Storytelling Certified | Masters | CMO Alliance
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Gastón Tourn, CMO of Appear Here, joined us again to talk about keeping your messaging and storytelling focused on human beings and how your brand impacts them. He calls this your "micro-level brand purpose" and you can read all about what we discussed below.| CMO Alliance
It’s important to pay attention to customer feedback, but how can we use that feedback to solve customer problems? By being the voice of the customer.| CMO Alliance
Erin McLean, CMO at eSentire, joins us to share her career journey, discuss the importance of a brand story, and explain why and how you should put people at the heart of it.| CMO Alliance
Ready to connect with CMOs and top-level marketing executives all over the world? Join our community for an exclusive space for CMOs to network, share experiences and insights, and seek advice directly from other CMOs.| CMO Alliance
We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling.| CMO Alliance
Most marketers have started to discover how consumers’ personal values, political stances, and social beliefs can impact their brand loyalties. But which social issues have the greatest impact on actual purchase decisions?| CMO Alliance
Struggling to ensure the values you claim to support match what your organization actually does? Greg Ricciardi joined us to discuss why disingenuous brand purposes are harmful to brands, their customers, and society as a whole.| CMO Alliance
