In 2008, Milda Mitkute was moving house in Lithuania and wanted to give away some clothes. So Justas Janauskas built a website to distribute clothes to friends, and Vinted was founded. Four years later a mobile app was launched which allows users to buy, sell or swap clothing and communicate on forums. The company quickly expanded into Germany and is now available in 20 countries, with plans to reach Finland later in 2023. It now has more than 1200 employees headed by CEO Thomas Plantenga. Or...| Business of Apps
Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace. That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America. Shopee has managed to surpass Amazon and other ecommerce marketplaces in this ...| Business of Apps
Shein is, by some measures, the largest online only fashion company, which may be a surprise to those who have never heard of the app. Originally a portal to buy wedding dresses, Shein branched out into general womenswear in the early 2010s and to all types of fashion by the mid-2010s, although the vast majority of its customers are still women. It is now the leader of a new generation of fast fashion that puts Zara and H&M to shame, producing thousands of new items to match the current trend...| Business of Apps
In 2015, IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal launched a fashion app startup called Fashnear, featuring on-demand delivery from local shops. Take-up was slow, and the founders resorted to picketing potential buyers outside of shops. The startup failed, but the following year Aatrey and Barnwal revived the platform and renamed it Meesho. Meesho has an emphasis on social media use, particularly Facebook and WhatsApp. The company realised that small retailers were already using t...| Business of Apps
Key Ecommerce App StatisticsTop Ecommerce AppsEcommerce App RevenueEcommerce App Revenue USEcommerce App Sales vs Total Retail USEcommerce App Sales vs Total Retail UKEcommerce App Market Share USEcommerce App Market Share UKEcommerce App Market Share IndiaEcommerce App Downloads by RegionIn the past two decades, the ecommerce industry has shifted from a wide array of websites specialising in a single category, think Amazon (books), Zappos (apparel), Newegg (electronics) and Stubhub (tickets)...| Business of Apps
Key Ecommerce App BenchmarksEcommerce App Retention RateEcommerce App Conversion RateEcommerce App Conversion Rate by CategoryEcommerce App Conversion Rate by RegionEcommerce App Conversion Rate by DeviceEcommerce App Cart Abandonment RateEcommerce App Add-to-Cart RateEcommerce App Average Order ValueEcommerce App Usage by DeviceEcommerce App Total Hours SpentMobile ecommerce is a huge and growing industry, responsible for over $3 trillion in global revenue. The apps that underpin this indust...| Business of Apps
Depop is a social ecommerce website that is primarily used by people selling worn, vintage or repurposed clothing. It has built out a loyal customer-base of 18 to 25 year olds in the UK and US. Launched in Italian startup incubator H-farm by Simon Beckerman, Depop became successful through word of mouth. Its first break was in the UK in the late-2010s, with vintage clothing shops already seeing more foot traffic than at any point in the past. Depop designed its app to be an Instagram for shop...| Business of Apps
Key China Ecommerce App StatisticsTop China Ecommerce AppsChina Ecommerce App RevenueAlibaba RevenueJD RevenuePinduoduo RevenueChina Ecommerce App GMVAlibaba GMVJD GMVPinduoduo GMVChina Ecommerce App UsersAlibaba UsersJD UsersPinduoduo UsersChina's ecommerce industry is the largest in the world, with some estimates placing it at three times the size of the United States and responsible for approximately 50 percent of all spending on retail apps. Part of this is due to China's enormous mobile ...| Business of Apps
Pinterest is an image search platform, which functions somewhat like an online mood board. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others. Pinterest was launched by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010. Silbermann had previously worked in the advertising department at Google. Prior to Pinterest, Silbermann and Sciarra launched an app called Tote, which failed to gain traction. Launched on March 2010 to family and friends,...| Business of Apps
The Retail App Report provides up to date insights, data and statistics on the retail app industry. Download the report now.| Business of Apps
In the late 90s, paying for things online still had a stigma attached to it. There wasn’t any assurance that goods would be delivered or that faulty payments would be recovered. It was wild west and PayPal was one of the first payment solutions to try and civilise it. PayPal was formed when two companies, Confinity and X.com, merged. Elon Musk, of Tesla and SpaceX fame, was CEO of this combined company for a time. As he would in the future, he zoned in on the vision of PayPal’s future and...| Business of Apps
Chinese discount ecommerce app Temu has taken the United States and United Kingdom by storm, as the newest Chinese-based challenger aiming to saturate the market with products at under half the price of similar items on Amazon and other ecommerce stores. Temu, which is owned by Chinese ecommerce giant Pinduoduo, launched in the US in 2022 and in select European countries in 2023, offering a megastore of almost every conceivable item at a fraction of the cost. Like Wish and other discount stor...| Business of Apps