Engaging your audience on social media boosts brand awareness, increases loyalty, and encourages word-of-mouth marketing. It fuels business by building a community of informed fans of your brand.| Customer Marketing Alliance
Like product marketing, customer marketing can vary a lot from company to company. Customer marketing at Zendesk is a group of programs that focuses on showcasing the stories of our customers.| Customer Marketing Alliance
If you know how to connect with an audience by promoting them and your products simultaneously, and then making that the heart of your content marketing strategy framework, you’ll be creating ads that truly connect to the heart of your audience.| Customer Marketing Alliance
Customer segmentation is a tool used by businesses that sorts and categorizes your existing customers by certain characteristics. This tool has a multitude of benefits, which we’ll be going over in this comprehensive guide.| Customer Marketing Alliance
Humans have alway loved categorizing things: people, animals, just about anything you can think of. And customers are no exception. Customer segmentation is a useful tactic to better align tools and strategies with your target customers.| Customer Marketing Alliance
Customer education is a marketing strategy. If you know who your audience is you can educate them, and help them do their jobs with your product.| Customer Marketing Alliance
Engagement marketing is a customer marketer’s bread and butter. When employed by a customer marketer, It’s about connecting with your customer base and creating meaningful experiences that foster brand loyalty.| Customer Marketing Alliance
One of the significant challenges that customer marketers face is simply keeping track of everything. In this article, discover how you can utilize customer marketing tactics to increase customer loyalty, retention rates, and drive more sustainable growth.| Customer Marketing Alliance
Personas underpin a variety of customer marketing activities, ranging from onboarding to content and engagement, and how a customer may approach their interactions with a brand as a whole.| Customer Marketing Alliance
You’re at the checkout process on a website, a message comes into view ‘have you forgotten this?’ or ‘customers also purchased x y or z’. This is a tried and tested cross-selling strategy - it encourages customers to buy additional, or ‘’add-on’ purchases.| Customer Marketing Alliance
Although often represented in linear form, the reality is that there are often cycles or skipping across the journey. It’s key to mention that each consumer will approach this journey differently - this is why customer personas are at the heart of customer journey work.| Customer Marketing Alliance
Time to value is a golden metric for customer marketers. This concept is key to understanding the success and impact of your team’s efforts.| Customer Marketing Alliance
Imagine a world where your customers become your most powerful salesforce, effortlessly driving exponential growth through the sheer power of their enthusiasm. This isn't some marketing fantasy – it's the reality of harnessing customer referrals, the ultimate growth engine for smart businesses.| Customer Marketing Alliance
If you want to build a business that gives your customers exactly what they want, you need to make customer success a priority.| Customer Success Collective
