Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won't find your site.| Nielsen Norman Group
Well-written, short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.| Nielsen Norman Group
Instead of emulating the real world, websites should build on the strengths of the medium and go beyond what's possible in physical reality: be non-linear, customize service, ignore geography| Nielsen Norman Group
User testing shows that business-to-business websites have substantially lower usability than mainstream consumer sites. If they want to convert more prospects into leads, B2B sites should follow more guidelines and make it easier for prospects to research their offerings.| Nielsen Norman Group
Users ages 65 and older face unique challenges when using websites and apps. Digital literacy among this demographic is rising, but designs need to accommodate older users.| Nielsen Norman Group
The oldies continue to be goodies - or rather, baddies - in the list of design stupidities that irk users the most.| Nielsen Norman Group