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From:
Nielsen Norman Group
(Uncensored)
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Better Than Reality: A Fundamental Internet Principle - NN/g
https://www.nngroup.com/articles/better-than-reality-a-fundamental-internet-principle/
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Instead of emulating the real world, websites should build on the strengths of the medium and go beyond what's possible in physical reality: be non-linear, customize service, ignore geography
