Can AI add value and scale to B2B business models? The short answer is a resounding “Yes”! One recent innovation has been how AI systems can automatically enrich product master data for large, complex product B2B databases. Why is this exciting for B2Bs? The construction of rich product master data forms the foundation for B2B growth. What is Product Master Data? And why is it important? Product master data comprises all the information about a product necessary to present to a reseller n...| Comma Consulting
AI has produced an abundance of hype that has Retailers and B2Bs scrambling to find ways for it to add value. A common use of AI is powering live chat systems to automate user interactions. While it broadens the capability to engage, this has yet to produce concrete wins simply because PEOPLE want to speak with PEOPLE when they need help or want a service. A great example of this can be seen with McDonalds. McDonalds Example: After three years of planning to use AI to take drive-thru orders, ...| Comma Consulting