RESALE TUESDAYSThe stigma against second hand apparel and footwear is quickly becoming a thing of the past: according to a recent report by resale platform...| FashionUnited
Appfigures offers an all-in-one platform with analytics, insights, and optimization tools to help app makers acquire more users organically. The Analytics platform allows developers and marketers to zoom in and analyze downloads, revenue, and ad campaigns across all stores and countries. Coupled with an ASO platform which provides rank monitoring (hourly updates), indispensable keyword insights such as popularity and competitiveness, as well as Explorer, a market intelligence platform for res...| Business of Apps
When Jet.com sold to Walmart in 2016, commentators remarked that there was no space for new ecommerce apps, in a market with Amazon and eBay. Two years later, ecommerce platform Wish was the most downloaded shopping application worldwide and the third largest e-commerce marketplace in the United States. Wish was originally founded as wishlist app, in which users could create lists of their favourite products. To help monetise the site, Wish added a similar products feature and began partnerin...| Business of Apps
Shein is, by some measures, the largest online only fashion company, which may be a surprise to those who have never heard of the app. Originally a portal to buy wedding dresses, Shein branched out into general womenswear in the early 2010s and to all types of fashion by the mid-2010s, although the vast majority of its customers are still women. It is now the leader of a new generation of fast fashion that puts Zara and H&M to shame, producing thousands of new items to match the current trend...| Business of Apps
In 2015, IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal launched a fashion app startup called Fashnear, featuring on-demand delivery from local shops. Take-up was slow, and the founders resorted to picketing potential buyers outside of shops. The startup failed, but the following year Aatrey and Barnwal revived the platform and renamed it Meesho. Meesho has an emphasis on social media use, particularly Facebook and WhatsApp. The company realised that small retailers were already using t...| Business of Apps
Key China Ecommerce App StatisticsTop China Ecommerce AppsChina Ecommerce App RevenueAlibaba RevenueJD RevenuePinduoduo RevenueChina Ecommerce App GMVAlibaba GMVJD GMVPinduoduo GMVChina Ecommerce App UsersAlibaba UsersJD UsersPinduoduo UsersChina's ecommerce industry is the largest in the world, with some estimates placing it at three times the size of the United States and responsible for approximately 50 percent of all spending on retail apps. Part of this is due to China's enormous mobile ...| Business of Apps
Pinterest is an image search platform, which functions somewhat like an online mood board. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others. Pinterest was launched by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010. Silbermann had previously worked in the advertising department at Google. Prior to Pinterest, Silbermann and Sciarra launched an app called Tote, which failed to gain traction. Launched on March 2010 to family and friends,...| Business of Apps
eBay is an e-commerce platform, at first only providing customer-to-customer auction services, expanding into business-to-consumer shortly afterwards. In the 2000’s, eBay went on a spending spree that saw it taking ownership of PayPal, Skype and Stubhub, although it has since relinquished ownership of all three businesses. It is one of the few success stories of the dot-com bubble, which eBay fought through after going public in September 1998. By 2001, it was considered the world’s larg...| Business of Apps
Chinese discount ecommerce app Temu has taken the United States and United Kingdom by storm, as the newest Chinese-based challenger aiming to saturate the market with products at under half the price of similar items on Amazon and other ecommerce stores. Temu, which is owned by Chinese ecommerce giant Pinduoduo, launched in the US in 2022 and in select European countries in 2023, offering a megastore of almost every conceivable item at a fraction of the cost. Like Wish and other discount stor...| Business of Apps
Etsy is an e-commerce platform focused on small businesses and artisans which sell handmade or vintage items. It started life in Brooklyn, New York and quickly expanded throughout the US and into Europe. In a competitive US e-commerce market with Amazon and eBay, Etsy separated itself with the uniqueness of items sold and the focus on quality. Etsy’s editorial team in the early days also focused on highlighting artistic work, rather than commercially-made items. That has led to Etsy’s boo...| Business of Apps