey & Company
Too many companies squander the treasure that is customer feedback. The solution is systematically measuring the customer’s voice and integrating it into a culture of continuous feedback.| McKinsey & Company
Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action.| McKinsey & Company
To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more important issue: the customer’s end-to-end journey.| McKinsey & Company
What separates the best product managers from the rest of the pack? In this article, we look at tech product management best practices from top performers.| McKinsey & Company
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